Chandigarh University
- Fees: ₹ 580000
- Exams: Chandigarh University (CUCET)
Digital Marketing Course Details - Fees, Subjects, Syllabus, Duration, Eligibility, Career Scope
Degrees offered: B.B.A, M.Sc., MBA, B.A.(Hons), Diploma
What is Digital Marketing
Digital Marketing is the advertisement and/or marketing of products and services. Digital Marketing is a wide subject with many different branches. The internet can be a great medium to reach customers, never before in the history of advertising could advertisers reach close to the customers. Digital marketing is highly regarded and one can build a very successful career around it.
Students wishing to pursue Digital Marketing courses at the undergraduate level candidates must have completed a 10+2 with a valid aggregate score specified by the institute. For a postgraduate degree such as MBA in Digital Marketing, students need a Bachelor’s degree in relevant fields.
Candidates after completing the Digital Marketing course can opt for various career options such as Digital Market Executive, SEO Executive, and Affiliate Marketer. The average package depends on the company, its location, and the job profile applied by the candidate. The average salary of a Digital Marketer in India is Rs. 4.8 LPA depending on the company.
Highlights: Digital Marketing
| Particulars | Values |
|---|---|
Degree | Digital Marketing |
Duration | UG: 3 years PG: 2 years |
Eligibility | UG: 10+2 PG: Bachelor’s Degree |
Admission Process | Admission Examination/ Direct Admission |
Top Entrance Exams | CAT, CMAT, XAT, MAT |
Average Course Fees | Rs. 4,200 to Rs. 6.60 Lakhs |
Career Options | Digital Marketing Executive, SEO Executive, PPC Expert, Affiliate Marketer |
Average Salary | Rs. 4.8 LPA (Digital Marketer) |
Recruiting Companies | Facebook, Amazon, BYJUs, Zomato, Netflix |
Top Digital Marketing Colleges in India with Fees
Several colleges offer Digital Marketing courses at undergraduate and postgraduate level. Admission procedures of these institutes vary depending on the institute, but some of the general admission guidelines remain the same for every institute. Mentioned below are the top Digital Marketing colleges along with their fees.
| Colleges | Fees |
|---|---|
Rs. 6.60 Lakhs | |
- | |
Rs. 2.40 Lakhs | |
Rs. 3.60 Lakhs | |
Rs. 1.50 Lakhs | |
Rs. 4,200 | |
Rs. 1.20 Lakhs | |
- | |
- | |
- |
Top Private Digital Marketing Colleges in India with Fees
Private institutes are known to offer quality education along with world-class infrastructure and amenities for the comfort and convenience of the students. Candidates wishing to pursue their Digital Marketing courses from private colleges are advised to meet the eligibility requirements of the course before applying for admissions.
| Colleges | Fees |
|---|---|
Chandigarh University | Rs. 6.60 Lakhs |
Birla Institute of Technology Mesra | - |
Jain Deemed to be University Bangalore | Rs. 2.40 Lakhs |
NIMS University Jaipur | Rs. 3.60 Lakhs |
Rama University Kanpur | Rs. 1.50 Lakhs |
Top Government Digital Marketing Colleges in India with Fees
Many government institutes offer Digital Marketing courses, the fee charged by these institutes is comparatively cheaper as compared to a private institute offering the same course. In the table below, we have mentioned the top government Digital Marketing colleges in India along with their respective fees.
| Colleges | Fees |
|---|---|
Uttrakhand Open University | Rs. 4,200 |
MAKAUT Kolkata | Rs. 1.20 Lakhs |
RISU Jaipur | - |
Government College Anantapur | - |
Pithapur Rajah's Government College Kakinada | - |
Eligibility Criteria (UG & PG) of Digital Marketing
Students before applying for the undergraduate and postgraduate courses in the field of Digital Marketing must meet the eligibility criteria of the courses. For an undergraduate degree in Digital Marketing such as BBA, students need to have completed their 10+2 with a valid score, for a postgraduate course, candidates need to have completed their Bachelor’s degree with valid score.
