28 Courses and Certifications

Kellogg School of Management Evanston Courses & Certifications 2024

  • Ownership: Private
  • Estd. Year: 2007
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Certificate

Chief Product Officer Program

The Chief Product Officer Program certification is a 12 months course that is multimodal. The modes through which sessions are held are in-person, online, or live, and virtual. This certification course also gives a benefit on the fees for early registration and helps professionals understand the dynamics of the market. The course has been curated and presented jointly by Emeritus, and Kellogg Executive School of Management.

The Chief Product Officer Program training involves 4 core modules that can help equip the techniques and tools which can drive product development and strategy that can ultimately help own competitive advantage. This course is led by the very renowned Professor Mohanbir Sawhney, and the curriculum is developed by experts who are focused experts in the marketing field. These experts bring to the offline classroom that imparts leadership skills. Alongside the course completion certificate, the students will be receiving an executive scholar certificate and earning alumni benefits.

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12 Months
$ 30,000
Skills Covered:
Leadership Knowledge of Product Management Communication skills Design thinking Business Management
Certificate

Chief Digital Officer Program Leading Transformation

Chief Digital Officer Program: Leading Transformation certification course is designed to empower you as a proficient C-suite leader in digital transformation. Explore the comprehensive curriculum and the vital skills needed for an outstanding chief digital officer. With the help of this course, candidates can have the knowledge of incorporating core and elective subjects on digital transformation, leadership, and business strategy.

Chief Digital Officer Program: Leading Transformation certification by Emeritus in collaboration with Kellogg Executive Education provides live interactions with esteemed faculty and industry experts. Candidates will be gaining valuable digital insights with the help of this course. Additionally, there will be 3 days of on-campus networking, which will provide opportunities to connect with global peers and expand your industry connections.

Chief Digital Officer Program: Leading Transformation training is of 12 months duration and in a hybrid format. Candidates will learn how to lead with strong values as a C-suite executive and effectively handle relationships with stakeholders. 

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12 Months
$ 28,000
Skills Covered:
Leadership Project management
Certificate

Chief Medical Officer Programme

In today's rapidly evolving and dynamic healthcare environment, there is a greater than ever need for intelligent medical leadership in the C-suite that combines clinical expertise with business understanding, which is addressed in the Chief Medical Officer Programme certification course. Organisations and chief executives count on the learner to be an outstanding operational leader and strategic business partner who can encourage change by developing new care models while establishing the highest standards for patient safety and quality improvement.

With the help of the Chief Medical Officer Programme training from Emory Executive Education in partnership with Emeritus, students will be able to manage and motivate employees throughout the company with a common vision that takes into account both strategic business objectives and the particular requirements of patient care delivery. The 9 to 12 months of intensive learning experience is concentrated on giving them the mentality, abilities, and frameworks needed to perform as a CMO, from corporate leadership to managing clinical operations, persuading stakeholders, and driving quality improvement.

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12 Months
$ 30,000
Skills Covered:
Leadership Business Management
Certificate

Post Graduate Certificate in Product Management

This online course is designed to equip experienced professionals with the skills and knowledge needed to excel in product management. This Post Graduate Certificate in Product Management certification by Emeritus addresses the increasing complexity of the product lifecycle, emphasizing customer-centricity and innovative strategies.

Led by globally recognized scholar Professor Mohanbir Sawhney, the Post Graduate Certificate in Product Management certificate course covers various pillars crucial for product managers, including UX Design, Agile Methodology, and Data Science and Analytics. Participants will gain a holistic understanding of end-to-end product management, from discovery to market launch. They will learn to create product roadmaps through user research, prototyping, and product analysis, ensuring commercial impact and successful business outcomes during the course of the  Post Graduate Certificate in Product Management online course.

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36 Weeks
2,95,000
Skills Covered:
Knowledge of Product Management Knowledge of SCRUM Data Analysis Knowledge of Google analytics
Certificate

Kellogg Sales School: Professional Certificate in Sales

The Kellogg Sales School: Professional Certificate in Sales certification is a 5 monthly course. This certification is an online one that is jointly conducted by Emeritus, and Kellogg Executive Education. This online certification course will always be of help in developing greater insights of sales that in turn will help in building customer-centric insights for driving impact.

