3 Courses and Certifications

Swayam Consumer Behaviour Courses & Certifications

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Certificate

Consumer Behaviour

The ‘CONSUMER BEHAVIOUR’ online certification course is offered for the students to engage in discussions about the behaviors and factors that impact the consumers of different products and services of the market that are crucial for the marketers. This massive open online course is provided by Swayam, an initiative of the government of India in association with the Consortium for Educational Communication (CEC), and is developed by the educational multimedia research center in Gujarat University. The classes for this program are conducted online through videos, lectures, and other online resources and evaluated through weekly assignments and a final exam. The duration of the program is twelve weeks.

The instructor for this online course is the academically and industrially qualified Dr. Mamta Brahmbhatt, the associate professor at the B.K. School of Professional and Management Studies, Gujarat University. The students of this training will gain insights on consumer marketing with understanding their behavior and the psychological aspects involved.

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12 Weeks
Skills Covered:
Marketing skills Digital marketing skills Knowledge of Psychology
Certificate

Consumer Behavior

12 Weeks
05 January 2025 - 29 April 2025
Consumer Behaviour

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Certificate

Consumer Behaviour

Consumer Behaviour online training draws a wide array of concepts from anthropology, economics, and psychology to examine individual buyers and groups' decision-making processes in general. The course receives industry backing from marketing wings of B2B and B2C companies. Students are given a chance to know the parameters that influence consumer preferences and choice heuristics. 

The consumer Behaviour certification syllabus includes all the essential concepts that offer students the opportunity to realise the appropriate marketing strategies. The course is scheduled for eight weeks and perfectly suits the academic requirements of both undergraduate and postgraduate students. 

Consumer Behaviour certification training is offered by Swayam and IIT KGP. Professor Srabanti Mukherjee, an assistant professor of the Department of Marketing in IIT Kharagpur, teaches students. Apart from having several published papers under her name, she has also authored a book. She has several years of academic teaching experience, and one of her key teaching interests include Consumer Behaviour and marketing strategies targeted towards the bottom of the pyramid. 

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8 Weeks
19 January 2025 - 13 March 2025
Free
Skills Covered:
Marketing skills

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