2 Courses and Certifications

Hotel Institute Montreux Montreux Courses & Certifications 2024

  • Ownership: Private
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Skills

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Certificate

Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities

The ‘Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities’ online course is developed by the ‘Swiss Education Group’ and offered by the online educational platform FutureLearn. The course is scheduled for a period of four weeks with weekly four hours for study. This online course is an exploration of AI potential in the hospitality business and the business challenges it has created. It delves into the concepts of cost reduction, increasing the rate of customer satisfaction, and inventing modern techniques for front office and housekeeping.

This ten hours course allows the candidates to discover the possibilities of digitization in hospitality and the scope of innovation that becomes the future of the hospitality industry. The course educators for the ‘Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities’ online programme are Antoine Casanova-Mazet (Digital Entrepreneur and lecturer at Hotel Institute of Montreux) and Hawah Mahmoudi (Career coach and Alumni Coordinator).

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4 Weeks
Beginner
Free
Skills Covered:
Knowledge of Artificial Intelligence Machine learning Knowledge of deep learning Hospitality skills Sales skills Marketing skills Business Management
Certificate

Digital Marketing for Hoteliers

The Digital Marketing for Hoteliers online course is offered at the online education platform FutureLearn and is developed by the Swiss Education Group, a private hospitality educator. The course modules are lined up for four weeks with four hours of sessions every week. The study is learning how to analyse the hotel’s website and examining the customer’s actions both online and offline. The course helps the candidates know about the kinds of target markets, their requirements, data administration, and reviewing those results. 

The course will allow the learners to explore customised marketing strategies and narratives for media along with discovering the role of online travel agencies in the hotel industry and ways to strengthen the connections with them. This business management course will assist the development of expertise in leadership and entrepreneurship while combining the knowledge of digital marketing for the field of hotel and hospitality. The expert guidance for this course is provided by the assistant dean of the Hotel Institute of Montreux, Claire Jollain, and the lecturer's Peter Slade, Ben Smith, Antoine Casanova-Mazet.

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4 Weeks
8,924
Skills Covered:
Digital marketing skills Knowledge of Web Analytics SEO skills Leadership Social media skills Knowledge of Digital Media analytics

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