The Kellogg Sales School: Professional Certificate in Sales training will be basically combine 3 main elements like research-based content, activation of knowledge, and skills, and finally, learning by award-winning experts. With this certification programme, the candidates can codify the skills, knowledge, and discipline of expert salespeople into actions. The entire content of this programme will be curated based on individual learning needs that can leverage peer learning power. Through a user-friendly platform of Emeritus, the content navigation is real, and a piece of cake for all the participants.

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7 Months
$ 6,500
Skills Covered:
Sales skills
Certificate

Professional Certificate in Digital Marketing

The Professional Certificate in Digital Marketing is an end-to-end digital accreditation in the online marketing landscape designed for candidates looking to progress their careers. Besides, the training develops the most in-demand skills in candidates by the execution of hands-on tools and strategies like search engine optimization (SEO), social media marketing, display advertisements, and more. 

Through this program in Digital Marketing by Emeritus, students will be able to develop the skills required for content marketing, SEO/SEM, social media marketing, and more. Moreover, learners will get the chance to solidify their learning with hands-on tools, webinars and assignments. Candidates will master working on HubSpot, email marketing, Hootsuite, Google Analytics, content creation, etc. 

Professional Certificate in Digital Marketing by Emeritus candidates will acquire career-focused skills through an extensive curriculum of 20 modules. This course includes five more certifications that will validate your learning and expand your skill-set. Professor Mohanbir Sawhney teaches this online course, which spans over six months and requires 15-20 hours of study per week. 

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6 Months
$ 6,950
Certificate

Kellogg Accelerated Marketing Leadership Program

Accelerated Marketing Leadership Program by Emeritus adopts a cohort-based approach to learning focused on peer-to-peer learning and includes live teaching with eminent faculty and hands-on projects. In this course, learners will gain a perspective on the modern marketing operating model and explore critical leadership skills. At the end of this course, they will get well-versed with AI and the tools of automation and will be able to improve their problem-solving and decision-making skills.

The curriculum has been developed so as to provide candidates with knowledge of automated behavioural marketing and response-based segmentation. This course explores the themes of leading the marketing team and personal leadership that implores learners to examine marketing skills through the lens of leadership. They will engage in a framework built on the three pillars of understanding customers and using analytics, developing strategy, and connecting with customers.

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6 Months
$ 7,500
Skills Covered:
Knowledge of Data Visualization Digital marketing skills
Certificate

Professional Certificate in Product Management

The Professional Certificate in Product Management by Emeritus is a six-month online programme for candidates who are willing to invest 15 to 20 hours per week. The programme will teach some of the best practices, skills, and frameworks required for successful product management required to be a good CEO of the product. The course can be enrolled by any candidate either in a startup or MNC. 

The Professional Certificate in Product Management certification syllabus will help candidates with real business applications, case studies, examples from companies with empowered faculty from Northwestern University, Kellogg school of management. The programme also offers insight from industry professionals and four free additional certifications for better learning.

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6 Months
$ 6,950
Skills Covered:
Strategic Mindset Project management Knowledge of Google analytics
Certificate

Mastering Sales: A Toolkit for Success

During the ten weeks Mastering Sales: A Toolkit for Success program, salespersons will build on their existing skills and methodologies to learn best practices for sales. This is a high-performance-based online course, during which candidates will get to interact with global sales leaders and get to push their learning process through an exclusive sales toolkit. 

The Kellogg Mastering Sales: A Toolkit for Success course focuses on creating high-impact sellers through knowledge, discipline, and skill. The training curriculum derives from the Kellogg Sales Institute’s research to teach practical and proven techniques to drive sales. Moreover, the candidate’s learning will be complemented by a sales toolkit with over 30 cutting-edge sales tools. 

The online course on Mastering Sales: A Toolkit for Success by Emeritus has an expert instructor from the Kellogg School of Management along with a distinguished panel of guest speakers. Besides, it provides practical learning and enrichment through industry interactions, peer review sessions, and personal assessment opportunities.

