Question : Which concept is highlighted in the given statement?
Statement: It refers to those factors which affect the marketing decisions but are not control lable at the firms level.
Option 1: Controllable factors
Option 2: Non controllable factors
Option 3: Accurate factors
Option 4: None of the above
Answer (1)
18th Jan, 2024
Correct Answer:
Non controllable factors
Solution : Non control level factors or environmental variables refers to those factors which affect the marketing decisions but are not controllable firm's level. For example it is very difficult to control political factors like government policy or economic factors like inflation rate.
Hence, option B is correct.
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