List of Online Courses and Certifications

Automation has the potential to assist the business to maximize its worth; however, professionals must be able to understand its consequences and have the confidence to use it in their organisations and teams. The Artificial Intelligence: Implications for Business Strategy certification course teaches applicants how to incorporate machine learning (ML) and artificial intelligence (AI) into the company strategy, as well as how to create a road map for execution.

The Artificial Intelligence: Implications for Business Strategy certification by Getsmarter equips applicants with the knowledge to drive AI adoption in business, with an emphasis on the institutional implications and possibilities of robots, machine learning, and natural language processing. Candidates will be armed with the expertise required to convert their firm into a future-oriented, sustainable, and innovative enterprise.

Along with the technical features of Artificial Intelligence and Machine Learning, the Artificial Intelligence: Implications for Business Strategy online course focuses on operational and management implications of AI and ML technologies, as well as how they may be implemented in the workplace.

An IDC report states that Businesses worldwide are expected to spend $2.3 trillion by 2023 on digital transformation technology and services. The Digital Business Strategy: Harnessing Our Digital Future certification course focuses on a novel approach to striking a balance across old approaches and innovative ways for businesses to leverage disruptive technology to enhance best practices.

The Digital Business Strategy: Harnessing Our Digital Future certification by Get smarter and MIT focuses on harmonizing various essential relationships: physical objects, human brains and machines, digital platforms, the crowd, and the core (centralized knowledge) with a concentration on allowing efficient digitalization.

The Digital Business Strategy: Harnessing Our Digital Future online course delves into the possibilities of disruptive technologies for business, preparing candidates to lead innovation inside their own company. Candidates will be advised to utilize their acquired corporate strategy knowledge throughout the online course in real-life circumstances, and candidates will eventually get an MIT completion certificate.

Modern technologies have transformed marketing, resulting in a significant increase in the quality and amount of data we can access, keep and analyze. This data explosion enables firms to better understand and respond to customer trends. The Digital Marketing Analytics online course explains how to use analysis and measurement as part of the digital marketing plan.

There is a rise in the requirement for evolution in marketing activity planning, measurement, and implementation. Companies need trained experts who can provide the best return on investment (ROI) for marketing expenditure and give important insights that lead to better customer support. The Digital Marketing Analytics training covers the most recent software of machine learning, artificial intelligence, and predictive modelling to help drive ROI campaigns more effectively.

According to an MIT Sloan review, A packaged goods company's internet traffic has increased by 15% after it began utilizing data and AI to tailor content and provide a more customized experience. The Digital Marketing Analytics syllabus includes strategies and techniques of digital marketing to increase traffic and sales.

edX is an education platform providing courses in various fields such as biology, marketing, writing, law, electronics, languages and other fields to support the learners in entering the job market, changing fields, exploring new interests or gaining a promotion.

Consumer Behaviour course is being offered by edX to give the learners an introduction to the behavioural perspectives. The participants will learn about consumer behaviour, its connection with marketing and organization, brand differentiation and lifestyles, how digitalization has influenced consumer behaviour, marketing mix, positioning, segmentation, and their connection to the consumers. 

They will understand how consumers form brand perceptions, learn about it and create associations with it and the perception of the consumers while making decisions. They will be trained to apply consumer behaviour concepts to marketing realities, acknowledge the practical applicability of a subjective field like Consumer Behaviour. The Consumer Behaviour course provides for theoretical as well as the practical knowledge of Consumer Behaviour.

The Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Course will help Managers understand the nitty-gritty of Data Analytics, even if they do not have a technical background in statistics, coding, and data mining. The program uses MS-Excel to introduce all the different Sales, Marketing, and Retail management components.

The Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Syllabus covers Marketing Analytics and associated algorithms. You will learn how to use MS-Excel and Excel add-ins to organize real datasets, analyze the data and interpret it, establish patterns and relationships, and facilitate improved decision-making for businesses.

The total duration of the Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Training is 30 hours, spread over six weeks. Live classes will take place on weekends only. For, participants will receive a detailed schedule in due course. Once participants complete the training, they will receive a joint certificate from IMT Nagpur and the ASI (Analytics Society of India).