Eligibility Criteria for UG Courses
Students interested in pursuing undergraduate courses must meet certain eligibility requirements, students must have completed their 10+2 in relevant fields and score a minimum aggregate score of 50 per cent. They can check the eligibility criteria on the official website of the college.
- Students interested in pursuing a Digital Marketing course at the undergraduate level are advised to meet the eligibility requirements of the course.
- Candidates must have cleared their 10+2 with a valid minimum aggregate score.
- They must appear for relevant entrance examinations such as UGAT and CUET UG and meet the cut-off specified by the institute.
Top Entrance Exams for UG Courses
UGAT: Under Graduate Aptitude Test also known as UGAT is a national-level entrance examination conducted by the All India Management Association. The exam is conducted in both online and offline mode.
CUET UG: The Common University Entrance Test (CUET UG) is an entrance examination at the national level, the exam is administered by the National Testing Agency (NTA). The exam is also required for various other degree programmes, and is conducted in an online format.
Eligibility Criteria for PG Courses
To pursue a Digital Marketing course at postgraduate level, students require a Bachelor’s degree in the field of Digital Marketing or related discipline with a valid aggregate score specified by the institute. Mentioned below are eligibility requirements of a postgraduate course in the field of Digital Marketing.
- Students must have cleared their Bachelor’s degree in a specialisation similar or related to Digital Marketing.
- The top entrance examinations at postgraduate levels are CAT, MAT, GMAT, and XAT, candidates are advised to meet the cut-off specified by the desired institute for admissions.
Top Entrance Exams for PG Courses
CAT: Common Admission Test popularly known as the CAT is one of the most popular management national-level entrance exams which is conducted by the IIM for admission to the IIMs and more than 1,200 b-schools in India.
- CAT Eligibility Criteria
- CAT Syllabus
- CAT Exam Dates
- CAT Exam Pattern
- CAT Cutoff
- CAT Preparation Tips
- CAT Result
- CAT Selection Process
- CAT Exam Answer Key
MAT: Management Aptitude Test also known as MAT is another national-level entrance exam in India. The exam is conducted by the All India Management Association (AIMA) for admission to their MBA/PGDM course.
College Predictors VIEW ALL
Scope of Digital Marketing in India and Abroad
This is the age of the internet. The brick and mortar shops are making way for the online marketplaces. Today customers make their decisions only after a thorough online research and demand for digital marketers is going to increase more and more considering the fact there are still more than 40% of the population who are yet to be connected to the internet.
Course Fees Digital Marketing
| Minimum Fees | Maximum Fees | |||
|---|---|---|---|---|
| Private | Government | Private | Government | |
| UG |
69.60 K
B.Com in Digital Marketing at Sophia Girls College, Ajmer
|
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Data not available
|
15.59 Lakhs
B.B.A in Digital Marketing at Woxsen University, Hyderabad
|
---
Data not available
|
| PG |
20.00 K
P.G.D in Digital Marketing at Career Point University, Hamirpur
|
---
Data not available
|
14.00 Lakhs
MBA in Digital Marketing at Alliance School of Business, Bangalore
|
4.00 Lakhs
MBA in Digital Marketing at Maharashtra State Skills University, Mumbai
|
| DIPLOMA |
15.90 K
Diploma in Digital Marketing at Indian School of Business Management and Administration, Kochi
|
---
Data not available
|
2.00 Lakhs
Diploma in Digital Marketing at Mahapurusha Srimanta Sankaradeva Viswavidyalaya, Nagaon
|
---
Data not available
|
Course Subjects
Digital Marketing Syllabus for UG Courses
The subjects included in the syllabus of Digital Marketing at undergraduate level are Effective Communication skills, Quantitative Methods, Consumer Behaviour, and the Internet of Things. In the table below we have mentioned the syllabus of Birla Global University for their BBA Digital Marketing course.
