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Today, social media introduces a host of possibilities and any business or individual capable enough to exploit it can reign supreme. Social media is not only a platform for social networking. But it is also a great way of digitally promoting a brand and product. With digital marketing reaching new heights, social media marketing is starting to gain much more popularity to generate leads.
Almost every business these days uses social media to enhance its brand engagement. Hence both paid and free online social media courses are available from top-rated universities. As the area of social media marketing continues to see growth, pursuing a career in this field will be highly rewarding. You can take up a BBA/ MBA in digital marketing that covers the topic of social media marketing.
When it comes to solely social media marketing courses, most institutes/training centers offer social media advertising courses. To pursue online marketing courses, anyone can enroll with corresponding institutes. Social media certification programs will provide various new opportunities to candidates who wish to boost their professional value.
What is Social Media Marketing?
With the huge number of users, social media has become a powerful platform from a marketing perspective. Digital marketers are now using social media platforms to market the company’s products and services. This process is simply called social media marketing. This practice of marketing enables companies to establish a robust connection with existing customers while reaching out to new customers. All this can be done through social media certification programmes.
Who Can Learn Social Media Marketing Courses?
Anyone can pursue courses on social media marketing and get a boost in his professional career. Candidates who want to build a successful career in social media marketing can apply for online social media marketing certification that helps them learn the essentials of this marketing practice that they can apply in real-world scenarios.
Social media marketing classes are beneficial for professionals, including public relations specialists, freelance marketing and digital consultants, advertising agency professionals, marketing project managers, and marketing analysts.
Eligibility Criteria for Social Media Marketing
Candidates with class 12th, graduation, or any qualification are eligible for online marketing courses. Since pursuing these courses does not require any specific academic qualification or specialisation, candidates must have adequate knowledge of computer applications and Internet technology. This will ensure that the candidates will be able to enroll themselves in social media marketing courses.
Skills Required for Social Media Marketing Courses
The demand for social media skills is on the rise. As more and more people are using social media platforms companies will have to build their brand in such a way that they keep on establishing themselves and being competitive. For this proper social marketing skills are required and some of these are mentioned below:
- Strategic Thinking
- Analytical Approach
- Creativity
- Time Management
- Understanding of SMM tools
What Will You Learn in Social Media Marketing Courses?
It is no surprise that social media marketing has become an integral part of many companies' marketing strategies. Pursuing a social media marketing certification in this field will teach you about the fundamentals of different online marketing tools and techniques. With social media marketing courses, you will learn about:
- Basics of social media
- Social media websites/apps/services
- Advertising
- Marketing
- Brand management and engagement
- Data Analytics
- Ad and post-copywriting
Popular Social Media Marketing Certification Courses
Many institutes invite students as well as professionals to take up social media marketing courses with certificates and advance their careers in the world of digital marketing. These social marketing courses have vast learning objectives and career opportunities. So, let’s master the world of social media marketing with the best social media marketing certification courses. Here’s the list of the popular social media certification courses:
- Udemy Social Media Marketing Courses & Certifications
- Coursera Social Media Marketing Courses & Certifications
- Futurelearn Social Media Marketing Courses & Certifications
- Digital Vidya Social Media Marketing Courses & Certifications
- Vskills Social Media Marketing Courses & Certifications
- GetSmarter Social Media Marketing Courses & Certifications
- Facebook Social Media Marketing Courses & Certifications
- Shaw Academy Social Media Marketing Courses & Certifications
Career Options After Social Media Marketing Courses
There is an increasing number of users on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. These numbers are continuously growing, creating opportunities for organisations to market their services on these platforms to attract more customers. To do so, organisations need social media marketing professionals making social media marketing a vast career option.
Candidates aspiring to pursue social media marketing courses have numerous opportunities in almost every industry and business. They can find various job roles after enrolling in a social media ads course including:
- Social Media Marketing Manager
- Social Media Marketing Executive
- Social Media Marketing Analyst
- Digital Marketing Executive
- Social Media Strategist
Social Media Marketing Salary Trends
Based on skills in social media marketing, a professional can earn an average of Rs. 392,662/ year. The salary in this field may vary depending on qualifications, employer, job profiles, and experience. According to PayScale, the average base salary of a Social Media Marketing Manager in India is Rs. 306,100/ year. This salary can also depend on the learning one gets from the best social media marketing course.
Salary based on experience
Less than 1 year | 1-4 year | 5-9 years | 10-19 years |
Rs. 202,735 | Rs. 302,615 | Rs. 472,423 | Rs. 1,160,000 |
*Source: Payscale
Scope of Social Media Marketing
The report shows that there will be over 3.6 billion social media users in 2023 and almost 4.41 billion users in 2025. This is significantly beneficial for businesses to attract more people and promote their products and services by reaching more audiences. As social media is the only medium to maintain an online presence for businesses, from small to large, the scope of social media marketing continues to grow.
This results in a higher demand for professionals with relevant qualifications and skills. To grab this opportunity, you need to pursue social media marketing courses online or offline through digital marketing courses or exclusively through social media certifications.
The career scope after the social media marketing course is much more vast. By taking social media marketing courses, you can find jobs in MNCs, digital marketing agencies, advertising firms, and sales and marketing companies. As a social media marketer, you may also opt for self-employment and become a consultant or freelancer after pursuing any kind of social media marketing course.
Top Recruiters
There is a high demand for digital marketing professionals, moreover, the demand is not set to decrease in the coming years. Businesses are investing more of their money into the field of digital marketing for expanding and increasing their profit thus the need for learning from social media certificate courses to increase in the years ahead.
List of Top Recruiters Who Hire Social Media Marketing Professionals
- Flipkart
- EY
- Wildcraft
- Acumen 360°
- Bay Leaf Digital
- Spiceworks
FAQs
Q: Which is the best social media marketing online course?
A: There are many social media marketing courses online that you can choose from that best suit your interests. You can pursue online social media marketing certification courses from top-rated institutes.
Q: Are online social media courses hard to pursue?
A: Social media marketing is a good career for those who have skills like creativity, analytical thinking, strategic approach, public relations, and written communication as well as digital literacy.
Q: How do I start a career in social media marketing?
A: You should get started with social media marketing training courses or a degree in digital marketing to get started in social media marketing.
Q: How can I pursue online social media marketing courses?
A: Many top institutes or online course providers like Coursera, Udemy, and Vskills offer online social media marketing courses with certificates.
Q: What requirements are needed to pursue a social media marketing course online?
A: There are no specific qualifications required to pursue social media marketing courses. Anyone can apply for online social media marketing courses or certification programmes and learn the essentials of social media marketing.
Q: What is the average fee for social media marketing certification?
A: The fees for any kind of social media marketing online course can vary depending on the institution.
Q: Where can I get a job after completing social media certificate courses?
A: After completing social media marketing certification, you can find countless job opportunities in digital marketing agencies, public relations firms, advertising, and MNCs.
Q: Which companies hire social media marketers?
A: Companies like Flipkart, Marks & Spencer, Nestlé, Wildcraft, Spiceworks, HPE, Cisco, and others hire professionals who have pursued a social media marketing course online or certifications in digital marketing.