Question : Which feature of marketing is highlighted in the given statement?
Statement: Consumer buys product only when he feels that the product provides the greatest value for money.
Option 1: Need and want
Option 2: Customer value
Option 3: Creating a market offering
Option 4: Exchange mechanism
Answer (1)
20th Jan, 2024
Correct Answer: Customer value
Solution : While buying a product consumer analyses its cost and satisfaction derived from it.Consumer buys product only when he feels that the product provides the greatest value for money. Marketer's job is to add value to the product so that people prefer it more than competing production decide to purchase it.
Hence, option B is correct.
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