Communication Management Course Details - Fees, Subjects, Syllabus, Duration, Eligibility, Career Scope

Degrees offered: M.Sc., M.A., Ph.D, B.A., MBA

What is Communication Management

Communication management is all about coming up with a systemic plan and executing it while monitoring the channels, content, and the feedback derived from it. Communication is a creative process and managing communication processes and structures demands not only an ability to think methodically but also innovatively and creatively. The basic concept of the course involves furnishing an individual with the knowledge of communication- the process, the facilitating equipment and techniques, analytics, and understanding the socio-psychological aspect of business communication.

There are two degrees which can be pursued in communication management- MBA Communication Management which is a 2-year complete and regular course categorized into 4 semesters and BBA in Communication Management, a 3-year undergraduate course divided into 6 semesters. In the following article, everything about the communication management course is discussed in detail.

Communication Management Course: Degrees and Levels

Undergraduate degree (BBA): This is a 3-year regular course programme. Students can opt for this course after passing class 10+2.

Post-graduate degree (MBA): This is a 2-year regular course programme. After earning a bachelor degree in communication management, the students can opt for the master’s course. The aspirants can pursue the course in distance education mode also as offered by few colleges.

Minimum and Maximum Duration of Communication Management Course (in months)

The minimum duration of the BBA in communication management is 36 months. The minimum duration of the MBA course in communication management is 24 months. The maximum duration of the said courses varies from college to college but in general, 12 months’ extension may be permitted.

Eligibility Criteria (UG & PG) of Communication Management

Eligibility criteria for BBA course in Communication Management

Aspirants should complete the 10+2 level successfully in any stream, preferable commerce from a recognised board.
At least 50% score is required in aggregate (45% for SC/ST candidates) at the 10+2 level.

Eligibility criteria for MBA course in Communication Management

Candidates are required to complete graduation in a successful manner in any stream from a recognised University.
At least 50% score is required in aggregate (45% for SC/ST candidates) at the graduation level.

Admission Criteria for Communication Management Course

Maximum colleges offer the MBA course in communication management on the basis of the performance in a relevant entrance exam which may be followed by a round of personal interview. Generally, the admission procedure in the MBA course involves three steps which are as follows:

Group exercise: Candidates are assessed by this phenomenon in the sectors like innovation and creativity in problem-solving, team skills, time management etc.
Written test: Creative and analytical skills are assessed by this method.
Personal interaction: Interpersonal skills, communication skills, academic proficiency etc are assessed by this technique.

Entrance Examination for Communication Management

After passing out 10+2 exam, aspirants are required to appear in various entrance exams to secure admission in the topmost colleges in the country. The entrance exams are as follows:

Fees and Expenses of Communication Management Courses

The approximate fee for the BBA course in communication management is Rs.2000 to Rs.5 lakhs. On the other hand, the fee for the MBA course in communication management is Rs.30, 000 to Rs.8 lakhs.

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Scope of Communication Management in India and Abroad

The scope after completing the course of communication management is simply outstanding. Several companies crave for hiring the candidates from the above-mentioned diasporas. Students are placed in numerous renowned companies not only in India but also abroad. The BBA degree holders generally opt for MBA in communication management to enhance their career. There are also numerous jobs after completion of the BBA course. The freshers can explore opportunities in media- newspaper, magazines, radio stations, news websites, content marketing agencies, advertising agencies, etc.

Some of the topmost companies abroad which hire candidates with a communication management background are CNBC, Guardian Group, BBC, ABC etc. Basically, every organisation today requires ace communication professionals for a number of purposes- corporate communication and public relations, marketing and promotion, social media management, and so on. They either do it all in-house or outsource communication to renowned agencies. This steady demand keeps widening the scope for communication management professionals and is expected to do so in the future as well.

Course Fees Communication Management

	Minimum Fees		Maximum Fees
	Private	Government	Private	Government
PG	4.25 Lakhs M.A. in Communication Management at Convergence Institute of Media Management and IT Studies, Bengaluru	5.76 K M.A. in Communication Management at Banaras Hindu University, Varanasi	15.74 Lakhs MBA in Communication Management at Symbiosis Institute of Media and Communication, Pune	1.40 Lakhs M.Sc. in Communication Management at Punjab Agricultural University, Ludhiana
DOCTORAL	--- Data not available	1.06 Lakhs Ph.D in Communication Management at IC College of Home Sciences, Hisar	--- Data not available	1.06 Lakhs Ph.D in Communication Management at IC College of Home Sciences, Hisar

Course Subjects

The syllabus and subjects for the BBA course are given below:

Semester I:

Sociological and anthropological thought

Human behaviour: Bio-psycho-social perspectives

English 1

Principles of management

Introduction to communication theory

Economics

New media

Radio production and planning

Semester II:

Theatre

History of art

Literature

Politics and governance

Accounting

Fundamentals of marketing

Media and culture

Introduction to event management

Semester III:

Music

Gender- interdisciplinary perspectives

Statistics

Principles of advertising

Business law

Introduction to research

Introduction to PR & corporate communications

Semester IV:

Animation

HRM

Creative writing

Macro Economics

TV Production & Programming

Cost Accounting

Journalism

Semester V:

Strategic management

Management accounts

Business environment

Documentary

Digital environment

IMC

Semester VI:

Corporate Governance

Entrepreneurship

Multimedia

Account Planning

Cinema Studies

Media Law Ethics

Project

The syllabus and subjects for the MBA course are as follows:

Year I:

Managing communication

Communicating corporate change

Strategic corporate communication

Communication values behaviour

Year II:

Uses of communication research

Global marketing communication

Integrated marketing communication strategies

Communication research

Careers in Communication Management

Some of the top jobs available in the market after completion of MBA in communication management are that of a communication manager, assistant manager, marketing manager, communication executive, or lecturer etc. Freshers completing only BBA in communication management can apply for the post of columnist, TV correspondent, correspondent, fashion photographer, content writer/marketer, floor manager, film director, production worker, photojournalist, radio jockey (RJ), public relations officer, screenwriter, sound technician, transmission executive, reporter, video jockey (VJ) etc.

