Question : Which concept is highlighted in the given statement? Statement: It refers to a large set of activities of which selling is just one part.
Option 1: Selling
Option 2: Marketing
Option 3: Selling mix
Option 4: Marketing mix
Correct Answer: Marketing
Solution : Marketing is a wider concept which involves whole range of activities relating to planning pricing promoting and distributing the products that satisfy customers needs. Marketing refers to large set of activities of which selling it just one part.
Hence, option B is correct.
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