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10 Weeks
$ 2,600
Certificate

Business Analytics: Decision Making with Data

Analytics and big data are more than just data science and technology issues to be relegated to specialists. Moreover, the difficult part about engaging in analytics is not technology or data science. The Business Analytics: Decision Making with Data course is a 9-week-long online programme. It aims to provide you with a substantial understanding of analytics equipped with business-focused insight and grounded in practical application. 

The Business Analytics: Decision Making with Data syllabus has been divided into 9 weekly modules. The curriculum covers topics like exploratory analytics, good and bad analytics, causal analytics, linking analytics, Artificial Intelligence, and machine learning. You will also learn the language to work with data scientists effectively.

To finish the course, you are required to put in 4 to 6 hours per week. The Business Analytics: Decision Making with Data programme will include learning tools, such as live faculty webinars, real-world application exercises, peer learning, feedback, and more. You will also gain a verified e-certificate upon completing the course.

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9 Weeks
$ 2,600
Skills Covered:
Data science knowledge Knowledge of Data Visualization Knowledge of Google analytics
Certificate

Digital Marketing Strategies: Data, Automation, AI and Analytics

Keeping up with the recent digitization of marketing practices is the need of the hour for organizations. Technologies like cloud computing and AI have proliferated the B2B and B2C markets and have transformed consumer behavior. This course on Digital Marketing: Data, Automation, AI, and Analytics by Emeritus trains candidates in modern data analytics and automation skills.

Through a plethora of industry examples, including those of big players like Google and FedEx, the Digital Marketing: Data, Automation, AI, and Analytics online course explores customer journey maps and the aspect of storytelling in marketing. Further, candidates enrolled in this course will take a practical approach by solving real-life marketing problems.

Kellogg School of Business has partnered with Emirates to offer Digital Marketing: Data, Automation, AI, and Analytics training. Therefore, candidates who complete the program will receive a digital certificate from the institution and can use this to boost their career opportunities. The two-month training program is entirely online and requires 2-4 hours of study per week.

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2 Months
$ 2,750
Certificate

Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business

The Product Strategy course by Kellogg School of Business is a comprehensive online program that encompasses all the steps in launching a new product. Students also get familiar with maintaining the life cycle of an existing product, from the cradle to the grave. This end-to-end online training delineates the approaches used by the leading technology-driven companies in the world, including Apple, Uber and Microsoft. 

This Product Strategy online program is developed by Kellogg School of Business for Emeritus and offers a plethora of training exercises in addition to theoretical understanding. Candidates supplement their learning of new concepts with industry case studies, examples and applied learning opportunities. Besides, the course instructor is Professor Mohanbir Sawhney, a world-renowned teacher, consultant, author and business speaker.

Candidates can choose to preview the Product Strategy online course for free. Through this course, learners receive in-depth knowledge of how product strategy impacts business growth and refines the product life cycle. Candidates who complete the program and score the maximum passing marks in the exam will get a digital certificate. 

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2 Months
$ 2,850
Certificate

Artificial Intelligence: Applications for Growth

AI or artificial intelligence is shaping our lives and fundamentally altering them. With the onset of open source software, big data, and cloud computing, AI has become an integral part of how organisations work. Artificial Intelligence Applications for Growth certificate course by Emeritus has been designed to create an awareness of AI as well as an understanding of how it can transform businesses. 

Moreover, the Artificial Intelligence online programme developed by Kellogg Executive Education dives into the varied uses of AI in building customer experience and business support. Artificial intelligence is the future of technology, and businesses must embrace it and work towards creating more profitable ventures. The programme also explores the ways AI has already transformed how organisations work and operate these days.

Besides, the Emeritus Artificial Intelligence Applications for Growth course is ideal for several profiles. These include executives, managers, and professionals who are either charged with finding AI strategies or who wish to improve their knowledge on the topic. By finishing the course, candidates will get a digital, verified certificate.