As the corporate landscape changes, building a customer-centric company becomes increasingly vital for achieving success. The Product Marketing: Research, Consumer Behavior and Analytics online course help in the development of abilities required to comprehend consumer expectations in order to improve organisational decision-making. A Gartner report says that, by 2022, 85% of sales and marketing executives want their company's marketing choices to be based on data analytics of the market.

Companies require individuals with research and analytical abilities to transform the insights gained from the accessible massive amounts of consumer data into operations. Product Marketing: Research, Consumer Behavior and Analytics training teach how to evaluate customer purchasing behaviours and uncover the underlying reasons that impact a brand's interaction with them.

The course teaches students how to utilize exploratory, predictive and descriptive analytics to discover, engage and target consumers in order to build more tailored product and service offers. The Product Marketing: Research, Consumer Behavior and Analytics syllabus covers the skills and strategies needed to extract useful information from market research reports and create a strong marketing strategy that will drive organisational success.

The Innovation Strategies for Electric Mobility course by EdX is an intermediate-level course under Business and Management. Candidates who join this program will learn about the various methods and tools which can be used to identify customer needs and the processes by which companies can launch these technological innovations. 

The Innovation Strategies for Electric Mobility certification program emphasizes analyzing how entrepreneurial thinking can aid in better innovation and benefit the companies. Besides that, the theoretical knowledge will be applied to a recent technological innovation from Germany, “The StreetScooter” which is an electric delivery vehicle of Deutsche Post DHL. 

Taught by reputed faculty like Frank T. Piller, Achim Kamper, Malte Brettel, and Torsten-Oliver Salge, the Innovation Strategies for Electric Mobility training is offered by RWTH Aachen University. It is a self-paced course that can be audited for free. It comes with pre-recorded video lectures and can be completed in six weeks. Candidates completing this course successfully will be eligible for a verified certificate of achievement. 

With today's massive amounts of customer data available, it's more important than ever for companies to properly gather and analyze this data. The Market Research, Consumer Insights, and Competitor Analysis online course develop important skills to interpret customer data and turn it into actionable business insights.

The Market Research, Consumer Insights, and Competitor Analysis training focuses on consumer needs. modern companies consider customer needs in order to stay successful and sustainable. Market analysis findings can help satisfy consumer needs by identifying opportunities, organizing marketing strategies, monitoring competition, and recognizing and addressing business problems. ideas that are not backed by data can have negative consequences.

The Market Research, Consumer Insights, and Competitor Analysis syllabus include customer behaviour and insight to analyse the need and behaviour of the customer while making a purchase. The program also includes competitor analysis and market trends to keep an eye on the updated market scenarios and competitors business moves.

The B2B Marketing Strategy [online] by Columbia Business School is a programme that will help the candidates add value to their B2B relationships in the field. Students will learn through the curriculum designed by the experienced faculty. The duration of the course is six weeks. Participants will learn about the contents of the course in online mode only. The programme will help you build and maintain a successful connection between the marketing and sales functions.

Additionally, B2B Marketing Strategy [online] certification provides beneficial resources to the working professionals as well. Candidates can upgrade their skills in the area. Participants can expect development in their careers after the course completion. Students can also expect increased exposure, more job or work opportunities, and salary hikes after the successful course completion.

The Customer Experience Strategy (Online) course provides a comprehensive and strategic approach to creating exceptional customer experiences across diverse brands, channels, and touchpoints. In this Customer Experience Strategy (Online) certification by Emeritus, participants gain valuable insights, tools, and techniques to develop customer-centric strategies that drive business success and foster brand loyalty.

The Customer Experience Strategy (Online) certification course begins by emphasising the importance of prioritising customers' needs over business objectives, highlighting how understanding and meeting customer expectations can lead to increased customer satisfaction and revenue growth. Through a mix of qualitative and quantitative research methodologies, participants learn how to assess and address customer needs effectively. The curriculum covers a range of topics, including the principles of superior customer experiences, the role of personalisation using AI and ML technologies, and the impact of technology on customer experience design. 

The Leading With Behavioural Science: Creating Breakthrough Customer Experiences online course is a transformative journey into the world of customer science, psychology, and marketing strategies. In the Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification by Emeritus participants will explore the hidden motivations behind the customer decision journey and unlock the secrets to crafting meaningful and impactful customer experiences.

