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Question : Which element of the marketing mix refers to the tangible or intangible item offered to the market for exchange?

 

Option 1: Product

Option 2: Place

Option 3: Price

Option 4: Promotion


Team Careers360 16th Jan, 2024
Answer (1)
Team Careers360 25th Jan, 2024

Correct Answer: Product


Solution : The correct answer is (a) Product

The element of the marketing mix that refers to the tangible or intangible item offered to the market for exchange is "Product." Product represents the actual goods, services, or ideas that a company offers to satisfy the needs and wants of its target market. It includes features, design, quality, branding, packaging, and any other attributes that make up the offering.

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