Visual Merchandising Course Details - Fees, Subjects, Syllabus, Duration, Eligibility, Career Scope
What is Visual Merchandising
Visual Merchandising is the practice of presenting and curating a product or service to increase sales. The visual merchandisers are responsible for the brand or product appearance. They plan an important role in boosting sales and fetching customers to the store. He or She creates visual designs for the product, store layouts, and more. From researching marketing trends to creative ideas, they influence and facilitate customer buying decisions. Candidates who wish to make their career in visual merchandising can pursue undergraduate and graduate courses. The courses include B.Des, M.Des, B.V.A, M.V.A, and other courses.
Visual Merchandising Course Highlights
Particulars | Values |
Branch Name | Visual Merchandising |
Degree | |
Duration | B.Des (4 Years) B.V.C (3 Years ) B.V.A ( 3 Years) B.F.A ( 3 Years) M.Des (2 Years ) M.V.A (2 Years ) M.F.A (2 Years) M.V.C (2 Years) |
Eligibility | B.Des, B.V.C, B.V.A, B.F.A (10+2) M.Des, M.V.A, M.F.A, M.V.C (Bachelor’s degree) |
Admission Process | |
Course Fees | Bachelor’s degree (Rs 5,00,000 to Rs 12,00,000) Master’s degree (Rs 59,000 to Rs 7,00,000) |
Top Colleges | National Institute of Design, MIT Institute of Design, Symbiosis Institute of Design, National Institute of Fashion Technology, Industrial Design Centre, Indian Institute of Technology, Pearl Academy, |
Career Options | visual merchandising manager, visual merchandising coordinator, visual manager, visual merchandiser |
Average Salary | Rs. 4 to Rs. 9 Lakhs (Per annum) |
Recruiting Companies | Big Bazaar, Shoppers Stop, Pantaloons, Godrej and Boyce, Reliance Group, Aditya Birla Group, Provogue India Limited |
Eligibility Criteria (UG & PG) of Visual Merchandising
Students who are interested in pursuing undergraduate and postgraduate courses in Visual Merchandising must fulfill the requirements to get enrolled in the prestigious colleges in India. The basic eligibility required to apply for visual merchandising courses in various colleges and universities is 10+2.
Eligibility Criteria UG Courses
For admission to undergraduate courses in visual merchandising, candidates must have passed 10+2 from a recognized board. We have listed below the following conditions which need to be fulfilled by the candidates to get admission into Visual Merchandising. Given below are few points to remember:
1. Students should have completed Class 12 from a recognized board or institution.
2. He Or She must have obtained 55 percent marks in the secondary level examination from any discipline.
3. Candidates also need to appear for the entrance examination and counselling.
Top Entrance Exams for UG Courses
NIFT EE: Candidates who wish to pursue a bachelor’s degree in Visual merchandising must clear the NIFT examination. Candidates can find all the relevant information about the test below:
UCEED: For getting admission into undergraduate Visual Merchandising courses, students must qualify the UCEED test. Through this test, admission is offered to various top colleges in India. All the important information about the test is listed below:
AIEED: Candidates interested in pursuing a bachelor’s degree in Visual Merchandising must clear the AIEED exam in order to get admission to Delhi and Jaipur’s best ARCH Academy campuses. The following is the information about the test the student should be aware of:
Eligibility Criteria PG Courses
For postgraduate courses, candidates must have completed graduation or equivalent examination from a recognized college or university. There are a variety of colleges and universities a student can choose from. Some of the important points to remember for eligibility criteria for Visual Merchandising:
1. Candidates should have completed graduation from a recognized institution or college.
2. Candidates must secure at least 55 percent marks in the undergraduate degree.
3. Candidates need to appear for the entrance examination.
Top Entrance Exams for PG Courses
CEED: Candidates interested in pursuing a master’s degree in Visual Merchandising must clear the CEED entrance examination in order to get admission to top design colleges. Here are the details about the CEED exam that candidate should be aware of:
IIAD: The IIAD exam is required of candidates who wish to pursue a master’s degree in Visual Merchandising. Indian Institute of Art and Design conducts IIAD test to offer admission in design courses. Candidates must clear the IIA entrance exam to get admission for Visual Merchandising.
