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twitterPublic Relations plays an integral part in building healthy relations between a company and its customers. As the age-old saying goes “customer is king”, every business emphasises public relations. The goal of the best public relations certifications and public relations courses online is to assist students to understand how to help individuals and businesses in connecting with the media. Public Relations can persuade and build a bridge of trust between businesses and customers. As there is a high demand for professionals skilled in this department, there are numerous PR courses online that will teach you how to develop this mutual bond for the company. From degree programs to a diploma in public relations and PR training courses, students can pursue Public Relations courses online at different levels. They can also take free public relations certifications from top online learning providers.
What is Public Relations?
It is a practice between organisations and their public to ensure mutual understanding through constant positive engagement. Public Relations build a healthy image of the company which the public can trust. As the Princeton Review states “A public relations specialist is an image shaper. They are excellent storytellers who create the best narratives for the company through different mediums (media and social media). They create the best stories for their company's positive results and for bad news (problems and issues). They formulate a great response to bad news as well, mitigating the damage.
Who can pursue Public Relations courses?
- You are an educator and a storyteller. People trust you and you know how to convey messages to them
- You have worked in HR or marketing and know you can handle the work of PR
- You are a graduate who is a great communicator and aspires to take on immense opportunities in the field.
If this is you, then online Public Relations courses can help you become that professional.
Eligibility Criteria for Public Relations courses
For a UG in Public Relations courses, you must have (10 + 2) qualifications with a minimum passing percentage (50%)
For PG Diploma in Public Relations, you must have a bachelor’s in the relevant field with a passing percentage (50%)
For PG Public Relations courses, you must have a bachelor’s in the relevant field with a passing percentage (50%)
Depending on the institute, you may need to pass entrance exams for admission.
Entrance Exams for Public Relations courses
- Under Graduate Aptitude Test (UGAT)
- Common Admission Test (CAT)
- Central Universities Common Entrance Test (CUCET)
You can take Public Relations online courses and PR certification courses to have an understanding of the discipline.
Important skills for online Public Relations courses
- Problem-solving skills
- Observational skills
- Attention to detail
- Patience and perseverance
- Research skills
- Interpersonal skills
- Time Management
Also Read: Popular providers offering Public Relations courses and certifications
- Udemy Public Relations Courses & Certifications
- Futurelearn Public Relations Courses & Certifications
- Edx Public Relations Courses & Certifications
- GetSmarter Public Relations Courses & Certifications
What will you learn in online Public Relations courses?
Depending on the online PR courses you will learn a plethora of things. From researching organisational behaviour to managing different teams and sensitising them about the importance of good relations among the clients as well as among them. At the end of your Public Relations training, you will learn to articulate the theory and write a good thesis.
UG Public Relations courses
- Corporate Public Relations and Communications
- Financial Relations
- Employee, Member and Community Relations
- Development and Fundraising
- Issues Management
- Media and Industry Relations
- Government Affairs
- Marketing Communications
- Special Events
- Public Affairs
- Theory of Practicing & Advertising
PG Diploma in Public Relations courses
- Political Economy of Public Communication
- The Marketing Environment
- Communication Theory and Public Relations Applications
- Strategy and Corporate Environment
- Electronic Public Relations
- Television and Radio
- The Theory and Practice of Public Relations
- Society and Representation
- Public Affairs & Lobbying
PG in Public Relations courses
- Introduction to Public Relations
- PR & Marketing Communication
- Applications of Public Relations
- Organisational Behaviour
- Ethics and Public Relations
- Management of Public Relations
- Information Resources Management
- Master's Thesis
Popular Public Relations Certification courses
The benefits of Public Relations certification courses are multifold. Online Public Relations courses with certificates cover international policies. These online PR certifications are offered by institutes from around the world. Public relations certifications courses are mostly short in duration, thus enabling you to finish them without much hassle. Also, Public Relations courses online cover the fundamentals, so it is a great course for professionals who do not hold degrees in Public relations.
