2 Courses and Certifications

Swayam Sales And Marketing Management Courses & Certifications

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Consumer Buying Behaviour

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Certificate

Consumer Buying Behavior

For a long-lasting performance in the market, companies must work on what they offer so that more customers are attracted towards them which improves their sales in the market. The clients are the main target for improving the reputation of any company. Companies try to experiment with the customers to get their reviews which will help them in understanding their needs. The marketing team of big companies and business firms finds consumer buyer behavior very appealing and effective.

Getting enrolled in the Consumer Buying Behavior Course by Swayam, candidates can learn the techniques to understand the mindset of the customer while they are out shopping. It explains every aspect needed to understand consumer behavior. Candidates who receive the certification after completing the course are demanded by companies that deal with different products and brands.

Candidates who find marketing and advertising appealing as well as employees working in a marketing or advertising company can get enrolled in this course. As this is one of the most effective and popular marketing strategies, many companies are ready to hire candidates who have excelled in different marketing strategies to give the best outcome for meeting the needs of the consumers.

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12 Weeks
Skills Covered:
Marketing skills
Sales and Distribution Management

Offered by

Certificate

Sales and Distribution Management

The Sales and Distribution Management online course is an eight-week study. Students can explore an organisation’s numerous distribution and sales channels and forces. This elective training is an IIT Kharagpur curation, well-recognised by every company involved with customer sales since they seek candidates with relevant skills.

The Sales and Distribution Management certification syllabus is replete with video lectures and study materials for students to refer to. Professor Sangeeta Sahney from IIT Kharagpur’s Vinod Gupta School of Management mentors the learning journey. Learners will deal with eight learning modules as a part of the curriculum to learn about distribution and sales management concepts. These will primarily cover critical aspects such as the sales budget, department relations, forecasting, budgeting, dyads, and selling theories.

With this AICTE approved programme, a candidate can also obtain the Sales and Distribution Management certification post-completion. For this, they must register for the end-term test by paying a nominal fee. Securing suitable scores for assignments and proctored examination, he/she will receive the e-verifiable certificate.

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8 Weeks
Free
Skills Covered:
Sales skills

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