Online Marketing Courses & Certifications

With the increasing proliferation of online marketing and advertising, online marketing courses have become sought-after courses for marketing aspirants and professionals. These provide learners with the opportunity to learn how to effectively create, manage, and optimise online marketing campaigns for maximum success. 

With the best marketing courses online, they will also gain the skills, systems, and strategies essential to engage the audience of a business to transmit its message, product, and services using digital platforms. In addition to online marketing courses with certificates, many online learning platforms and institutes worldwide also offer free online marketing courses with certificates. 

What is Marketing? 

The term marketing refers to the process of creating brand value through advertisements and promotions of products and services to customers, clients, partners, and society at large. Online marketing helps build brand awareness among target audiences, improving sales, boosting revenue, and increasing brand recognition and reputation. 

It is not only a rapidly growing industry but also a sought-after career option among students.

Who Can Pursue Online Marketing Courses?

If you want to learn marketing techniques and practices to build a career in this field. Again, if you have a unique set of skills like communication, interpersonal skills, public speaking, and relationship building then online marketing courses are for you. If you are a professional working in sales strategy, advertisement, media planning, and public relations then you can try a hand at these courses.

Eligibility Criteria for Marketing Courses

To be eligible for online Marketing courses and online Marketing certifications in India, aspiring students must meet certain eligibility criteria. The eligibility criteria for online marketing courses can vary based on the course level (UG, PG, Diploma, and Certification) and institution. The online marketing course eligibility criteria are as follows:

• Completion of 10+2 in any stream with a minimum aggregate of 50% marks from a recognised board for undergraduate courses in marketing.
• A bachelor's degree (BBA/B.Com or equivalent) from a recognised university for postgraduate marketing courses.
• Some universities may require candidates to qualify for an entrance exam conducted at the central, state, and institute levels for admission to marketing courses. Some popular entrance exams include SET, AIMA UGAT, BHU UET, CAT, XAT, and more.

Skills Required for Online Marketing Courses

Students are required to possess a unique set of skills for pursuing these kinds of courses. Some of the popular skills mentioned below can help with doing marketing job diligently are the following:

• Business Ethics
• Excellent Communication
• Brand Awareness
• Problem-Solving
• Interpersonal Skills
• Analytical Mindset
• Adaptability
• Research

What Will You Learn in Marketing Courses?

Online marketing courses cover a wide range of subjects and topics, equipping students with invaluable skills for success in modern business. The course helps students develop skills related to digital marketing tools and techniques, strategies, and best practices. 

Below, we have mentioned some of the subjects taught in an online marketing certification course.

Digital Marketing: With digital marketing, students will learn various marketing tools and practices that they can use for branding and promotion of a business product. The subject will also explore different marketing channels that can help businesses to reach their audience. 

Search Engine Optimization: The subject discusses about the fundamentals of SEO, how search engine works, and the role of keywords. With search engine optimization, students will also learn on-page optimization, off-page optimization, SEO content creation, and SEO best practices and algorithm updates.

Social Media Marketing: This is a specialised subject that teaches the marketing fundamentals of social media, and its role in the digital marketing landscape. With social media marketing, students learn to create a comprehensive social media strategy and identify and collaborate with influencers for their brand engagement.

Other subjects in an online marketing certification course include content marketing, marketing analytics, search engine marketing, email marketing, digital analytics, e-commerce, and conversion optimization.

Popular Marketing Certification Courses

By pursuing online marketing courses with certificates, students will be familiar with marketing basics, best practices, and tools and techniques that help them get placed in top companies. Online digital marketing courses or marketing certification courses online are career-oriented online courses and can be pursued anytime from anywhere. 

These certification courses in marketing also offer specialisations in diverse fields such as digital marketing, finance, sales and marketing, market research, and data analytics. Furthermore, you can find various free online marketing courses with certificates from top online learning providers such as Coursera, Udemy, and edX, and institutions worldwide.

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Career Options after Marketing Courses

Several lucrative career prospects are available after the best online marketing courses. You can go into the fields of advertising, sales, public relations, media planning, social media marketing, email marketing, and brand management. You can also work in content marketing and copywriting, growth marketing, event marketing, retail, e-commerce, and corporate organisations. 

