Question : Which feature of marketing is highlighted in the given statement?
Statement: While buying a product consumer analysis its cost and satisfaction derived from it.
Option 1: Need and want
Option 2: Customer value
Option 3: Creating a market offering
Option 4: Exchange mechanism
Answer (1)
17th Jan, 2024
Correct Answer: Customer value
Solution : While buying a product consumer analyses its cost and satisfaction derived from it. Consumer buys it only when he feels that product provides the greatest value for money.
Hence, option B is correct.
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