Online Brand Management Courses & Certifications

The world is heading towards the path of a developed and technologically advanced society. We are experiencing a change in every domain and are accepting this change wholeheartedly. There is a constant change in consumer behavior and consumer insights and it must be studied for effective brand marketing and advertising. The Post Graduate Programs Brand Marketing and Advertising course is for all the learners who are keen to learn tactics and strategies for studying consumer insights and developing creative advertisements for the companies. 

The Post Graduate Programs Brand Marketing and Advertising training is delivered by the experts of Northpoint Centre of Learning. This is an 11 months course that aims to make a candidate a marketing professional. The learners will be exposed to various internships in-company and fieldwork. This course is a blend of theoretical and practical training which ensures the overall development of the learner. Candidates who shall complete the course with 60% of aggregate marks and 90% attendance shall be eligible for Post Graduate Programs Brand Marketing and Advertising certification by the Northpoint Centre of Learning. 

The Advanced Program in Digital Branding & Advertising explores fundamentals of branding and its process and characteristics, the course encourages students to learn about building a brand identity with branding elements which include brand name, slogan, colours & logo which helps a brand to stand out from other products and services and easily identifiable as a particular company.

The Advanced Program in Digital Branding & Advertising syllabus covers the fundamentals of advertising to create an effective advertising strategy to make an advertising campaign successful. The course focuses on online which includes social media, display advertising, and search engine advertising as well as offline advertisement which includes television, radio, print, and outdoor advertising.

The Advanced Program in Digital Branding & Advertising Training equips candidates with the skill of rebranding an established brand to make a new image and identity of the brand in the minds of the customer, market, and stakeholders. The course focuses on international branding strategies to grow a brand in developed markets and measuring advertising and branding efforts with various techniques and methodologies.

The Advanced Certificate In Managing Brands And Marketing Communication course was developed to help students or participants target the right customers, set the right price, and campaign for the business. The certification also comes with sessions dedicated to digital marketing that is essential for today's competitive world. 

The course aims to work on similar lines enabling the participants to go out to the world and stamp a name for themselves. After all, marketing and communication are two critical sources for any organisation to function smoothly. 

Some of the features of the programme include:

• You can learn from the best faculty at MICA. 
• Some of the most seasoned professors give lectures in MICA.
• You get the alumni status once you complete the course. 
• You learn integrated marketing communication, which is the most popular concept. 
• You begin to learn the various strategies for managing brands. 
• You are able to learn pedagogy where real examples are taken to help you understand the field in a better manner. 

In this course, the students will learn many concepts of branding, marketing, and advertising which will help them to measure, build, and run their brand. 

The course duration is 12 weeks which means that students will be able to gain complete knowledge about brand management in a short span. It also provides flexible learning such that students will study at their own comfortable pace without any rush. This course also offers a verified certificate by edx. 

This course is also associated with the CurtinX MicroMasters Credential in Marketing in a Digital World which is specially designed by professionals. It teaches many critical and management skills that will help students to survive and become successful in this field. 

It is an instructor-led course which means that students will have a great learning experience. The lectures are also provided with English video transcripts which makes it much simpler for students to follow and understand the concepts. This course is highly beneficial for those people who are into brand management.

With the Luxury management course that is provided by edX, the candidates applying will be learning about new strategies and skills that will be necessary for candidates to apply for managerial positions in the industry of hotels and tourism in regard to luxurious brands and services. Analyzing the essence of these brands and coming up with new and innovative ideas to better their positions in the market is the basis of this course. The candidates will learn about the procedure to create luxury brands and different ways to communicate to the audience about their value. 

The pedagogy will include field visits, textbooks, and selected journals. The Hong Kong Polytechnic University, the institute that provides Luxury management certification also shares its logo on the certificate provided for more employment chances. 

Candidates will be able to learn all this and more within a dedicated period of 8 weeks. Luxury management training is of intermediate level and the languages provided are English and Chinese. This instructor-paced course can be taken by learners either in a verified track or a free audit track. In the audit track, the students can access the programme for a limited period of time. 

