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Question : Which feature of marketing is highlighted in the given statement?
Statement: Consumer buys product only when he feels that the product provides the greatest value for money.

 

Option 1: Need and want

Option 2: Customer value

Option 3: Creating a market offering

Option 4: Exchange mechanism

 


Team Careers360 13th Jan, 2024
Answer (1)
Team Careers360 20th Jan, 2024

Correct Answer: Customer value


Solution : While buying a product consumer analyses its cost and satisfaction derived from it.Consumer buys product only when he feels that the product provides the greatest value for money. Marketer's job is to add value to the product so that people prefer it more than competing production decide to purchase it.

Hence, option B is correct.

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