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2 Months
$ 2,850
Skills Covered:
Knowledge of Artificial Intelligence
Certificate

Strategic Change Management

According to research, businesses need to continually adapt and respond to the changing realities of the current business world in order to thrive in the future. The transformational structure has become inescapable in today's ever-changing economy. Companies that wish to be relevant in their sector must be adaptable in the face of revolutionary technology, global rivalry, and corporate innovation. The Strategic Change Management online course teaches how to establish and sustain organisational transformation.

Change management necessitates managers that can detect changes in the industry and shift strategy and restructure a company in order to not only stay competitive but also grow. The Strategic Change Management training equips participants with the knowledge and skills needed to foster innovation and successfully implement change strategies.

According to a Gartner report, 75% of businesses plan to implement several forms of change over the next few years. Only one-third of all change attempts result in a 34% success rate. The Strategic Change Management syllabus focuses on how to sustain organisational and strategic agility by establishing a learning-ready workplace and effectively managing change resistance.

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8 Weeks
1,23,515
Skills Covered:
Business Management Strategic Mindset Leadership Managerial skill Human Resource Management
Certificate

Legal Strategy for Business

Understanding the law is an important talent for company executives to have. However, legal restrictions are growing more complicated, making it more difficult to mitigate possible risks. The Legal Strategy for Business online course offered by Northwestern University is intended to assist students in guiding the company’s strategic vision within the complicated legal landscape of the United States.

According to the GovTrack report, In 2019, 130 new laws were enacted in the United States. The Legal Strategy for Business Training provides the legal literacy required to understand the fundamental concepts of US business law and the knowledge to comprehend and negotiate numerous legal requirements.

The Legal Strategy for Business syllabus covers topics such as corporate social responsibility and contract law, tort law foundations, and competition & antitrust law. Students will also create a strategic perspective on copyright law, examine alternative legal business forms, and determine what constitutes effective corporate governance. In addition, candidates will create a tailored strategic plan to discover how the law may be leveraged as a strong business tool.

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8 Weeks
99,902
Skills Covered:
Knowledge of law Business Management
Certificate

Advertising and Marketing Communication Strategy

The Advertising and Marketing Communication Strategy certification course is designed especially for working professionals. Candidates will learn from the course through the online curriculum provided by the Kellogg School of Management. The Advertising and Marketing Communication Strategy certification syllabus is in association with the Emeritus. Candidates do not have to fulfil any specific requirements for this course. They can easily learn from the modules already available in the study material of the programme. The course facilitates financial aid and flexible payment methods along with other discounts. Candidates will get a certificate of the Advertising and Marketing Communication Strategy online course at the end too if they qualify for the final exam. 

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8 Weeks
$ 1,950
Skills Covered:
Marketing skills Advertising skills
Certificate

Design Thinking: A Toolkit for Breakthrough Innovation

Design Thinking: A Toolkit for Breakthrough Innovation certification is an 8 weeks course that is taught by Kellogg Executive Education. This course is found on the platform of Emeritus, and this program offers varied insights into applications of design thinking. Design thinking is nothing but an approach that takes into account the approach of humans towards the development of new services, products, and business models by taking into account the needs of the consumers. This online programme will teach regarding the lower costs, reduced time-to-market, and increased market share.

Design Thinking: A Toolkit for Breakthrough Innovation training is a combination of sessions, demonstrations, and lectures by the guests which takes all the students on an experiential learning journey covering every aspect of the design process. This certification course at the end will make the participants master the complete 5 stages in the process of design thinking and the steps that follow—iteration and launch.

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8 Weeks
$ 2,600
Skills Covered:
Design thinking
Certificate

Customer Loyalty: Strategy and Application

Customer loyalty is an aspect that keeps every organization afloat. Organizations can benefit significantly by implementing tried and tested customer retention strategies and frameworks that engage customers and reduce attrition. Get an insight into these strategies with the Kellogg’s Customer Loyalty: A Strategic Approach online course. 

Through this course on Customer Loyalty: A Strategic Approach by Emeritus, you will be able to understand and apply methods and models to increase customer lifetime value, the share of wallet, and optimizing customer loyalty. A loyal customer spends up to 2x more and is over 80% more likely to give precedence to your brand. 