Led by renowned marketing expert, Dr Alexander Chernev, this Leading With Behavioral Science: Creating Breakthrough Customer Experiences certification course delves into the fusion of behavioural science and marketing, equipping professionals with the tools to navigate the nuances of consumer behaviour and gain a competitive edge in today's competitive marketplace. Participants will learn how to identify gaps in the customer experience, leverage customer science insights to create engaging journeys and drive brand loyalty.

The course titled Unlocking Your Leadership Signature has been developed by the experts at MIT Sloan School of Management. The purpose of the course is to help individuals introspect and develop an understanding of their strengths and weaknesses, understand and enhance their leadership skills. The course explores different leadership styles, aiding participants to understand their own leadership styles.

Unlocking Your Leadership Signature certification by Emeritus in collaboration with MIT Sloan Executive Education has been designed specifically for individuals who are involved in professional leadership and entrepreneurship. The course is beneficial for existing leaders, as well as aspiring leaders and managers who want to delve deeper into leadership styles and enhance their leadership skills. The course is 6 weeks long and requires the participant to dedicate 4-6 hours each week. 

The course includes recorded study modules prepared by the world-class faculty at MIT Sloan School of Management, as well as live web seminars. It has been designed to accommodate the busy schedules of professionals who want to enhance their careers. After completion of the programme, the participants will receive a certificate at no additional cost

The Digital Marketing Certification Training course by Edureka will help you master the different facets of digital media to use them for effective marketing. You will learn skills like SEO, Keyword Planning, Google Analytics, Email Marketing, Search Engine Marketing (SEM), Affiliate Marketing, and Social Media Marketing (SMM). The training is designed to give you a strategic understanding and expertise in the digital marketing domain.

This Digital Marketing Certification Training course is tailored to meet the needs of freshers and professionals. You will understand the impact of digital marketing on brand and sales. This Digital Marketing Certification online Training will familiarise you with the best practices in Digital Marketing, and the tools and techniques used to facilitate business growth. Furthermore, the programme also covers budgeting, planning, reporting, and tracking innovative mechanisms for digital marketing and its benefits over traditional marketing methods. 

The Digital Marketing Certification Training programme comprises instructor-led live classes, to ensure continuous communication with the learners. The course will allow students to develop digital marketing strategies for B2B and B2C products through real-life case studies. On successful completion of this course, Edureka will award you the ‘Digital Marketing Professional’ certificate.

This course on ‘The Ultimate SEO and WordPress Training Course for Rank #1’ is offered by FutureLearn and it provides the learners a deep understanding of the technicalities of Search Engine Optimisation (SEO) and WordPress. It teaches the trainees to develop their knowledge to create the website structure and the procedures involved in increasing the ranking of the website on google. 

It is very important that the website’s visible to those who browse online, this improves the digital marketing chances of the website, its products, and services. This course reveals the nuances attached to this process of ranking and visibility. This is aided by the knowledge of SEO techniques and keyword optimisation. The SEO analytics and keyword optimization give a comprehensive interpretation of the google algorithms and help to explore the creation of backlinks. All these insights influence the content development for the website and have a positive impact on the content to be written based on the user experience. The expertise on SEO strategies includes indexing and building website architecture in a way that boosts the Wordpress website rankings and visibility. 

This course is instructed by the owner of the leading SEO agency Clickslice, who will lead the sessions and provide methodologies to enhance the digital marketing and train the learners to get their website on the first page of google. It gives the trainees an experience of the strategies the agency involves in their routine of digital marketing. The weekly study hours along with activities and progress tracking techniques provide a wholesome learning experience.

The Marketing Analytics programme by Symbiosis Institute of Business Management, Pune provides skills and intelligence to the candidate in various concepts of marketing analysis domain which include decision making, business analytics, marketing, data types, variables, linear regression models, visualization techniques, normal distribution, market segmentation, perception mapping, applications of linear regression and point-to-scale data.

Marketing Analytics course provides knowledge on the concepts in marketing analysis that would help the candidate in making decisions in a business firm. This programme offers knowledge to the learner in the traditional as well as modern concepts in analytics. The participant will learn different types of data visualization techniques and explore the relation between the variables. The entire course is divided into 5 modules. The course is completely online.