Course | Offered by | Duration | Fee |
GEM via Futurelearn | 4 weeks | $39/- | |
University of Cape Town, Cape Town via GetSmarter | 10 weeks | Rs 67,983/- |
Career Opportunities after online Public Relations courses
Communications Specialist
You interpret your organisation’s business to the outside world in a positive way. You handle media releases, Q&A sessions with media, events organisations, press conferences, etc. You execute excellent communication strategies to ensure a strong digital presence. (news releases, blog posts, and more).
Average Base Salary p.a.: Rs 7,94,019/-
Public Relations Manager
You ensure that your company has a healthy image in the public eye. You boost awareness about your company through strategic campaigns. You train the internal staff and collaborate with different departments to make sure the content used for different campaigns is accurate.
Average Base Salary p.a.: Rs 5,10,402/-
You make sure that the staff in your organisation is doing well. You are there to address your designing reward program objectives for customer service.
Average Base Salary p.a.: Rs 6,13,958/-
Other careers
- Research Analyst
- Events Executive
- Guest Relations officer
- Director of External Affairs
- Media Relations Officer
- Public Relations Executive
- Public Relations Specialist
Salary Trends
The remuneration of public relations professionals may vary from organisation to organisation and location. It also varies depending on qualifications, skills, and experience. Mentioned below is the average base salary of a Public Relations Manager based on experience:
Experience in years | Average Base Salary p.a. |
< 1 | Rs 3,01,246/- |
1 - 4 | Rs 4,04,864/- |
5 - 9 | Rs 6,93,585/- |
10-19 | Rs 10,00,000/- |
** Source of Salary Details: Payscale
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Scope after Public Relations courses
With the right qualifications (education, expertise and experience) you are good to go. Both in India and abroad, there is a high demand in the field of public relations. You can get employment in any company which needs effective communication between them and the outside (clients and customers). This basically covers everything: Educational institutions, hospitals, government agencies, social welfare organisations, financial sectors, social media companies, software companies and others. This list is vast. Because all companies need a good image to show that they deserve their customer’s attention.
Hence take some of the best Public Relations courses to become the professional that everyone is after.
Top Recruiters
- Film companies (Sony, 20th Century Fox, and others)
- Automobiles (Tata, Hyundai, and more)
- Hospitals
- Financial sector
- Software companies (Oracle and Microsoft)
- Online Certification Courses
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- Online Degree and Diploma Courses
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You May Also Check the Top Certifications in Different Areas
FAQs
Q: Are there online Public Relations courses available?
A: Yes. You can enrol in top online Public Relations courses offered by institutes from all around the world. You can thus learn from the comfort of your home.
Q: Is PR a good career option?
A: Yes. the field of public relations is a perfect career choice for individuals who have good communication skills and an analytical mind. Working in public relations (PR) can be an exciting, rewarding career with great remuneration.
Q: Is it difficult to learn Public Relations?
A: If you are a people person, a great multitasker and a communicator who can convey information in the best way possible, then you can handle it. Take some online Public Relations courses to have a basic understanding. But nothing beats the experience which you will gain from work itself.
Q: What is the need for Public Relations courses?
A: Despite having great services and products, companies can take a downfall if they don’t have effective management. This management should not only be on the development of their services, but also on their relationship with the consumers. Consumers should be able to trust the company. Public relations ensure that the company has a positive image in the outside world.
Q: How much does it cost to study different Public Relations courses?
A: For UG Public Relations it can go up to 12 lakhs and for PG Public Relations it can cost around 6 lakhs. A diploma in Public Relations can cost you up to 3 lakhs. Many top institutes also offer free public relations certification courses.
Q: What qualifications do you need to be a PR?
A: For UG and PG Public Relations courses, you should have passed 10+2 and a bachelor's degree in any discipline, respectively. As there is no set entry route to become a public relations officer, it may be useful to do a relevant subject like a Foundation Certificate in Marketing or public relations courses online. You can also study higher level qualifications (an online MBA in public relations/ MA in Public Relations).
Q: Which are some of the best colleges in the country offering Public Relations courses?
A: Some of the top colleges offering Public relations courses are SRM Institute of Science and Technology, Chennai, Shree Guru Gobind Singh Tricentenary University, Gurgaon, Shiv Nadar University, Greater Noida, and University of Madras, Chennai.
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