During this six-week online course on Customer Loyalty: A Strategic Approach, you will gain valuable insights into what leading brands offer and avoid in their customer loyalty programs. This course comes with a digital certificate by Kellogg Executive Education and also gives candidates the chance to work on a capstone project.

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6 Weeks
$ 2,750
Certificate

Strategies That Build Winning Brands

Emeritus’s Strategies That Build Winning Brands course helps you stay at the top of the race by creating effective marketing plans. You will learn how to build a purpose and character for your brand. This course provides a highly interactive online experience with ‘Try-it’ activities in each module to make you apply your branding concepts right away. 

In the Strategies That Build Winning Brands Certification Course, you will understand how your brand can come to life and position itself. Learners are taught to use different approaches to examine the health of a brand. The curriculum discusses brand strategies and uses financial risk assessment to fight off competitive attacks. 

Furthermore, Strategies That Build Winning Brands training is aimed at executives and managers who wish to contribute to a company's growth initiatives. You will study the critical role that brands play in driving long-term and profitable growth. This program also provides a verified digital certificate to learners upon successful completion. 

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6 Weeks
$ 2,600
Certificate

The Art and Science of Innovation: How Design and Creativity Impact Business

Creativity and innovation go hand in hand, and thus it is essential to be creative to run a successful business. The Art and Science of Innovation: How Design and Creativity Impact Business Course by Emeritus discusses creativity in terms of a business tool and teaches how it can be used to convert constraints into opportunities. 

Furthermore, creativity is a tool that is not restricted to any particular field and can be used by any field and business to transform their practices into positive outcomes. The Art and Science of Innovation: How Design and Creativity Impact Business online course also explores the fundamentals of creative advantage and how it can be used to create innovative ideas for yourself and your organization.

Thus, the course is beneficial for people working in the corporate sector who are charged with thinking of new ideas and come up with creative ideas and drive innovation. 

Besides, the Emeritus The Art and Science of Innovation: How Design and Creativity Impact Business program has been developed by Kellogg Executive Education and candidates will be granted a course completion certificate at the end of the course.

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6 Weeks
$ 2,600
Skills Covered:
Creativity
Certificate

Omnichannel Marketing: Driving Customer Value & Business Growth

6 Weeks
05 February 2025 - 26 March 2025
$ 2,600
Certificate

Leading With Behavioral Science: Creating Breakthrough Customer Experiences

The Leading With Behavioural Science: Creating Breakthrough Customer Experiences online course is a transformative journey into the world of customer science, psychology, and marketing strategies. In the Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification by Emeritus participants will explore the hidden motivations behind the customer decision journey and unlock the secrets to crafting meaningful and impactful customer experiences.

Led by renowned marketing expert, Dr Alexander Chernev, this Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification course delves into the fusion of behavioural science and marketing, equipping professionals with the tools to navigate the nuances of consumer behaviour and gain a competitive edge in today's competitive marketplace. Participants will learn how to identify gaps in the customer experience, leverage customer science insights to create engaging journeys and drive brand loyalty.

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6 Weeks
$ 2,600
Skills Covered:
Customer service
Certificate

Digital Transformation in Operations online short course

Digitization is no longer only a productivity boost; it is also a necessary change in maintaining successful operations that are aligned with the future of the company. Learn to improve corporate operations management processes with the 6 weeks Operations Management: Digital Strategy online course at Northwestern University.

Manufacturing digitization may result in up to a 20% decrease in manufacturing and operations expenses, as well as a 30% reduction in working capital, resulting in a 6% rise in operating margins. The Operations Management: Digital Strategy training teaches you to understand the value that digital transformation and digitization may bring to business operations by introducing students to important ideas in operations management.

Participants will also learn to analyze their operations and discover possibilities for digitalization, as well as how 4IR solutions like smart controls, automation, machine learning, big data and analytics are used. The Operations Management: Digital Strategy syllabus covers how to increase the speed and scalability of management and operations, which has a direct impact on the bottom line of the firm.

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5 Weeks
2,20,379
Skills Covered:
Operations analysis Knowledge of Artificial Intelligence Business Management

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