Question : Which function of marketing is highlighted in the given statement?
Statement: These services aim at providing maximum satisfaction to the customers which is the key to marketing success in modern days.
Option 1: Gathering and analysing market information
Option 2: Product designing and development
Option 3: Customer support service
Option 4: Branding
Correct Answer:
Customer support service
Solution : In the highly competitive world very important function of the marketing management leads to customer support services like after sales services, handling customer complaints, providing credit facilities, maintenance services and technical services. All these services aim at providing maximum satisfaction to the customers which is the key to marketing success in modern days.
Hence, option C is correct.
