Online Consumer Behaviour Courses & Certifications

Consumer behaviour is the study of people's motives and reasons for purchasing items and services. It also investigates people's purchasing behaviours and habits. Marketers, psychologists, economists, and even biologists and chemists are all interested in it. The consumer behaviour courses does not offer direct courses, Candidates have to take a stream of BBA, BBM, BCom background to study this course. UG, PG, and doctoral courses in the disciplines of marketing, psychology, or economics are available for these consumer behaviour courses. MBA in consumer behaviour and consumer behaviour BBA are the course degrees that are offered in consumer behaviour courses.  Job profiles for the consumer behaviour courses include brand manager, marketing manager, and other profiles.

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What are Consumer Behaviour Courses?

The study of individuals, groups, or organisations, as well as all actions related to the purchase, use, and disposal of products and services, is known as consumer behaviour. Consumer behaviour refers to how a consumer's emotions, attitudes, and preferences influence their purchasing decisions. Consumer behaviour emerged as a distinct sub-discipline of marketing in the 1940s and 1950s but has since evolved into an interdisciplinary social science that incorporates elements from social anthropology, anthropology, marketing, economics, psychology, sociology, ethnography, and ethnology, (particularly behavioural economics).

Who can Pursue Consumer Behaviour Courses?

You can pursue the consumer behaviour courses, and consumer behaviour certification course if:

• You are interested in working in the business field.
• You are interested in sales and marketing
• You are capable to study and to understand the way of personality, lifestyles, and behavioural variables.

Eligibility Criteria for Consumer Behaviour Courses

There are various certification courses available in this subject, as well as undergraduate and graduate programmes, to assist you enhance your professional skills. Learners who desire to pursue a career in consumer behaviour studies can enrol in consumer behaviour courses after the 12th grade. Admission to both UG and PG programmes is subject to particular criteria and, in some cases, an entrance exam, depending on the college chosen by the students. The consumer behaviour curriculum encompasses both theoretical and research fields. Depending on your chosen field of study, the emphasis at the undergraduate level is on learning consumer behaviour within the disciplines of marketing, psychology, or economics. The eligibility criteria for consumer behaviour courses for undergraduate, graduate, and doctoral programmes are listed below.

Eligibility Criteria for UG Courses:

There is no undergraduate courses in consumer behaviour as such. Undergraduate studies allow students to study courses of interest. There are courses like consumer behaviour and marketing degree and consumer behaviour in BBA and others. They can pursue courses in economics, business, biology, computer science, and psychology according to their own preferences. Among these programmes are:

• B.Com (Bachelor of Commerce) Marketing
• BBA (Bachelor of Business Administration)
• Bachelor of Business Management

To be eligible for UG-level consumer behaviour courses, candidates must have passed a 10+2 level examination with a minimum of 50% marks from a recognised board. Colleges or organisations may also ask students to take admission examinations.

Eligibility Criteria for Postgraduate and Doctoral Courses:

• Candidates must have a bachelor's degree with a minimum of 55 percent from an Indian institution or university. If schools or universities hold admissions exams, students may be required to take them.
• Masters-level management programmes, most notably MBA, consumer behaviour in marketing mba, include consumer behaviour as a course of study. Marketing concentration permits students to look further into customer behaviour than other specialisations.

Entrance Exams for Consumer Behaviour Courses

Some institutes have entrance exams to determine admission. Consumer behaviour in marketing management exams looks over applicants' general aptitude, quantitative aptitude, data interpretation, verbal and logical thinking, and other skills.

The entrance exams for consumer behaviour courses for undergraduates, postgraduates, and doctoral programmes is shown below: are as follows: 

• CAT (Common Aptitude Test)
• GRE
• GMAT
• GATE
• UGC-NET/JRF

Skills Required for Consumer Behaviour Courses

Students who want to successfully finish their consumer behaviour courses must develop unique characteristics in themselves that will help to become exceptional consumer behaviour students. These abilities will not only help them score higher but will also broaden their practical knowledge. Here are some skill sets required to pursue consumer behaviour skills:

• Research skills
• Quantitative and Analytical skills
• Presentation
• Communication

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What Will You Learn in Consumer Behaviour Courses?

The consumer behaviour and marketing management course curriculum includes both theoretical and research topics. Depending on your chosen field of study, the main focus at the undergraduate level is on learning consumer behaviour within the academic areas of marketing, psychology, or economics. Users will have the opportunity to perform restricted specialisation at the graduate level. You will learn about practises and quantitative tools for studying consumer behaviour. Depending on your interests, research allows you to investigate consumer behaviour from a variety of perspectives. Consumer behaviour in marketing management and consumer behaviour in retail management are two separate types of courses that cover different but related topics. 

