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For any successful businesses, who do you think is behind them? Who builds a trusted relationship between a business and a customer? Sales professionals are individuals who are responsible for meeting the sales targets of a company. These professionals build trust and loyalty to garner more customers and turn them into loyal consumers. If you are willing to take a stride in sales, you should require a comprehensive skill set in this field. Earning a sales degree or sales certification opens plenty of career opportunities in multiple industries. Sales courses will enhance your overall competence by providing inclusive knowledge in sales.
There are many sales courses in India offered at UG, PG and diploma levels. Also, there are numerous sales certification courses online that you can access for free or at a few cost. Completing sales courses online will pave the way for new opportunities in various industries. You can build a career as a Sales Manager, Sales Executive, Account Executive, Account Manager, Regional Sales Manager, Sales Engineer, Director of Sales, and many more.
What is Sales?
The term sales are referred to the activity of selling goods and services for money. Sales play a pivotal role in building loyalty and trust between a customer and a business. If an organisation operates without the sale of products or services, it becomes a charitable organisation. Sales help in driving significant business growth, from lead generation to customer retention.
Also Read: Free Sales Courses & Certifications
Who Can Pursue Sales Courses?
- Any individual who wants to make a career in the sales industry.
- Students from any background who have skills in selling products or services.
- Professionals working in the sales and marketing field.
Eligibility Criteria for Sales Courses
- For undergraduate sales courses such as B.Com/ BBA in sales and marketing, candidates are required to complete 10+2 in any discipline with at least 50% marks from a recognised board.
- For postgraduate sales courses such as M.Com/ MBA in sales and marketing, aspirants must have passed a bachelor’s degree in sales and marketing or any relevant discipline from a recognised university.
- For admissions to sales courses, many institutes conduct entrance exams. Some of the popular exams include DUET, CUET, AMUEE, JMIEE, AU PGAT, PESSAT, ANUPGCET, CAT, MAT, and XAT.
Skills Required for Sales Courses
- Good communication skills
- Interpersonal skills
- Attention to detail
- Planning and management
- Presentation
- Leadership
Also Read: Popular providers offering Sales courses and certifications
What Will You Learn in Sales Courses?
By enrolling in sales courses and sales certification courses in India, you will get a comprehensive understanding of the sales industry. The courses will teach you about:
- Fundamentals of sales management
- Business management
- Organisational behaviour and financial accounting
- Statistical analysis
- Retail management
- E-Commerce
- Commercial bank management and more.
Popular Sales Certification Courses
As short-duration online courses, sales certification courses are designed to impart detailed knowledge and understanding of organisational behaviour, operations and management. These courses for sales professionals are curated by industry experts and offered by top institutions worldwide. You can gain a unique blend of theoretical and practical knowledge during these online sales courses in India.
Here’s a look at some of the best sales certification courses:
Course Name | Offered by | Duration | Fees |
Institute of Finance, Banking and Insurance via NIIT | 104 Hours | Rs 7,500 | |
BK School of Business Management, Gujarat University, Ahmedabad via Swayam | 8 Weeks | Free | |
IIT Kanpur via Swayam | 4 Weeks | Free | |
18 Hours | Rs 39,500 | ||
4 Weeks | Rs 75,000 | ||
Salesforce, SV Academy via Coursera | 5 Weeks | Free | |
Certificate Program in Insurance Sales and Service Management | Times Pro via Times Pro | 3 Months | Rs 60,000 |
Conversational Selling Playbook for Sales Development Representative | Salesforce, SV Academy via Coursera | 5 Weeks | Free |
Salesforce, SV Academy via Coursera | 4 Weeks | Free | |
Institute of Finance, Banking and Insurance via NIIT | 320 Hours | Rs 78,000 |
Career Options in Sales
There are many job opportunities available to you in diverse industries after completing the best courses for sales professionals in India. As a sales professional, you can work in the sales department of various companies. These include market research firms, export firms, retail businesses, advertising agencies, IT companies, finance and insurance, hospitality, international trade firms, consultancies, and government commercial enterprises. Manufacturing, scientific, and consumer goods companies also hire sales professionals.
Below are some of the lucrative job roles you can explore after sales courses:
- Sales Manager
- Market Research Analyst
- Fundraising Manager
- Public Relations Specialist
- Customer Service Manager
- Marketing Manager
Sales Salary Trends
As every industry requires a salesperson for their business growth, professionals in this field are well compensated. The remunerations for sales professionals may vary from organisation to organisation and location. As per PayScale, the average salary of a Sales Manager in India is Rs 511,099 p.a. The pay may also vary depending on employment types, level of qualifications, skills, and experience.
Salary based on job profiles:
Job Roles | Average Base Pay (annually) |
Sales Executive | Rs 245,063 |
Customer Service Manager | Rs 616,596 |
Public Relations Specialist | Rs 616,736 |
Business Development Manager | Rs 605,121 |
Marketing Manager | Rs 680,428 |
*Source: PayScale
Popular Online Arts And Crafts Courses and Certifications
- Online Social Media Marketing Courses
- Online Marketing Management Courses
- Online Brand Management Courses
- Online Advertising Courses
- View All Online Marketing Courses
- Online Journalism Courses
- Online Mass Communication Courses
Scope of Sales
For any business, from small to large, sales are a crucial factor. Sales have a significant impact on businesses' cash flow. In an enterprise, sales come from different sources, and every business leader has specific sales strategies. Once you gain relevant knowledge and skills in this field, you will be responsible for market research, product development, pricing, promotion, sales, marketing, advertising, and public relations activities. You will be hired by small and large organisations, regardless of industry. You will be a crucial asset for businesses and the linchpin of the overall growth of an enterprise. You can find employment opportunities not only in India but also abroad. Thus, there is enormous career scope in sales and will continue to enlarge.
Top Recruiters for Sales Professionals
- ITC
- SBI
- ICICI
- PepsiCo
- Nestle
- Tata Motors
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You May Also Check the Top Certifications in Different Areas
FAQs
Q: How do I learn sales courses online?
A: You can pursue online sales courses from top universities worldwide that offer the best sales courses online in both the free and paid versions.
Q: Is it worth pursuing sales certification courses?
A: Pursuing sales online courses and certifications paves the way to plenty of opportunities in diverse business areas in India and abroad.
Q: How do you grow a career in sales?
A: You need to earn a degree or certification in sales and have a unique skill set that helps set you apart from others. Then, you can work in the sales department of your desired company and build a successful career in this field.
Q: Do I need a degree for sales?
A: Anyone interested in building a career in sales and marketing can pursue sales courses. B.Com, BBA and MBA graduates and working professionals, sales and marketing executives can also opt for online sales courses and certifications.
Q: How much does it cost to take online sales courses in India?
A: Many sales courses are available for free while some charge a few costs.
Q: What can I do after online sales courses in India?
A: After completing sales courses online, you can find numerous opportunities in diverse industries with great remunerations and career growth. You can work in market research firms, retailing, advertising companies, IT firms, consultancies, educational institutions, financial services, and more.
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