PGDM Marketing and Finance at Terna Global Business School, Nerul Offline Course

Business and commerce drive the world’s economy and have the greatest impact on our lives – locally and globally. It focuses on careers that direct financial, human, and material resources towards a goal of profitability. It studies and analyses the different factors underlying the behavior of firms under various market structures.

Marketing has many facets to career avenues including sales, advertising, graphic design, media, communications, market research, trend and data analysis, public relations, and social media. , Finance is closely related to accounting but focuses on the strategies, management, and analysis of financial processes. Businesses and individuals rely heavily on financial advisors and analysts to make decisions on how to grow income and minimize losses.

In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations.

It aims to familiarize students with the various concepts of Financial Accounting. The contents are so designed that students will be able to use the accounting information for various decision-making understand the nature of transactions and their effect on financial statements and study and analyze the financial statements for evaluating the performance of the organization and taking appropriate decisions for the arising developments.

Program Structure:

All courses are a combination of classroom sessions and mandatory 2/3 of the program period as a field engagement/ placement/ internship component.

The classroom sessions will facilitate learning through participation in the forms of lectures, discussions, case studies, presentations, assignments, etc., to help students understand the conceptual and theoretical clarity of the subject area. The field engagement will provide a possibility to see the linkages between the classroom inputs by highlighting the practical dimensions of the course. The insights that emerge from theories and hands-on practical experiences are aimed at making students conceptually strong and successful in the practice of the course and getting absorbed in employment setups.

Core courses shall be offered in Semester – I & Semester – II that are designed to provide basic concepts, tools, and techniques in various functional areas. There will be common classes for Sem I and Sem II for students registered in the PGDM in Marketing & Finance and PGDM in Personnel & Human Resources Management Programme.

Broad Thematic Areas:

• Introduction to Finance
• Marketing Management
• Financial Accounting, Managerial Economics
• Consumer Behaviour and Structure
• Information Technology for Managers
• Business Communication
• Legal Aspects of Business
• Corporate Finance
• Business Ethics and Corporate Social Responsibility