The e-certificate is provided on the course completion. The candidate can share them with their resume or LinkedIn profile.  The marketing Analytics programme will help the candidates to understand the essential concepts of marketing analysis and helps them to face marketing challenges.

The Social Media Marketing online course encompasses all the core concepts of social media marketing (SMM). The online course consists of primary SMM concepts such as marketing strategies for various social media channels, community building, CTRs, Facebook ads, ROI measurement, among others.

In addition, the certification course will cover a wide variety of social media channels. These will include topics on Facebook, LinkedIn, Twitter, and more. You will learn to create and execute campaigns for improved ROIs. 

The Social Media Marketing programme by Digital Vidya is a self-paced module which provides pre-recorded video presentations, made by trained SMM experts. The training course also offers real-time case studies, live instructor-led sessions, hands-on projects, and a discussion forum. 

Furthermore, you will work on a month-long project and take-home practical assignments in the Social Media Marketing certification course. You will also be undertaking a research-based internship, in which you have to work on weekly topic research. Upon satisfactory course completion, you will receive a ‘Social Media’ certification from Digital Vidya. 

The certification course on “Brand Management'' by edX is primarily structured to provide aspiring students with a strong foundation and depth of understanding of the methods involved in the area of brand management. The session in vivid detail will help the students to learn and study more about the subject of “business and management”.

Brand Management by edX will be partnered by IIMBx. During the session, participants will be learning at their own pace. They will be provided with the basics of brand equity and brand communication. Aspirants will be guided by industry experts. The course will also guide students to learn about the principles of - “brand image” and “brand personality”. The Brand Management certification course level is purposely structured as “introductory” so that students learn in more dynamic and detailed structures. The 5-week course will provide participants with various examples from markets so that students learn more.

The candidates can join the online programme either in the paid track or the free audit track. The paid track provides unlimited access to the course and a certificate of completion while the free audit track gives access to the programme only for a limited duration. 

Branding and Customer Experience are two such concepts that have been part of every organization that is either producing or providing services to the customers. These are the foundational concepts that must be considered and worked upon constantly for better results. Branding is the unique name and symbol of an organization that separates it from the rest of the competitors or companies. While customer experience is the process of surveying, interacting, and enhancing customer interaction with the organization. Though these two processes have different functionaries, the course of  Branding and Customer Experience shall interlink the two processes and will help the candidate broaden their knowledge and skills. 

Branding and Customer Experience training is delivered by the IE Business School on the online learning platform Coursera. They will be trained through videos, reading material, quizzes, and a capstone project. This is a 5-week course with flexible deadlines and the classes for the same will be completed within the time frame of 11 hours. The candidates opting for the certification mode will get Branding and Customer Experience certification by IE Business School and Coursera at the end of the course. 

Also, Read

• Advanced Management Certification in Transformational Customer Experience Management
• Executive Development Programme in Managing Products and Branding

The Customer Relationship Management (Online) Live Course is a 5-week long course that specializes in the role of customer relationship management (CRM) in organizations. The course will discuss in detail the benefits of CRM and is suitable for marketing managers or IT managers.

The Customer Relationship Management (Online) Training Course is designed and developed by the expert faculty of the Indian Institute of Management Ahmedabad. The course will be delivered as live online classes through the Zoom platform. 

The Search Engine Marketing Certification encompasses all the necessary concepts of search engine marketing (SEM), such as pay-per-click (PPC), PPC campaigns, ad-writing techniques, performance tracking, understanding user psychology, SEM management, and more. These will help you understand how search engine marketing works, its best implementation methods, and generating profitable leads for your company.

The Search Engine Marketing Certification by Digital Vidya is a self-paced module, consisting of pre-recorded video presentations crafted by trained SEM experts. The course consists of instructor-led, live online classes, hands-on projects, real-time case studies, collaborative online sessions, and over 15,000 SEO tools. For practical learning, you will also work on a month-long project and some take-home projects to implement the acquired skills.

Furthermore, the Search Engine Marketing Certification training consists of a research-based internship, where you will do weekly research on topics. With proper submissions, you will write blog posts on Digital Vidya with your credentials. After satisfactory completion, you will receive the Search Engine Marketing online Certification program. 