According to Ignite Branding, Successful Brand marketing strategies are invaluable to a company's sustainability since they have a significant influence on its long-term development and profitability. Professionals pursuing the career path of brand marketing are responsible for their brand's perception in the consumer’s mind. The Brand Management online course is an eight-week program offered by UCT. The course teaches about various marketing strategies used by businesses to generate positive feelings about their products and services in the market.

The Brand Management Training enables the candidate to learn from some of South Africa's biggest brands, brightest minds and provides the tactics needed to advance a brand management career in a world dominated by social and digital media. The Brand Management syllabus focuses on managing a brand's image and meaningfully distinguishing it in an environment riddled with options. The course teaches how to create a successful brand marketing campaign to boost a brand or organisation's sentiments and have a direct impact on its revenue and overall profit.

Product and brand strategy are significant to develop brand awareness and identity that trigger products apart from the countless others present in the market solely based on a specific brand name. Imperial Brand and Product Strategy brought to Imperial College Business School aims to enable serious impactful learning through video lectures and online teaching sessions with interactive activities and assignments. This 7-week programme will provide you with a comprehensive overview of brand and product strategy, on serious topics from experienced faculty.

Emeritus will start off with orientation, where the candidate will be introduced to the subject, objectives & necessities. Then Emeritus will advance to the next level each week and cover topics such as  Product and Brand Promotions, Managing Brand Positioning, Product and Brand Leveraging Strategies, Product Modification: A/B Testing, Product and Brand Portfolio Architecture Design, and Business Identity & Product Sentiment Analysis. Any individual working in brand and marketing management, product management, and related consulting sectors, can take up this programme. Upon successful completion of the programme, candidates will be given a verified Digital Certificate by Imperial College Business School Executive Education that will be useful in different job sectors.

Emeritus’s Strategies That Build Winning Brands course helps you stay at the top of the race by creating effective marketing plans. You will learn how to build a purpose and character for your brand. This course provides a highly interactive online experience with ‘Try-it’ activities in each module to make you apply your branding concepts right away. 

In the Strategies That Build Winning Brands Certification Course, you will understand how your brand can come to life and position itself. Learners are taught to use different approaches to examine the health of a brand. The curriculum discusses brand strategies and uses financial risk assessment to fight off competitive attacks. 

Furthermore, Strategies That Build Winning Brands training is aimed at executives and managers who wish to contribute to a company's growth initiatives. You will study the critical role that brands play in driving long-term and profitable growth. This program also provides a verified digital certificate to learners upon successful completion. 

The certification course on “Brand Management'' by edX is primarily structured to provide aspiring students with a strong foundation and depth of understanding of the methods involved in the area of brand management. The session in vivid detail will help the students to learn and study more about the subject of “business and management”.

Brand Management by edX will be partnered by IIMBx. During the session, participants will be learning at their own pace. They will be provided with the basics of brand equity and brand communication. Aspirants will be guided by industry experts. The course will also guide students to learn about the principles of - “brand image” and “brand personality”. The Brand Management certification course level is purposely structured as “introductory” so that students learn in more dynamic and detailed structures. The 5-week course will provide participants with various examples from markets so that students learn more.

The candidates can join the online programme either in the paid track or the free audit track. The paid track provides unlimited access to the course and a certificate of completion while the free audit track gives access to the programme only for a limited duration. 

Branding and Customer Experience are two such concepts that have been part of every organization that is either producing or providing services to the customers. These are the foundational concepts that must be considered and worked upon constantly for better results. Branding is the unique name and symbol of an organization that separates it from the rest of the competitors or companies. While customer experience is the process of surveying, interacting, and enhancing customer interaction with the organization. Though these two processes have different functionaries, the course of  Branding and Customer Experience shall interlink the two processes and will help the candidate broaden their knowledge and skills. 

Branding and Customer Experience training is delivered by the IE Business School on the online learning platform Coursera. They will be trained through videos, reading material, quizzes, and a capstone project. This is a 5-week course with flexible deadlines and the classes for the same will be completed within the time frame of 11 hours. The candidates opting for the certification mode will get Branding and Customer Experience certification by IE Business School and Coursera at the end of the course. 