Semester- I | |
Effective Communication Skills | Quantitative Methods |
Financial Accounting | Principles of Management |
Management Information System | Personality Development for Corporate Readiness |
Semester- II | |
Communication for Business | Organisational Behaviour |
Managerial Economics | Principles of Marketing |
Environmental Studies | Personality Development for Corporate Readiness- II |
Semester- III | |
Consumer Behaviour | Research Methodology |
Internet of Things | Marketing for Digital Economy |
Semester- IV | |
Financial Management | Introduction to Business Analytics |
Sales and Distribution Management | Integrated Marketing Communication |
Entrepreneurship | - |
Semester- V | |
Strategic Management | Cyber Law |
Web Design and Development | Content Marketing |
Summer Project | - |
Semester- VI | |
Social Media Marketing | Services Marketing |
SEM & SEO | - |
Digital Marketing Syllabus for PG Courses
The syllabus of Digital Marketing at the postgraduate level includes courses such as Foundations of Management and Organisation Behaviour, Managerial Economics, Affiliate Marketing and Google Adsense, Marketing Management, and E-Commerce. Mentioned below is the syllabus for the MBA in Digital Marketing for JSS Science and Technology University.
Semester- I | |
Foundations of Management and Organisation Behaviour | Accounting for Managers |
Managerial Economics | Quantitative Techniques for Managers |
Marketing Management | E-Commerce |
Lab for Microsoft Office | Personal Development, Communication, Teamwork-Workshop |
Semester- II | |
Financial Management | Product and Brand Management |
Consumer Buying Behaviour | Fundamentals of Buying Behaviour |
Integrated Marketing Communication | Website Planning and Structure |
Business Research Methods | Communication and Leadership Management |
Content Management System- Lab | - |
Semester- III | |
Search Engine Marketing and Search Engine Optimisation (SEO) | Content Marketing |
Digital Entrepreneurship | Lead Generation and Marketing Automation |
SPSS Lab | Placement Training |
Summer Internship | - |
Semester- IV | |
Services Management | Strategic Management |
Personal Selling and Sales Management | Project Management for Digital Marketing firms |
Affiliate Marketing and GoogleAdsense | Analytics- Web and Google |
Careers in Digital Marketing
There are many career options available after the Digital Marketing course, candidates after completing the Digital Marketing course need to know about the career options in the field of Digital Marketing. Mentioned below are the popular career options and their job descriptions in the domain of Digital Marketing.
Digital Marketing Manager: Digital Marketing Manager is a professional who is responsible for promoting products online. He makes sure that when people search for a specific thing on Google, his company website shows up on the first page of Google. He is also responsible for the quirky yet informative posts on social media and is ready to answer the questions of the people online.
SEO Manager: The SEO Manager is a professional who is responsible for keyword research and generation that content teams need for content generation. He or she also looks after the on-page and off-page optimization.
PPC Specialists: PPC Specialists are knowledgeable in paid marketing they know what keywords to target, what locations to target, and how to bid for the spot, and how to optimise posts for paid marketing.
Affiliate Marketer: Affiliate Marketers are professionals who aim to gain loyal readers or viewers who repeatedly visit their website. Brands reach Affiliate Marketers to promote their products and services.
Upcoming trends
Gone are the Web 2.0 days when digital marketing meant text based or image based marketing. Today people’s attention span is decreasing. They are not going to stay on the web page that is full of text. It is the videos that are acting like magnets these days - they attract potential buyers more than what text based ad copy gets.
Digital Marketers who are experts in making good quality videos, who can edit videos and add effects will be of high demand shortly. You can learn video editing along with your digital marketing course if you want a promising career ahead of you. Listed below are some of the upcoming trends and topics:
- Neuromarketing
- Digital Marketing Automation / Use of SMM panels
- Online reputation management
Job Profiles and Top Recruiters
In India, companies are gradually realising the value of digital marketers. With the push for Digital India, the companies will see a rise in digitally literate customers. Students after completing the Digital Marketing course can work at various job profiles such as Digital Marketing Executive, SEO Executive, Email Marketer, and Affiliate Marketer. Listed below are some of the top recruiters in the field of Digital Marketing.
