Question : Which of the following is NOT one of the 4Ps of marketing?
Option 1: Product
Option 2: People
Option 3: Promotion
Option 4: Place
Answer (1)
24th Jan, 2024
Correct Answer: People
Solution : The correct answer is (b) People
"People" is not one of the traditional 4Ps of marketing. "People" is indeed an important aspect in marketing, it is not traditionally considered one of the 4Ps. However, in more recent variations and extensions of the marketing mix, such as the services marketing mix or the expanded marketing mix, "People" has been added as the fifth P to emphasize the significance of human interactions and customer service in service-based industries.
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