Free Marketing Management Courses & Certifications

Integrated Marketing Communication Certification is developed with a blend of theoretical lectures and various examples which will provide insights into real-life scenarios. It is the process of unifying a brand’s messaging for making it the same across all media platforms that the brand does use for its target audience.

Integrated Marketing Communication Classes will help participants get familiarized with the integration of marketing communication modes and strategies for building brands.

All students enrolling for the course get an Integrated Marketing Communication Certification from the Indian Institute of Technology Roorkee (IIT Roorkee) under the Swayam Initiative by the Government of India. 

The course of Marketing Management, which is in association with the Indian Institute of Management, Bangalore, and is a part of the MicroMasters Programme is offered to the candidates by the platform of edX. This course aims to provide the students with in-depth information about how the marketing industry works. The candidates will be able to learn the fundamental concepts needed for pursuing a career in marketing, such as segmentation and positioning. 

The knowledge gained through this programme will help the candidates in analysing, tracking and reviewing resources of marketing and related activities. The candidates will make use of the various case studies and illustrations provided by applying them to real-world scenarios. 

This course is a total of 8 weeks, which can be easily completed by giving 2 to 3 hours of study on a weekly basis. This course is self-paced and hence leaves no scope for the candidates to worry about timings or the place from which they want to access the course contents. The programme provides two different enrolment tracks; paid and free. In the paid track, the learners will be given unlimited access and a certificate of completion whereas in the free audit track, they will have access only for a limited period of time. 

Managing Marketing in the Hospitality and Tourism Industry course is specially formulated for candidates who want to receive a professional certificate in the tourism and hospitality sector. During the Managing Marketing in the Hospitality and Tourism Industry training creative approaches, such as assignments and projects will be incorporated so that they are exposed to an advanced level of learning. Best practices and communication skills will be taught to the participants so that they learn more efficiently. The applicants will be learning to build customer loyalty and create a strong customer-client relationship.

The Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX will continue over a course of eight weeks during which the students will be provided with assignments to solve. The program also has the provision of upgrading Managing Marketing in the Hospitality and Tourism Industry training for accessing better learning facilities. The latest key principles that are related to marketing and the theories that are related to the hospitality domain are incorporated in the curriculum of the Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX.

EdX provides two different options for this online course; verified and audit. In the verified mode, the learners will get unlimited access to the course and a certificate of completion whereas in the free audit mode, they will have a limited duration of access. 

The Global Marketing Management certification course focuses on making enrolled students more aware about the dynamics and dimensions of the global market and how to manage it through different methodologies and implementation of theories. The course will begin with the global market central module occupying a significant and growing portion of the overall business of the planet.

Today, almost all businesses, big and small, are influenced by world events and competition because most export output and secure suppliers from foreign countries. The Global Marketing Management training will help the students to grab the understanding of why it is necessary to consider the success of most managers, regardless of the scale of the sector, from a global viewpoint, to approach their operational strategies.

In view of the above, this course provides a fresh, updated analysis of the global business environment and successfully combines a comprehensive global business review with an exhaustive discussion of what is happening in the global market. The Global Marketing Management certification will give expressive and immense structure of the benefits.  This is a core programme that is structured within the duration of eight weeks along with the compilation of the course with certification.

The Integrated Marketing Management online course will be providing the candidates with the details for providing them with a strong foundation in the field of the essentials of marketing management. The program covers all the necessary details that are involved in the fiercely competitive Indian market scenario. 

The Integrated Marketing Management certification syllabus covers the following details about - marketing function, relationship with other functions, marketing concept, buyer behavior, consumer, marketing environment, marketing planning, relevance, marketing organization, product policy, market segmentation, sales forecasting,  markets, distribution, management of sales force, advertising and promotion. 

Upon completing the eight-week program the students will be learning to market new products. They will be able to formulate the product life cycles.  The working mechanisms of pricing will also be covered in the online session on the Integrated Marketing Management by Swayam. The course will be helping the students to deal with the applications that are related to meta marketing strategies.

The Marketing Management-II elective course by Swayam takes around eight weeks to complete. It is the second part of the Marketing Management curriculum by Swayam. It is an undergraduate and postgraduate level programme falling under the category of Management Studies and Marketing. Professors Jayanta Chatterjee and Shashi Shekhar Mishra teach this course, which AICTE approved.

The Marketing Management-II online programme aims to introduce to the students the evolving marketing process in present times. Candidates will learn about the leading principles and practices which form the building blocks of marketing strategies. This course gets plenty of recognition and industry support from several Pharmaceutical, automotive, chemical, FMCG industries, and many engineering and service industries.

The Marketing Management-II training is 100% online except for the end-term evaluation examination. There are video lectures, reference material, graded tests, and assignments available to the candidates when they enroll in the course. Swayam does not charge any fee for enrolment in the programme.

The programme has been formulated to provide the candidates all the necessary information required to propagate strategies related to marketing domain, which in return would help the company and the institution to grow. The course will be covering the ways to develop products that would meet the demands of customers and help create demand and awareness for those items and products to encourage more sales.

The Certification Course on Marketing Management by edX over the course of seven weeks will be covering topics namely- creating marketing base, problem solving and marketing skills. The course lays great emphasis on the subject of “Business and Management”. Furthermore, the sessions will be conducted in English and will provide live classes and assignments. The course also has the provision of “upgradation” where the students can apply for securing a certificate. The techniques to target and identify customers and also comprehend their demands will be covered.

Swayam’s Quantitative Marketing Research course helps learners answer crucial questions related to marketing with the help of data. Marketing research is important for marketing managers, and this course allows candidates to study the design, interpretation, and implementation of quantitative market research projects.

Quantitative Marketing Research training has a comprehensive curriculum spread over six weeks, where the students are introduced to the idea of willingness-to-pay and value, and the use of auctions to estimate the same. The course discusses conjoint analysis, where the concept of value is a function of different attributes. 

Furthermore, the Quantitative Marketing Research online course covers cluster analysis which discusses market segmentation based on various value propositions desired by different customers. Learners will also get to discuss ethical issues pertaining to marketing research to go beyond technical aspects and enter real-life scenarios. Prithwiraj Mukherjee, from IIM B, who is an expert in marketing management and marketing research, is your training instructor. You will receive English video lectures for learning.

The Quantitative Marketing Research online course is an introductory level program that can be attended by all the users who think that this course will benefit them. The syllabus includes- the concept of value, auctions, marketing research process, and cluster analysis are covered in depth by the tutors from IIMBx in this Quantitative Marketing Research certification. Assignments and activities will make the students learn thoroughly.

The certificate which is given at the end of the Quantitative Marketing Research training consists of the logo of the Indian Institute of Management Bangalore and the signature of the instructor from the same institution. The edX provides a verified certificate to all the candidates who belong to the verified track. 

This certificate given is also shareable by the participants to their portfolio or resume. It can highlight your profiles on various platforms like LinkedIn. The participants will also receive concessions and discounts on the Quantitative Marketing Research certification fees by applying for coupons, scholarships, and financial assistance.

There are two pathways in which enrolling in this course of edX is possible. One is the verified track, and the other is the audit track. During the audit mode, the candidates shall have limited time access to the course, but access becomes unlimited during the verified track.