Question : Which of the following statement is correct?
Statement 1: The policies adopted by manufacturers to attain success in the market constitute the marketing mix.
Statement 2: The firms task is to find the best setting for its marketing decisions variables. This setting constitute its marketing mix.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer:
Both are true
Solution : According to Dr. R.S.Davar The policies adopted by manufacturers to attain success in the market constitute the marketing mix. According to Philip Kotler, The firms task is to find the best setting for its marketing decisions variables. This setting constitute its marketing mix.
Hence, option A is correct.
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