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Executive Development Programme in Managing Products and Branding

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Executive Development Programme in Managing Products and Branding

The Executive Development Programme in Managing Products and Branding course by the Indian Institute of Management Kashipur is a 5 months certification programme that focuses on the recent development and advancement in the field of marketing which helps a business in making brand-oriented decisions at the organization for scaling up the business. The course offers knowledge of Research methods and scientific techniques to develop and test new products along with business and financial analysis.

The Executive Development Programme in Managing Products and Branding certification course explores product life cycle management with criticism and managerial implications discussing theory and application of the product life cycle management. The course includes performance management of the brand with establishing brand equity measurement, Brand Accountability and concluding brand audits.

The Executive Development Programme in Managing Products and Branding syllabus nourishes Entrepreneurs in developing ideas for growing their business and managing startups while focusing on brand and product development according to the demand of this digital era.

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5 Months
60,000
Skills Covered:
Knowledge of Product Management Brand Management Marketing skills Problem Solving Ability Sales skills

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