Also, Read

• Advanced Management Certification in Transformational Customer Experience Management
• Executive Development Programme in Managing Products and Branding

The Agricultural Input Marketing (Online) course is designed to equip participants with the necessary skills and knowledge to succeed in the marketing of agricultural inputs. In today's increasingly challenging and competitive market, understanding the dynamics and intricacies of agricultural input marketing is crucial. This Agricultural Input Marketing (Online) certification by IIM Ahmedabad aims to provide a solid foundation of professional marketing skills and insights specific to the agricultural industry.

Throughout the Agricultural Input Marketing (Online) certification course, participants will gain a comprehensive understanding of the market environment, consumer behaviour, and segmentation strategies. They will delve into concepts such as product positioning, pricing management, distribution, logistics, and promotion strategies tailored to agricultural inputs. The curriculum taught by experts at IIMA also covers crucial aspects like brand management, finance, market research methods, and policy considerations.

Also, read

• Marketing Certification Courses
• Sales And Marketing Communication Certification Courses

The Marketing Luxury: Understanding the Complexities of a New World of Business (Online) course by IIM Ahmedabad explores the luxury industry from a marketing angle. You will see why most traditional marketing rules do not apply to the marketing of luxury products and services. 

Generally, the luxury industry is unaffected by recessions. As the world keeps getting wealthier, a larger chunk of this wealth gets spent on the pursuit of luxury. But the word luxury itself may have different meanings and definitions for people from different backgrounds, groups, communities, etc. 

That is why the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) program begins by explaining the concept of luxury.

Then, the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) certification course takes candidates through the different stages of luxury marketing, from industry overview, pricing strategies, and brand building to licensing and distribution of a luxury brand.

Prepared, and presented by the Institute of Metropolitan School of Business and Management UK, the Professional Certificate in International Branding Strategies in India is a professional course. This MSBM course is an online advanced level programme that ensures that the students get to learn about the brand strategies of the international market. All the course needs is a proper computer with a strong connection to the network.

The Professional Certificate in International Branding Strategies in India training will provide the students with a holistic understanding of the cultural and legal perspectives in international branding so that it can be managed across different global borders of the countries. The learner shall be filled in with information on the nature of the export operations, sensitivities of local culture, and more. This will enable the learner to come up with ideas on international packaging strategies, and branding strategies.

The Strategic Positioning in the Age of Amazon and iPhones online course is based on the different methodologies that can be used for better marketing performance. This course will provide an in-depth study of how technology and business organisations are working together and how technological innovations are creating new business pathways. The rise of smartphones and social media has a direct impact on the business scenario. Its influence on customers and how businesses are turning into business-centric will be discussed in detail. 

This programme will be conducted online. The participants will be expected to attend the weekly 3 hours of online lectures without fail. The case studies offered in this programme can be resonated with the present business scenario. The programme will aim towards acknowledging the global change, understanding it and then positioning the brands for success.

The Strategic Positioning in the Age of Amazon and iPhones by the Indian Institute of Management Kozhikode is a short duration online course suitable and flexible to individuals from all walks of life. The course certification is accredited by AMBA, AACSB and EFMD. The certification from the top B-schools of India will help in future career growth as well as in building professional networks.

The certified Brand Manager course is being offered by Vskills to enable the learners to strengthen their base in brand management. Vskills is a certification body working towards increasing the employability and skill development of students/professionals. Through this certification, they can prove and showcase their skill set in specific domains. This course will help the participants to develop their skills in brand management, digital management, brand marketing, developing consumer and customer insight-driven brand marketing strategies.

It is ideal for candidates who have completed their graduations and those who wish to make their career in management. They will understand the fundamentals of brand building and brand management process. 

They will be trained in brand planning, increasing its potential, branding through social media brand positioning, evaluation, protecting the brand, dealing with the legal challenges of brand management and other essential functions of brand development. They will be able to come up with an effective brand strategy for inviting new opportunities and strengthening brand success.