3 Courses and Certifications

Facebook Social Media Marketing Courses & Certifications

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Certificate

Introduction to Social Media Marketing

The Introduction to Social Media Marketing online training is designed to teach you the fundamental concepts of social media marketing. With the help of this course, you will study different aspects of social media marketing, its history, and the various social media channels. You will explore the scenario of digital marketing in detail.

During the Introduction to Social Media Marketing certification course, you will also learn how to determine your target audience, set success metrics and goals, and choose a channel that suits your needs. Moreover, you will be able to define your customer journey effectively. The course has plenty of readings, video lessons and quizzes for comprehensive learning.  

The Introduction to Social Media Marketing online course by Coursera will equip you with the necessary skills required to make your social media marketing measures more impactful. This programme is offered by Facebook and gives you the chance to earn a verified certificate upon completion.

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5 Weeks
Beginner
1,646
Skills Covered:
Digital marketing skills Social Media Marketing

Offered by

Certificate

Social Media Management

The Social Media Management online programme, developed and delivered by Facebook, is a beginner-level course with a self-paced schedule. This programme is a part of the Facebook Social Media Marketing Specialisation offered by Coursera. Completely online, this course delivers its content through video lectures and reading.

In this Social Media Management certification training, you will learn key content creation and management skills. This includes managing and moderating your posts, setting up a content calendar, analysing data for iteration and insights, and enhancing the effectiveness of your posts. At the end of the programme, you’ll get to apply your newly acquired skills to a content management project.

By the end of the Social Media Management training, you will be proficient in content development, social media marketing, content management, and marketing content development. It takes approximately eleven hours to complete this training course. Your course instructor will be Anke Audenaert, who is one of the top instructors of Coursera. 

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5 Weeks
Beginner
1,646
Skills Covered:
Social Media Marketing Content Management skills

Offered by

Certificate

Measure and Optimize Social Media Marketing Campaigns

The Measure and Optimize Social Media Marketing Campaigns online course, designed and delivered by Facebook, is a beginner-level study with a flexible learning schedule. The course is a part of Coursera’s Facebook Social Media Marketing Specialisation. This 100% online course provides you with key skills to optimise your social media marketing strategies.

In the Measure and Optimize Social Media Marketing Campaigns certification course, you will learn to interpret and evaluate your advertising campaigns’ results and assess advertising effectiveness through lift studies. 

Split testing for campaign optimisation is also covered in the curriculum. Since marketing has gone multi-channel, you learn to apply these metrics across several devices and platforms. Lastly, you will also learn to communicate the results to your team.

At the end of the Measure and Optimize Social Media Marketing Campaigns training, you will be proficient in digital marketing, digital analytics, and marketing optimisation. It will take you approximately eight hours to complete the course. Anke Audenaert, Co-founder and CEO of Aptly and a professor at UCLA will be your course instructor.

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4 Weeks
Beginner
1,646
Skills Covered:
Communication skills Digital marketing skills

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