College Predictors VIEW ALL
Scope of Visual Merchandising in India and Abroad
Visual Merchandising has become a lucrative career option. The expansion of the retail industry has increased the employment opportunities for the people. A visual merchandiser who has gained experience may get self-employed or start working as an employee. There are other opportunities for the people in visual merchandising. The other options like interior design, exhibition design, or opportunities in the film and television industry. After completing a degree in visual merchandising job profiles like a visual merchandiser, store managers, merchandising consultant. Candidates can expect to be paid well in this domain. A person is offered an average salary of Rs 3 lakhs to Rs 6 lakhs.
Course Fees Visual Merchandising
| Minimum Fees | Maximum Fees | |||
|---|---|---|---|---|
| Private | Government | Private | Government | |
| DIPLOMA |
1.70 Lakhs
Diploma in Visual Merchandising at Indian Institute of Fashion and Design, Chandigarh
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Data not available
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1.70 Lakhs
Diploma in Visual Merchandising at Indian Institute of Fashion and Design, Chandigarh
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Data not available
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Course Subjects
The course syllabus for Visual Merchandising is determined by the college. The following is the list of topics covered by the different colleges and universities. The syllabus of visual merchandising is given below:
Fundamentals of Visual Merchandising | Importance of shopping environment |
Elements and Principles of design | Material Exploration |
Draping Style and Mannequin | Computer Application in Art and Design |
Vendor Management | Trend Analysis and Forecasting |
Lighting Design | Props, Fixtures and Signage |
Display Error Management | Consumer Behaviour |
Exterior and Interior Presentation | CAD |
Colour Psychology | Visual Principles and Systems |
Careers in Visual Merchandising
After completing the Visual Merchandising course, there are attractive career profiles available for the candidates. A student from Visual Merchandising can choose from a variety of options which are listed below:
A Visual Merchandiser is a professional who is responsible for presenting and curating products to boost business sales. He plays a crucial role in bringing customers to stores through attractive design. | |
Store Manager | Those professionals who handle day-to-day tasks in the stores. Their work is much less as compared to Visual Merchandisers. |
Merchandising Consultant | They are in high demand during festivals like Holi, Diwali, and other occasions. Their work with the stores to analyze sales figures, customer reactions, and market trends for better sales performance. |
Brand Managers are highly educated professionals who are responsible for creating and maintaining the reputation of the brand or product. |
Upcoming trends
There are many allied domains that can expand the visual merchandising sector. Exhibition displays, birthdays, hotel lobbies, home, and wedding decorations are some of the areas that will develop the industry. With the growth of markets, more students are gaining experience which will help them to become self-employed in the field or will start work as a freelancer.
Job Profiles and Top Recruiters
In India, there are several top companies that employ candidates who have done Visual Merchandising courses for various roles. Visual Merchandising companies in the apparel, fashion retail outlets offering jobs in various domains. Some of the top recruiting companies are:
Lifestyle
Big Bazaar
Pantaloons
Reliance Group
Provogue India
Aditya Birla Group
Shoppers Stop
V Marts
Godrej and Boyce
Average Salary
Visual merchandising offers very attractive career options. Candidates who complete degree courses are offered roles and positions depending on their experience and qualification. The desired candidates can expect better remunerations in the industry. Here in this section, we have listed some of the careers and their average salaries:
Careers | Average Salary (Per annum) |
Visual Merchandiser | Rs. 4.0 Lakhs |
Store Manager | Rs. 4.0 Lakhs |
Merchandising Consultant | Rs. 7.0 Lakhs |
Brand Manager | Rs. 6.0 Lakhs |
Required Skillset for Visual Merchandising
Candidates who pursue Visual merchandising courses must possess some key skills like technical knowledge, designing expertise to become successful visual merchandisers. The following skills are required for the visual merchandising course:
Creative Skills | Technical Skills |
Research Skills | Communication Skills |
Leadership Skills | Problem Solving |
Analytical Skills | Designing Skills |
Course Curriculum for Visual Merchandising
The Visual Merchandising course imparts extensive knowledge in the field of retail marketing, product development, design, and others. The course study content may differ from one college to another. The course introduces various parameters of visual merchandising.
