2 Courses and Certifications

Edx Marketing Analytics Courses & Certifications

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Marketing Analytics

The Marketing Analytics course of edX is an advanced level program under the business and management function focused on developing skills to identify the best of market opportunities for a product or service and support important marketing initiatives. It teaches candidates about the importance of analytics in marketing and returns on investment (ROI) that will maximize a business’ revenue.

This course is a part of the Business Analytics MicroMasters Program, which finds new techniques to quantitative prototype that help a business in statistical analysis, sales forecast, and data computation. It teaches how these features impact communication, customer relations, and market divisions.

Marketing Analytics teaches candidates about various problem-solving techniques and expansion tools to win the business a lifetime value and how the designing of a product/ service affects it. The prerequisites of this course include being an undergraduate in calculus, probability, and statistics and having basic knowledge about R or any other similar programming language.

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12 Weeks
Expert
Free
Skills Covered:
Marketing skills
Certificate

Professional Certificate in Marketing Analytics & Research Methodologies

Professional Certificate in Marketing Analytics & Research Methodologies is a carefully designed course that helps aspirants learn and predict how customers buy products and their response to marketing initiatives. The programme curriculum teaches learners the best practices to identify potential customer segmentation and focused targeting.

In the Professional Certificate in Marketing Analytics & Research Methodologies online course, you will learn how to use optimization tools and probabilistic models to model pricing sensitivity, customer demand forecasts, and lifetime value. This comprehensive programme will also cover important topics such as data collection methods, statistical computation, forecasting sales via ML, and the introduction to research. 

Professional Certificate in Marketing Analytics & Research Methodologies training makes you understand how to gauge factors while introducing and designing new products to the market. Upon completion, you will receive a prestigious, verified certificate, awarded under - edX Partner University: Columbia University + Amity Online. This will showcase potential recruiters, the industry skills and practices you’ve acquired, accelerating your career path tenfold.

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12 Weeks
Beginner
60,000

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