Upcoming trends

The use of social media platforms as a tool for communication management is one of the most significant trends. In the near future, we can expect a rising trend in the use of such mediums in the said program. In the recent past, the communication market was largely driven by cloud-based solutions. But in the future, a switchover is expected of the farms to the cloud telephony mainly due to two factors– scale and security. Customer service will become a big brand factor in the future.

Job Profiles and Top Recruiters

Columnists: They compose or express their opinions in daily newspapers. Generally, every newspaper runs sections of columns on legislative issues, sports, religion, guidance etc.

TV Correspondent: They cover newsworthy stories that are essential to the regular society. For example, journalists verify and write about subjects, such as household and remote issues, governmental issues, crime or medical issues.

Fashion Photographer: They take snaps of models which are used for various sites, magazines, print promotions. They also conduct photo shoots that highlight the attire, frill and clothes carried by the models.

Photojournalist: The role of a photojournalist is to be a visual storyteller. Generally, they recount a story by capturing, altering and exhibiting pictures in a way that no other media can. Sometimes they act as independent photographers and offer their works to various organizations throughout the world.

Radio jockeys: They utilise automated sound hardware to connect distinctive sorts of music. They perform in open and private radio stations also. Occasionally they interact with the live audiences.

Communication manager: They ensure that employees are well aware of the addition and alterations of the projects within the company. Executive messages are also disseminated by them. They also make presentations and internal memos. The meetings are conducted by them to share information. The print material and branding strategies are developed by them for the use of the employees.

Assistant manager: They help store and corporate management to ensure that retail outlets are operating in a sustainable manner. They are also assigned to the jobs of sales maximisation, personal scheduling, and customer service improvement and employee organisation.

Marketing manager: They supervise and direct the workflow of marketing and advertising or public relations specialists by fixing job tasks. Interdepartmental communications are facilitated by them and external communications are also managed by them.

Lecturer: They work as teaching staff in post-graduate business classes and colleges. Specific courses are taught by them and they take part in the governance of the department in which they have been hired.

Some renowned recruiters in the field of communication management are:

HCL

IBM

HT Media

TATA Consultancy

Adobe

Lenovo

Amazon

News Corporation of Rupert Murdoch

Disney Entertainment

Google

Warner Brothers

CNBC

Infosys

Guardian Group

BBC

ABC

ICICI

AIR

Communication management is one of the widely studied courses in the country. It is very much popular in recent days because of growth acceleration in the media industries. The career path of communication management course is so much lucrative that parents are very much eager to put their children in this course. Apart from that this branch of study is also interesting and unique.

Average Salary

The expected salary after completion of BBA in communication management is Rs.4-10 lakhs. After doing MBA in communication management, the average salary may be Rs.2-10 lakhs. The salary increases with experience and also varies with the position offered.

Required Skillset for Communication Management

The basic skill sets required for pursuing a degree in the field of communication management are as follows:

Truthfulness: Sticking to the truth is the key skill as the whole career of the candidate will be based on truth. Deviation from it will bring forth adverse effects.

Objectivity: This particular skill helps in narrowing down the best available options to be rendered as an explanation to a particular discovery. Possessing this skill means the candidate can overcome personal bias.

Impartiality: After studying communication design candidates often get placed at news media where they have to maintain impartiality or else the news collected by them will become biased.

Inquisitiveness: The inquisitive mentality of the candidates will enable them to look for answers even in most unfamiliar circumstances. With this skill, the aspirants are to collect information from the everyday aspect.

Will power: This is the key ‘mantra’ of success. Strong will power will help the candidates overcome difficult situations at the workplace.

Accuracy: The information should be represented in an inaccurate, precise and effective manner.

Thinking ability: Thoughts of the aspirants should be well organised.

Expression skill: It is desirable from the candidates that they have the ability to express themselves in a clear manner, both orally and in writing.

Confidence: It is important to be tactful and confident at the time of questioning people from different sections. This particular skill will help the candidate extract answers from individuals.

Understanding: Candidates should possess the ability to segregate between relevant facts and irrelevant facts. It is very important to be able to accept criticism.

Dedication and hard work: The candidates should possess the willingness to do considerable rewriting as needed.

Course Curriculum for Communication Management

The MBA course curriculum is spread over 2 years and 4 semesters. The basic concepts revolve around the following things:

Public relations, journalism and media studies
Communication strategies exercised by the professionals in an effective manner such as advocacy, negotiation and public relations
Brand new communication technology such as email, social media and websites
Some areas of communication management which include public dealings, communication law and human relations

The 3 year BBA course consists of 6 semesters with a similar sort of curriculum as mentioned above.