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Swayam Marketing Strategy Courses & Certifications

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Principles of Marketing

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Principles of Marketing

Marketing is a part of our everyday lives, irrespective of our passion, education or profession. Good social marketing skills are crucial for providing information and making better decisions as a consumer and as a producer. The Principles of Marketing online course explores the fundamental marketing concepts that can help you demonstrate self-expression via marketing.

The Indira Gandhi National Open University is offering the Principles of Marketing training on the Swayam platform. Candidates can enrol in this undergraduate-level course and complete it in 16 weeks. The course structure includes video lectures, assignments, self-assessments, examples, and discussion forums to enrich the candidates’ knowledge.

Further, the Principles of Marketing syllabus consists of 19 e-texts that the course instructor discusses over 16 weeks. Candidates will gain access to the study material and other reference books after they register. The curriculum covers topics like consumer behaviour, pricing, distribution, the scope of marketing in urban and rural areas, and more.

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16 Weeks

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