After marketing courses online, you can even become an entrepreneur and start your own business.Below are some of the job roles you can explore after marketing online courses:

Content Marketing Specialist: Content Marketing Specialists are responsible for providing support to businesses with robust content. They are in charge of creating, editing, and developing material for digital marketing. Writing skills, analytical mindset, and SEO ability are certain skill sets required for a Content Marketing Specialist.

Brand Manager: Brand Managers monitor market trends and supervise advertising and marketing activities to deliver the intended message of a particular product or a service to the target audience. Brand Managers are required to possess certain skills like brand awareness, relationship building, budget management, and more.

Social Media Manager: Social Media Managers play a critical role in building or improving a brand’s or a company’s website traffic using social media networks. They also create brand awareness and implement marketing and brand strategy. Social Media Managers further support and drive promotional activities.

Public Relations Specialist: Public Relations Specialists support building the trust of the public in a certain brand. They directly function in liaison with media outlets. They work in different sectors and require a unique set of skills such as communication, organisation, patience, management, and more.

Market Research Analyst: Market Research Analysts are professionals who research the current market trends. They make insights that are easily visually appealing, digestible, and actionable for clients. Critical thinking, problem-solving, research, and industry knowledge are certain required skill sets for a Market Research Analyst.

Marketing Salary Trends

With different marketing jobs, the pay scale of marketing professionals varies at large. The remuneration also varies depending on qualifications, industry, skills, and experience. Factors like employers and job locations might also create salary differences. 

According to PayScale, the average salary of a Marketing Manager in India is Rs. 680,577 per annum. Mentioned below is the salary of different marketing job roles in India that is based on job roles after courses for marketing professionals

 *Source: Glassdoor and PayScale

Scope of Marketing

In a business, marketing is a crucial aspect of its growth. It helps business professionals to analyse and target audiences, improves sales, boosts revenue, builds reputation, and creates strong relationships between the company and customers, clients, and partners. 

After completing online marketing courses for beginners and professionals or free online marketing courses, you will find numerous career opportunities in both private and public organisations. You can become a project manager, marketing manager, sales manager, industry analyst, or SEO Analyst; the possibilities are endless if you have done courses in marketing.

Top Recruiters

Both global and Indian recruiters are always on the lookout for hiring marketing graduates. If you are looking to start a career in marketing then these are some of the most sought-after companies that offer job opportunities to those who have attended marketing classes.

• Hindustan Unilever
• Amazon
• Nestle
• Tata Motors
• LIC
• Apple
• PepsiCo
• Volkswagen

FAQs

Q: Where can I learn marketing skills for free?

A: Platforms like Great Learning, UpGrad, edX, and Udemy offer the best marketing courses and certifications from top universities worldwide.

Q: How can I learn marketing online free?

A: Yes, you can pursue free online marketing courses by signing up on platforms like Coursera, edX, LinkedIn Learning, and Hubspot.

Q: Can I study marketing online?

A: You can enroll in online marketing courses with certificates that will teach you about marketing basics, principles of marketing, and processes of the implementation of marketing activities, plans, strategies, and methods to boost an organization’s revenue. It is worth pursuing because online marketing courses are often more than worth the money for the number of benefits included.

Q: Is an online Marketing course worth it?

A: Online marketing courses are worth pursuing as they help you equip the latest marketing tools and techniques used by companies in the marketing industry. These online courses open up numerous career options to accomplish success in the industry.

Q: How hard is online marketing?

A: Learning online marketing classes can be difficult. However, if you have some basic skills and an interest in exploring new things in the industry, you can easily learn online marketing. You will need to possess an understanding of the latest developments in the realm of marketing.

Q: What are the basic marketing skills required to pursue the best marketing certification courses?

A: To pursue courses for sales and marketing online or offline, you must possess a unique set of skills such as communication skills, public speaking, interpersonal skills, brand awareness, and adaptability.

Q: Which are the best colleges for marketing courses in India?

A: Apart from IIMs, many colleges/universities in India offer the best marketing courses. They include the International School of Management Excellence, Bangalore; ICFAI University, Dehradun; NMIMS University; Jain University; and others.