Question : Which feature of marketing is highlighted in the given statement?
Statement: It involves exchange of products and services for money or valuable consideration.
Option 1: Need and want
Option 2: Customer value
Option 3: Creating a market offering
Option 4: Exchange mechanism
Answer (1)
12th Jan, 2024
Correct Answer: Creating a market offering
Solution : The process of marketing works through the exchange mechanism. Marketing involves exchange of production services for money or valuable consideration. Exchange is often referred as the essence of marketing as goods produced at different places a distributed over a wide geographical area.
Hence, option D is correct.
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