Top Recruiters:
- Amazon
- Zomato
- BYJUs
- Netflix
Average Salary
Students after completing the Digital Marketing course must know the average salary of some popular careers in the same. The average salary depends on the company, the location of the company, and the skills and experience of the candidates. In the table below, we have mentioned the salaries of the popular career options in the field of Digital Marketing.
| Job Profile | Average Salary |
|---|---|
Digital Marketer | Rs. 4.8 LPA |
SEO Executive | Rs. 2.3 LPA |
Affiliate Marketer | Rs. 2.5 LPA |
Web Analyst | Rs. 3.9 LPA |
Source: AmbitionBox
Required Skillset for Digital Marketing
Digital Marketing is a highly practical field, therefore the candidates require certain skills to make the most out of the course. These skills will help the candidates in their academics as well as in their professional careers as Digital Marketers. Listed below are some of the most important skills that are required in the field of Digital Marketing.
- Understanding Consumer Behaviour
- Data Analysis
- Video Editing
- Discipline
- Patience
- Hard Work
Course Curriculum for Digital Marketing
The course curriculum of a Digital Marketing course includes a combination of core and advanced modules. Some of the core modules are Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM). Advanced modules include Inbound Marketing, and Web Analytics. BBA Digital Marketing includes various other modules which are similar to that of a traditional marketing course.
Popular Digital Marketing Entrance Exams in India
Popular Digital Marketing Colleges in India VIEW ALL
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NIMS University, Jaipur
- Fees: ₹ 400000
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Frequently Asked Questions (FAQs)
Question: What are the top colleges offering Digital Marketing courses in India?
Answer :
Some of the top colleges offering Digital Marketing courses are Chandigarh University, Birla Institute of Technology Mesra, NIMS University Jaipur, MAKAUT Kolkata, and RISU Jaipur.
Question: What are the top entrance examinations in the field of Digital Marketing?
Answer :
The top entrance examinations in the field of Digital Marketing depend on the institute and the level of education of the course. Generally, the top entrance examinations for Digital Marketing courses are UGAT, CUET UG, CAT, MAT, and XAT.
Question: What is the eligibility criteria for a Digital Marketing course?
Answer :
The eligibility criteria for a digital marketing course depend on the institute and the level of education. For an undergraduate course in Digital Marketing such as BBA in Digital Marketing, candidates need to complete their 10+2 with a valid aggregate score. For a postgraduate degree, students need to complete their Bachelor's degree in the field of Digital Marketing or similar disciplines.
Question: What is email marketing?
Answer :
Email marketing is a tried and tested method of online marketing. When you visit websites - chances are 80% of them request you to give your email address. After they get the email address, they send you product news, new offers and discount coupons. It is a great way to reach thousands of people within a short period of time. However, there is a fine line between email marketing and spamming. A good digital marketer knows the difference.
Question: What are paid ads in online marketing?
Answer :
Some people like smart work instead of hard work. There are ad networks (mainly Google) spread across the web. Many websites use these ad networks to display ads. Digital marketers leverage these ad networks to show advertisements to potential buyers. You can also pay and make your websites appear on the first page of Google. The beautiful thing about using paid ads is - these ad networks take into account the location of the potential buyers, their interests, likes and dislikes. So your ads are shown only to those people who are more likely to buy from you.
Question: What is affiliate marketing?
Answer :
It is the marketing done by the social media influencers. Affiliate marketers promote brands and products on their Facebook or Instagram profile or in their YouTube videos. Becoming an affiliate marketer is not a child’s play. You need to have an authority of your own. You have to build your page, profile or channel in such a way that people find your content useful. Once people regard you knowledgeable in some domain, they will subscribe to you - and most importantly - listen to you.
Question: What is social media marketing?
Answer :
Today people in India spend around 2.4 hours on social media - every single day. Naturally, the chances of your company website getting noticed on Social Media are very high. So, people make company Facebook pages, company Twitter Handles, YouTube channels. The key to getting engagement on your Facebook Page or YouTube Channel is to come up with content that is both informative, humorous and at the same time has the subtle marketing pitch.
Question: What is content based digital marketing or simply content marketing?
Answer :
This kind of marketing requires writing prowess as well as digital literacy. In this marketing strategy, you write contents on your website that are related to the trending topics of the current time. But at the same time you have to make sure that your products are getting advertised. The goal of content marketing is to get your website and business noticed on Google.
