Question : Which of the following concept is highlighted in the given statement? Statement: It refers to the set of marketing tools that a form uses to pursuits marketing objectives in a target market.
Option 1: Marketing
Option 2: Marketing mix
Option 3: Selling
Option 4: Selling mix
Correct Answer: Marketing mix
Solution : Marketing mix refers to a set of marketing tools that a form used to pursue marketing objectives in a target market. Elements of marketing mix includes product price place and promotion.
Hence, option B is correct.
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