Content in the form of writing, audio and video formats is an indispensable part of this world where everything is digitalised. A well-composed and engaging content is the cornerstone of any digital campaign. It helps organisations to connect with audiences, inform them about their services and persuade them to purchase their services.
Content writing is a skill-based profession, and a candidate who holds this profession is called a content writer. As this profession does not require any specialised degree, getting a bachelor’s in Journalism, Mass Communication, and English Literature can be advantageous.
Apart from this, there are many online content writing courses and free content writing courses available on online learning platforms that make you specialise in this field and help you get better career options.
What is Content Writing?
As a skill-based profession, content writing is defined as the process of researching, planning, writing, editing and proofreading content on the web, specifically for digital marketing purposes.
Also, it involves writing articles, insights, blog posts, newsletters and scripts for videos and podcasts. It includes different types of content writing professions such as web content writing, creative writing, blogging, scriptwriting, business writing, feature writing, copywriting, and more.
Who Can Learn Content Writing?
Anyone who has creativity, grammatical understanding and good writing skills can pursue content writing courses and become a content writer. A candidate can get into this field and get the beginning level work right after class 12 from any stream.
Having a set of skills like creativity, better writing and communication skills, and storytelling will help in pursuing a career in content writing. If you are always chosen by those around you to proofread, write something and the like, you can take content writing online courses.
Eligibility Criteria
The eligible criteria of the content writing training will vary from course to course based on the level of the programme, the college offering it and the like. Here, the eligibility criteria for the writer courses are listed in detail.
- While specific content writing UG courses are not available, degrees such as BA Journalism/ BMC/ BJMC/ BA English Literature are equally popular degree choices for content writers.
- Candidates are required to have 10+2 with 50% marks from a recognised board to pursue these courses. As such there is no specific content writing qualification required.
- Admissions to these courses are done through institution-based entrance exams and merit lists.
- For PG degree or diploma courses in content writing, a candidate should have completed his/her bachelor’s in any discipline from a recognised college/ university.
Skills Required for Content Writing Courses
Content writing requires constant upskilling and updations to be always in the field. Likewise, there are some essential skills that candidates who learn the content writing course online must have. Here are some of them:
- Storytelling
- Creative vision
- Adaptability
- Novelty
- Communication
- Editing
What Will You Learn in Content Writing Courses?
The content writing syllabus is designed in such a manner that you will learn about different styles of writing such as creative, technical, business, academic, and more.
You will learn about elements and techniques of various types of writing, including fictional writing, poetry writing, scriptwriting, business writing and more. Taking degrees or certification courses for content writing will equip you with hands-on skills essential for writing any type of content. You will also be able to conduct and synthesize research.
Here are some of the topics covered by the content writing online courses:
- Content Strategy
- Content Marketing
- Social Media Writing
- SEO Writing
- Editing Process
- Headline Writing
Popular Content Writing Courses
Interested candidates can find various content writing certification courses online and offline. The content writing course fee and duration depend on the course curricula and providers of courses. Degree programmes can take 2-3 years, while certification courses take from a few weeks to months.
Have a look at the list of best content writing courses offered by top providers :
- Udemy Content Writing Courses & Certifications
- Vskills Content Writing Courses & Certifications
- Edx Content Writing Courses & Certifications
- Swayam Content Writing Courses & Certifications
- Henry Harvin Content Writing Courses & Certifications
Career Options in Content Writing
With digitisation reaching new heights, content writing is emerging as an exciting career option. Every company these days is making an online presence to reach out to a large number of audiences. To market their products and services, companies need content writers.
The content writing professionals put the companies' thoughts, ideas, work, and products to the world. With that being said, content writers act as a bridge between companies and audiences.
After completing content writing courses online or on-campus, candidates can find employment opportunities in educational institutes, media and publishing houses, PR and advertising agencies, marketing firms, professional services consultancies, and more.
Some of the popular job roles in content writing:
- Blogger
- News writer
- Copywriter
- Editor
- Scriptwriter
- Magazine Writer
Content Writing Salary Trends
In every industry, content writing professionals are in high demand. The remunerations of content writers are based on the skills and experiences they hold. As per PayScale, a content writer in India can earn an average salary of Rs. 285,460/ year. The salary also varies depending on the employer and location.
Salary based on experience
Years of Experience | Average Salary |
Less than 1 year | Rs. 214,386 |
1-4 years | Rs. 292,022 |
5-9 year | Rs. 414,149 |
10-19 year | Rs. 549,264 |
*Source: Payscale
Scope of Content Writing
As a flourishing industry, the scope of content writing is broad and tremendous. Content writing has become a good career option for beginners as well as professionals. It pays a good salary just like other mainstream jobs like sales and marketing, human resources, and more. As a career, content writing offers vast opportunities to a candidate.
There is a huge demand for content writers in industries including media, public relations, information technology, digital marketing, e-commerce, and more. So, pursuing online content writing courses or a degree in English literature or journalism and mass communication will be advantageous to land a job in IT and non-IT firms.
Top Recruiters for Content Writing Professionals
Almost all business enterprises need content writers to strategise, write and publish content on their products and services. Many companies including MNCs hire content writers. Here are some of the companies that recruit content writing professionals:
- Publicis Sapient
- Amazon
- Spiceblue
- HubSpot
- Hotstar
- Cantilever Labs
- Uprite
FAQs
Q: How do I do content writing courses online?
A: Many institutes offer online content writing courses via online course service providers like Coursera, EDX, and Simplilearn.
Q: Is content writing a rewarding career?
A: As every company, small and large, is making an online presence, the demand for content writers is increasing significantly. So, yes, content writing is a rewarding career option.
Q: How do I get started in content writing?
A: To become a content writer, you need to pursue content writing courses online or offline. You can also prefer a bachelor’s degree in journalism and mass communication right after your class 12th to pursue a career in this field.
Q: What does a content writer do?
A: A content writer is responsible for writing quality and fact-based content. He/she creates content marketing campaigns to drive leads and use SEO practices to generate traffic to a website.
Q: Can I start a career as a content writer without a degree?
A: There is no specialised degree required to become a content writer. You only need to possess quality writing skills, editing and proofreading abilities. However, many companies prefer candidates who have a degree in Literature, Journalism and Mass Communication or pursued a content writing certification course.
Q: What is the cost of online content writing courses?
A: The fees of online content writing courses depend on course types and providers. For content writing certification courses, the fees can vary based on credits or curricula.
Q: Where can I get a job after content writing courses?
A: There are enormous opportunities after content writing courses in diverse industries. These include media, PR, e-commerce, real estate, digital marketing, IT and more.