Question : Which function of marketing is highlighted in the given statement?
Statement: Today companies are using interactive sites on the Internet to gather customer views and opinions before taking important business decisions.
Option 1: Gathering and analysing market information
Option 2: Product designing and development
Option 3: Packaging and labelling
Option 4: Branding
Correct Answer: Gathering and analysing market information
Solution : One of the important functions of marketer is to collect and analyse market information. With the growth of the computers a new trend as emerged in the collection of market information. More and more companies are using interactive sides on the Internet to gather customer views and opinions before taking important business decisions.
Hence, option A is correct.
