Question : Which of the 4Ps of marketing is concerned with the location and distribution channels used to deliver the product or service to the customer?
Option 1: Product
Option 2: People
Option 3: Promotion
Option 4: Place
Correct Answer: Place
Solution : The correct answer is (d) Place.
The "Place" element of the 4Ps of marketing is concerned with the location and distribution channels used to deliver the product or service to the customer. It involves decisions related to the selection of appropriate distribution channels, inventory management, logistics, and ensuring that the product or service is available in the right place at the right time for customers to access and purchase. Place also considers factors such as physical distribution, transportation, warehousing, and retail or online presence, all of which play a crucial role in making the product or service accessible to the target market.
