5 Courses and Certifications

Anglia Ruskin University Cambridge Courses & Certifications 2024

  • Ownership: Public/Government
  • Estd. Year: 1858
  • Total Faculty: 1805
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Certificate

Understanding Consumer Behaviour: Customer Decision-Making and the Customer Journey

Consumer behaviour and marketing research are essential aspects of marketing that help marketers and entrepreneurs determine what the buyers want. Understanding Consumer Behaviour: Customer Decision-Making and the Customer Journey Course by Future Learn explores the concept of consumer behaviour and how it can impact the market. It is not only crucial for the seller to understand the needs of the buyers but also for those who create marketing campaigns for various products. 

This micro-credential programme in Understanding Consumer Behaviour: Customer Decision-Making and Customer Journey helps marketers understand consumer behaviour through different strategies and theories to stay on the top of their game. It explores market trends and current buying behaviour and teaches you how to improve customer experience by creating marketing strategies targeted at them. 

Furthermore, the course also dives into customer segmentation, targeting and retention strategies. The micro-credential programme uses project-based assignments for your better understanding. You will be given specific ‘on the job’ tasks throughout the course to apply the theory into practice. 

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10 Weeks
79,624
Skills Covered:
Marketing skills
Certificate

International Marketing: Intercultural Communication Management

The International Marketing: Intercultural Communication Management course will help you to master the art of running campaigns internationally by learning about the essential factors to be kept in mind while marketing overseas. The course will help you to come up with smart strategies to target the right audience globally, through the emphasis on geo-targeting. 

The International Marketing: Intercultural Communication Management certification programme, also brings to fore the challenges, organizations face to come up with digital marketing campaigns. By assessing the cultural factors in international business, the course helps to create an impacting communication strategy which gives importance to cultural sensitivity. 

Besides, the International Marketing: Intercultural Communication Management online programme by Futurelearn provides a guide to managing cross-cultural content and campaigns using social media. The course is also equipped with international marketing case studies and research papers that the candidates can use to stay updated on the subject. 

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10 Weeks
83,654
Skills Covered:
Marketing skills
Certificate

Project Management: Human Resources and Leadership

To have a successful career in project management, you must build strong human resource management skills. Project Management: Human Resources and Leadership certification course offered by Anglia Ruskin University will give you a comprehensive understanding of the various underlying theories, concepts, and principles of human resources management. You will learn the necessary skills that will help you lead your project teams towards success.

Project Management: Human Resources and Leadership online programme is a postgraduate-level course that will help you develop leadership skills and teach you how to manage people and lead high-scale projects. You will learn using real-life examples and will be able to use your approach in overseeing team projects and develop a strong knowledge base.

You will learn how to combine the core project management tools like knowledge management, recruitment, and workplace relations with essential leadership skills. Project Management: Human Resources and Leadership training is a 10-week course and is 100% online. After completing this course, the candidates will receive 15 UK Credits at the Postgraduate level from Anglia Ruskin University and a certification upon completion of the projects or assignments. You will also get a transcript of credit from Anglia Ruskin University, which will be made available to you in PDF format.

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10 Weeks
92,894
Skills Covered:
Human Resource Management

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