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Swayam Service Management Courses & Certifications

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Services Marketing A Practical Approach

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Services Marketing: A Practical Approach

The Services Marketing: A Practical Approach course is a four-week-long online programme that teaches a blend of services marketing and marketing management concepts. You will study the basics of services marketing from a practical viewpoint. This course emphasises the fulfilment of customers’ needs, which is central to running a thriving business.

The Services Marketing: A Practical Approach programme by Swayam is designed by the Indian Institute of Technology (IIT), Kharagpur. The course aims to deliver extensive knowledge through exclusive video lectures, case studies and assignments. The curriculum is divided into 20 modules. With the help of this course, you will become proficient in services marketing concepts enabling you to manage a service business better or set up a new one.

The Services Marketing: A Practical Approach certification course is a Faculty Development Programme (FDP) approved by the AICTE. You can also participate and interact with fellow learners and faculty via the discussion forum.

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4 Weeks
Free
Skills Covered:
Marketing skills

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