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Question : Which feature of marketing is highlighted in the given statement?
Statement: While buying a product consumer analysis its cost and satisfaction derived from it.

Option 1: Need and want

Option 2: Customer value

Option 3: Creating a market offering

Option 4: Exchange mechanism


 


Team Careers360 15th Jan, 2024
Answer (1)
Team Careers360 17th Jan, 2024

Correct Answer: Customer value


Solution : While buying a product consumer analyses its cost and satisfaction derived from it. Consumer buys it only when he feels that product provides the greatest value for money.

Hence, option B is correct.

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