• Introduction to Consumer Behaviour
• Individual Determinants of Consumer Behaviour
• Group Determinants of Consumer Behaviour
• Environmental Influences on Consumer Behaviour
• The consumer decision-making process

Popular Consumer Behaviour Courses

Several educational technology companies, including Swayam, Udemy, and Edx, provide online consumer behaviour courses. The following are some of the most popular consumer behaviour courses certification and consumer behaviour free online courses.

Career Opportunities for Consumer Behaviour Courses

Consumer behaviour occupations range from independent research to top-tier advertising and marketing. The corporate sector offers a diverse range of options. Many classic marketing professions, as well as growing consumer research roles, will suit them. There is an additional opportunity in the research and consultancy business, which conducts consumer research for various organisations. Almost every business has an in-house marketing department that relies on consumer behaviour studies.

The following are some of the sectors where graduates with a degree or diploma in consumer behaviour might expect to find work:

• Business Development
• Regulatory Policymaking
• Traditional Marketing    
• Strategic Management
• Market analysis
• Digital Marketing (including social media marketing and content marketing)

Job Roles include Consumer Behaviour Courses are:

• Digital and social media marketing managers
• Marketing Manager
• Brand Manager
• Consumer Analyst
• Market Researcher
• Research Associate/Analyst
• Public Relations Officer
• Product Development Officer

Salary Trends After Consumer Behaviour Courses

Consumer behavioural professionals and experienced workers might be compensated depending on their abilities and work experience. The table below details the various job opportunities and typical earnings available to students who complete consumer behaviour courses.

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Scope of Consumer Behaviour Courses

Understanding consumers' needs, interests, and decision-making processes is a critical component of marketing. Consumer behaviour affects several aspects of marketing, such as product development, pricing, promotion, and distribution. In the worldwide market, there is also a great demand for professionals who understand consumer behaviour. Profiles can be found all around the world in business, production, marketing, sales, and public relations organisations. It is vital to understand that consumer behaviour research does not stop with traditional commodities. Consumer behaviour analysis can give information about financial institutions, and even non-governmental organisations, services, technology, and software goods. The following are a few thriving economics (excluding India) with high market values and hence plenty of area for consumer behaviour analysis:

• Denmark
• Hong Kong, 
• Ireland, and Sweden
• The United Kingdom (UK)

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Top Recruiters for Consumer Behaviour Courses

Professionals who have completed online consumer behaviour courses are in high demand, and nearly all of them wind up working for the most prestigious companies in both India and the rest of the world. Some of the companies that provide consumer behaviour courses recruitment are listed below:

• IMRB International    
• Majestic MRSS
• Milward Brown
• Agape Market Research
• Frost & Sullivan    
• Karvy Insights Ltd
• RNB Research    
• Market Xcel Data Matrix Pvt Ltd    
• IDC India    
• IPSOS Indica Research    
• The Nielsen
• Internet Research Bureau
• The Nielsen
• InVeritas Research India
• Hansa Research    
• The Analyst Agency
• TNS India Private Limited    

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Consumer Behaviour Courses by Top Providers

Many online learning platforms, including Udemy, Swayam, and Edx, provide free consumer behaviour courses. The following is a list of some of the most well-known educators of consumer behaviour courses and free consumer behaviour courses with certification India.

• Udemy Consumer Behaviour Courses and Certifications
• EDX Consumer Behaviour Courses and Certifications
• Swayam Consumer BEhaviour Courses and Certifications

FAQS:

Q: Is consumer behaviour a good career?

Ans: A position in consumer behaviour is an excellent alternative for people looking for a well-rounded professional that keeps them up to date on not just commercial operations, but also the cultural, social, economic, and political elements that influence consumers.

Q: What is the salary for consumer behaviour in marketing?

Ans: Employees that are knowledgeable about consumer behaviour earn an average of Rs. 20 lakhs.

Q: Which industries have job opportunities in consumer behaviour courses?

Ans: Consumer behaviour analysts can find work in retail, education technology, marketing, healthcare, travel and hospitality, banking, and other public and private businesses.

Q: What are the four different forms of consumer behaviour courses?

Ans: Consumer behaviour is classified into four types, according to experts: complex buying behaviour, dissonance-reducing buying behaviour, habitual buying behaviour, and variety-seeking buying behaviour.

Q: Why is customer behaviour important in business management?

Ans: Consumer behaviour is an important area of management, particularly marketing and sales management because it influences many parts of a company's operations, such as product design, price, advertising, and sales.

Q: Is consumer behaviour a branch of psychology?

Ans: It is an interdisciplinary subject that owes a lot to psychology, which was the first to investigate the phenomenon scientifically. Consumer behaviour is frequently investigated in experimental settings to better understand how consumers respond to various cues or influences before making a (buying) decision.

Q: What steps should I take to become a consumer behaviour expert?

Ans: Typically, one would begin with a degree in business administration, public relations, advertising, marketing research, consumerism, or general psychology, with a specialisation in buyer behaviour. These will serve as a solid foundation for a career in consumer behaviour.