The course focuses on consumer behaviour and the factors that influence the customers and understand the students the importance of colour theories to increase sales through visual displays.
It facilitates workshops, meetings with industry stalwarts, and guides students in the execution of events, exhibitions with strategies required for the retail industry.
Top Visual Merchandising Colleges in India
In India, several colleges offer Visual Merchandising courses. The admission process to these colleges is based on merit and entrance exam. The tuition fees vary from college to college. Some of the top colleges in India are:
Top Private Visual Merchandising Colleges in India
There are several private colleges in India that offer Visual Merchandising courses. The colleges charge more money as compared to other government colleges. Some of the private colleges are as follows:
Top Government Visual Merchandising Colleges in India
There are several government colleges that offer Visual Merchandising courses. The admission to these colleges is based on entrance and merit. Some of the top government colleges are:
NID, Ahmedabad | |
NIFT, Delhi | |
NIFT, Mumbai | |
IDC IIT, Bombay |
Top Visual Merchandising Colleges in States
There are several states in India offering Visual Merchandising courses. It includes both government and private institutes. Some of the top colleges and universities are listed below:
NID, Gujarat | NIFT, Tami Nadu |
NIFT, West Bengal | NIFT, Karnataka |
NIFT, Delhi | |
NIFT, Maharashtra | NIFT, Hyderabad |
Popular Visual Merchandising Colleges in India VIEW ALL
IIT Bombay
- Fees: ₹ 831200
- Exams: JEE Advanced
SRM University Chennai
- Fees: ₹ 189000
VIT Vellore
- Fees: ₹ 780000
- Exams: VITEEE
Frequently Asked Questions (FAQs)
Question: What are the top entrance examinations for Visual Merchandising?
Answer :
Some of the top entrance exams for Visual Merchandising are AIEED, CEED, NIFT EE, UCEED, UID DAT, and others.
Question: What skills are required for Visual Merchandisers?
Answer :
Candidates wishing to pursue a degree in Visual Merchandising must have the following skills: creativity, problem-solving, leadership skills, communication skills, design skills, and many more.
Question: What is the average salary available for Visual Merchandisers?
Answer :
The average salary range for the Visual Merchandisers is around Rs. 3 Lakhs to Rs 9 Lakhs per annum.
Question: What is the course fee for Visual Merchandising?
Answer :
The course fee varies from college to college. The fee must be in the range of Rs Rs 5,00,000 to Rs 12,00,000 for a bachelor’s degree, and for the master’s, the range is around Rs 59,000 to Rs 7,00,000.
Question: What are the top colleges for Visual Merchandising?
Answer :
Some of the top colleges are:
NID Ahmedabad | NIFT Bangalore |
MIT Institute of Design | Pearl Academy Delhi |
Question: What job profiles are available to Visual Merchandisers?
Answer :
Visual merchandiser, store manager, brand manager, merchandising consultant are some of the main career options available for visual merchandisers.
Question: What are the top recruiters that offer jobs?
Answer :
Some of the top recruiters that offer jobs for Visual Merchandising graduates are Lifestyle, Big Bazaar, Pantaloons, Reliance Group, Big Bazaar, Shoppers Stop, and many more.
Question: What is the course duration for Visual Merchandising courses?
Answer :
For a bachelor’s degree, the course duration is around three to four years. For post-graduation, the duration is of two years.
Question: What education is required to become a visual merchandiser?
Answer :
Candidates should have completed 10+2 from a recognized board in order to pursue a graduation course in visual merchandising.
Question: What is Visual Merchandising?
Answer :
Visual Merchandising is the practice of presenting a product or service to enhance business sales. It also contributes to awareness and product loyalty among consumers.