The SEO Certification Course Training Online consists of all the key concepts of search engine optimisation (SEO) to help you become a fluent SEO professional. The course curriculum comprises the key components of SEO; such as the SEO framework, best on-page practices, SEO-friendly design, keyword research, and more. 

Moreover, the SEO Certification Course Training Online course by Digital Vidya is a self-paced curriculum, consisting of pre-recorded presentations and videos, crafted by SEO experts. The programme also has instructor-led, live online sessions, real-time case studies, hands-on projects, and a discussion forum, for an interactive learning session. The course also provides free SEO tools for hands-on experience. 

Moreover, the SEO Certification Course Training Online programme also provides a month-long project and take-home assignments to help you further implement the acquired skills. You will also avail of a research-based internship, where you will work on weekly topic research. Once you finish the training course, you can appear for CSEOM and CSEOP certification exams as well.

Every type of business has an abundance of data which needs to be efficiently extracted, distributed and analysed to optimise productivity. Therefore, Analytics is the core of any business. Jigsaw Academy Analytics for Leaders course will provide you with an advanced understanding of Analytics and the concepts associated with it.

The Analytics for Leaders certification course will cover different branches of data analytics, analytical terminology, and analytics methodology. By enrolling for this course, you can explore descriptive and descriptive analysis. The curriculum includes topics like Managing Analytics Talent and Big Data, ensuring that you get a thorough knowledge of the subject.

Moreover, the Analytics for Leaders online course will provide you with step-by-step guidance. With convenient mobile app access, there is always an opportunity to learn. Additionally, round the clock technical support will ensure that you face no hiccups in your learning process. 

The Data Analytics course will make you adept in visualising and exploring data so that you can handle the complexities of your business seamlessly and maximise the profits at the same time. 

The Japanese Business Management training programme encompasses information about Japan's path to economic supremacy, its failure, and the potential to grow in the future. Learning from the case studies of industry giants like Nissan, Toyota, Honda, Softbank, and Recruit, students will understand the nuances of running successful businesses. The four-week edX course is self-paced.

Japanese Business Management online training offers an overview of the Japanese management ecosystem. The course is perfect for students in the domain of business and management. Japan's premier institution, Waseda University, provides the intermediate-level programme. Candidates need to commit three to five hours weekly to learn at a comfortable pace. 

The Japanese Business Management programme comprises several corporate philosophies for students to understand the benefits and limitations of Japan's business ecosystem. The course emphasises socioeconomic factors and international interventions that have shaped the corporate culture, vision, and strategy of Japan. Jusuke JJ Ikegami, from Waseda Business School (WBS), will be your edX course instructor. The self-paced course has two different tracks of enrolment; verified and audit track. The audit track is free of cost and gives access to the programme for a limited duration. 

This UX Design Fundamentals: Creating Business Outcomes course is offered by the online educational platform FutureLearn as a part of the UX Design Fundamentals ExpertTrack programme. The course instructor is Nuno Sobrinho who is a design thinking expert who will conduct the training process. 

This course helps in exploring the role of business strategies for designing and discover the possibilities of creating client or consumer based designing. These aspects lead to enhanced marketing chances of the designs and products in the business arena.

This short term online training provides detailed understanding of the role of collaborative thinking and business management techniques that boosts the business development of the products and services. It’s a comprehensive learning experience for the UX designers to know about the functions of the user research, building personas, developing business models, creating wireframes and building prototypes. 

The customer profile mapping and user journey mapping are made familiar with this UX Design fundamental course that improves the business management, product development and marketing rate in the business.

The AI for Leaders certification course by Edx bridges the void between AI and Business. Artificial intelligence is often seen as the inevitable future that will disrupt human life by interfering to an enormous extent. However, on the other hand, AI is also expected to aid human growth and the world economy. Hence, we must learn more about AI and determine how it could help executives and leaders in the future. 

The AI for Leaders certification by edX aims to spread awareness of what AI has to offer in the business world. Professionals who are the decision-makers in their organisations can benefit from the programme and raise their companies’ levels. What’s more, the AI for Leaders online course delves into how Artificial Intelligence can influence and affect the customer base, investors, employees, and operations of a company. 

