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GetSmarter Search Engine Optimization Courses & Certifications

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Search Engine Optimisation

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Search Engine Optimisation(SEO)

Digital technology is emerging day by day, there is a need for a better optimization strategy to receive organic traffic. The Search Engine Optimisation (SEO) online course by the University of Cape Town teaches to optimize the webpage to remain competitive and rank better on the search engines which will help in generating more impressions and traffic. The course covers advanced strategy and analytics to implement SEO on a webpage.

The Search Engine Optimisation(SEO) training teaches practical skills and tools to implement SEO strategies and tactics for providing digital marketing advantage to a business and making the merchandise visible on the search engine which helps in generating more revenue for the business. The course teaches about site architecture HTML and technical factors of SEO.

The Search Engine Optimisation(SEO) syllabus includes various SEO trends and updates. The syllabus covers using advanced SEO tools and Google analytics for setting SEO goals. The course includes paid ranking strategies, advertising, and using AdWords. The course focuses on the requirement of SEO in this digital era. The use of HTML, Google Analytics, SEO is collectively a part of Digital Media course. 

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10 Weeks
62,167
Skills Covered:
Marketing skills SEO skills Knowledge of Google analytics

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