2 Courses and Certifications

Coursera Web Content Management Courses & Certifications

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Content Strategy for Professionals: Expanding Your Content’s Reach

Content strategy is the planning, execution, governance, and ongoing management of the content lifecycle to support critical business activities. The content marketing strategy is essentially your brand's game plan for driving traffic, leads, engagement, sales, and other business results via content. For professionals, it is one of the most crucial aspects of your marketing strategy. Content Strategy for Professionals: Expanding Your Content’s Reach certification is taught by John Lavine, who is the Founder, Professor, and Director, of Media Management Center, professor candy lee and Randy Hlavac from Northwestern University & CEO of Marketing Synergy, Inc is created by Northwestern University which Coursera offers. 

Content Strategy for Professionals: Expanding Your Content’s Reach online course is a self-paced learning program that involves 5 hours of comprehensive lectures that aims to provide learners with a thorough overview of the topic in content strategy as well as content specialization. Content Strategy for Professionals: Expanding Your Content’s Reach online classes provide an understanding of the topics such as utilizing content trends, social networks, and digital media, as well as interactivity and gamification which includes interacting with diverse digital groups across all social media channels.

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3 Weeks
4,051
Skills Covered:
Social media skills Marketing skills Web application development skills Storytelling Knowledge of Data Visualization
Certificate

Content Strategy for Professionals: Managing Content

A digital content strategy is a plan that assists a company in creating and distributing digital content in order to reach new audiences, increase credibility, generate more leads, and fulfill its overall strategic marketing goals. This strategy links businesses with an expanding number of potential buyers who are using digital tools and searching online for quick fixes to their business difficulties. Content Strategy for Professionals: Managing Content online certification is created by Northwestern University, and is taught by Candy Lee - professor at Northwestern University, John Lavine founder, professor, and director, of the media management center, and Randy Hlavac who is CEO of Marketing Synergy, Inc which is made accessible through Coursera.

Content Strategy for Professionals: Managing Content online training is a short-term program that incorporates six hours of video learning resources, with flexible deadlines which are completely online.  The objective of this course is to equip candidates with a comprehensive insight into how to enhance their skills further. social and digital media, platforms and design, content, and IP management.

Content Strategy for Professionals: Managing Content online classes cover topics including the most effective strategies to employ social and mobile media, as well as the difficulties around insourcing and outsourcing content. Finally, you will gain an insider's perspective on how legal challenges linked with content strategy are addressed by multinational corporations of various sizes.

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3 Weeks
3,992
Skills Covered:
Social media skills Marketing skills Content Management skills

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