2 Courses and Certifications

GetSmarter Customer Relationship Management Courses & Certifications

Career Category
Specialization
Job Role
Skills

Pricing

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To
Customer Experience Innovation

Offered by

Medill School of Journalism, Media, Integrated Marketing Communications, Evanston via GetSmarter
Certificate

Customer Experience Innovation

According to a Gartner report, 75% of organizations can demonstrate that customer happiness enhances value proposition and promotes sales growth. Customer Experience Innovation online course is intended to broaden the awareness of what motivates customer engagements, allowing students to investigate why these connections are critical in today's corporate environment and explain how they may be changed through evolutionary success.

In the 6 weeks course, students will get the chance to apply the 5C’s methodology of Northwestern Medill (Context, Content, Calibration, Collaboration and Conversion) under the supervision of professional instructors. The Customer Experience Innovation training assists candidates in developing meaningful and tailored interactions at each stage of the customer experience.

The Customer Experience Innovation syllabus delves into marketing technology (MarTech) and explains how to use it in conjunction with analytics to acquire, keep, and develop customer relationships more effectively and efficiently. After completing this course, applicants will be able to connect a MarTech approach with their organization's strategic management and produce quantifiable business growth using a toolset of customer experience (CX).

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6 Weeks
1,74,528
Skills Covered:
Customer service Risk Management
Certificate

Pricing: Using Data to Improve Pricing Performance

An excellent pricing plan gives the company a significant competitive edge. Learning how to execute a successful pricing plan is vital in a constantly linked corporate world where everyone wants a market share. The Pricing: Using Data to Improve Pricing Performance online course provides applicants with the knowledge and abilities needed to value new or current goods or services properly and effectively, with an emphasis on giving monetary advantages to the consumer.

According to an Accenture survey, 61% of customers feel that using sophisticated analytics might result in lower pricing. The Pricing: Using Data to Improve Pricing Performance training teaches how to use a data-driven research methodology, including survey methods, regression analysis, and conjoint analysis.

The Pricing: Using Data to Improve Pricing Performance syllabus identifies the limits of historical price data and develops strategies and standards to enable candidates to conduct a successful pricing plan for a variety of goods and sectors, allowing them to make a demonstrable influence on their business.

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6 Weeks
2,75,740
Skills Covered:
Marketing skills Sales skills Knowledge of Product Management

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