1 Courses and Certifications

State Bank of India Finance Courses & Certifications

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Relationship Marketing Strategy for Financial Services

Marketing strategies have shifted from product and service to customer value creation. The Relationship Marketing Strategy for Financial Services program will help individuals move from transaction management to relationship management. Learners will enhance customer value and create meaningful relationships.

The edX Relationship Marketing Strategy for Financial Services course will give insights into relationship management as a long-term strategy, to achieve customer trust and loyalty through improved financial experience. It will teach how to advance superior customer engagement and add value to the relationship. Individuals should have basic knowledge of service marketing and customer service concepts to best leverage the curriculum. 

The Relationship Marketing Strategy for Financial Services program by edX is an intermediate short-term online course only six weeks long. The training requires a study time of 1-3 hours per week. It is a certificate course taught by faculty from SBICM, the learning institute of State Bank of India, and offers self-paced learning.  

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6 Weeks
Intermediate
Free
Skills Covered:
Marketing skills

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