Question : Which feature of marketing is highlighted in the given statement?
Statement: It is often referred as the essence of marketing as goods produced at different places are distributed over a wide geographical area.
Option 1: Need and want
Option 2: Customer value
Option 3: Creating a market offering
Option 4: Exchange mechanism
Answer (1)
17th Jan, 2024
Correct Answer: Exchange mechanism
Solution : The process of marketing works through the exchange mechanism. Marketing involves exchange of production services for money or valuable consideration. Exchange is often referred as the essence of marketing as goods produced at different places a distributed over a wide geographical area.
Hence, option D is correct.
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