Question : In the Elaboration Likelihood Model, the peripheral route to persuasion is characterized by:
Option 1: Deep processing of the message content
Option 2: Careful evaluation of arguments
Option 3: Influence of superficial cues
Option 4: High motivation and ability to process information
Answer (1)
22nd Jan, 2024
Correct Answer: Influence of superficial cues
Solution :
Correct Option: 3
Explanation: In the Elaboration Likelihood Model, the peripheral route to persuasion is characterized by the influence of superficial cues, such as the attractiveness of the speaker or the number of arguments presented, rather than the quality of the arguments.
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