An AI-powered business model can take your organisation to new heights and into the league of tech giants like Apple, Alphabet, Amazon, and Uber. The online AI for Leaders course uses various teaching aids like video lectures, case studies, exercises, and reading material from top publications to bring more understanding. The candidates can pursue the course in two different modes; verified and free audit. In the free audit mode, they will have only a limited period of access to the programme. 

The course of Digital Marketing developed by the National Institute of Electronics and Information Technology gives a great learning chance to all the candidates who are interested in the area of marketing and aspects related to it. The duration of this Digital Marketing certification programme is 4 weeks. Students have to spend 2 hours each day pursuing this curriculum. 

The programme offered here is a 100 percent online learning course. Students will learn about the different areas of Digital Marketing online course and processes required for its functioning. Learners will gain basic knowledge about the marketing plan and search engines. Students will gain valuable experience which is necessarily required for being a professional in the field. Digital Marketing training certification course is presented by NIELIT [National Institute of Electronics and Information Technology]. Students will understand the tips and tricks required for being successful in the field. The course will help the candidate in learning about the fundamental tools and building the strategy techniques which are extremely important for being professional in the field.

The Digital Marketing – Strategies & Channels online course explores the various tactics, strategies, and channels for effective online marketing. The curriculum breaks down multiple aspects of digital marketing and explains in detail how each concept works. One of Germany’s leading digital marketing experts, Professor Seitz, will explain the program’s topics to help you understand in the best way possible.

The Digital Marketing – Strategies & Channels certification syllabus covers several strategies such as content marketing, engagement marketing, and experience marketing. You will gain a deeper understanding of how social media platforms influence digital marketing and the niche contribution each forum brings. Whether you want to learn about organic Facebook search, conquer search engine marketing, or explore email and native advertising, this course covers it all and much more. 

Furthermore, this four-week Digital Marketing – Strategies & Channels program offers in-depth course material, assignments, flexible time management, and the opportunity to interact with a global community. You can choose your own learning pace and boost your CV with certification. 

The Digital Marketing for Hoteliers online course is offered at the online education platform FutureLearn and is developed by the Swiss Education Group, a private hospitality educator. The course modules are lined up for four weeks with four hours of sessions every week. The study is learning how to analyse the hotel’s website and examining the customer’s actions both online and offline. The course helps the candidates know about the kinds of target markets, their requirements, data administration, and reviewing those results. 

The course will allow the learners to explore customised marketing strategies and narratives for media along with discovering the role of online travel agencies in the hotel industry and ways to strengthen the connections with them. This business management course will assist the development of expertise in leadership and entrepreneurship while combining the knowledge of digital marketing for the field of hotel and hospitality. The expert guidance for this course is provided by the assistant dean of the Hotel Institute of Montreux, Claire Jollain, and the lecturer's Peter Slade, Ben Smith, Antoine Casanova-Mazet.

The conversion of consumer behavior into useful company information is what digital marketing analytics accomplish. Businesses may learn more about what consumers are doing online, why they are doing it, and how to use this information to create more effective digital marketing campaigns with the aid of digital analytics tools. Digital Marketing Analytics in Practice online certification is designed by the University of Illinois at Urbana-Champaign and taught by Kevin Hartman - Visiting Professor & Head of Analytics at Google, which is delivered by Coursera.

Digital Marketing Analytics in Practice online training provides 20 hours of extensive lectures designed to educate participants with the foundation needed to apply data analytics to real-world difficulties that digital marketers face regularly. Digital Marketing Analytics in Practice online classes discuss topics like digital marketing, web analytics, web scraping, dashboarding, and storytelling, as well as provide an understanding of the practical approach to planning, collecting, analyzing, and reporting data.

Financial Acumen for Non-Financial Managers online certification is designed by Wharton School professors Rick Lambert and Chris Ittner and delivered by the University of Pennsylvania in collaboration with Coursera. Financial Acumen for Non-Financial Managers online classes are designed to assist students in understanding how financial statement data and non-financial metrics can be connected to financial performance.

Financial Acumen for Non-Financial Managers online course is designed to provide learners with a hands-on understanding of how data is used to determine what drives financial performance and estimate future financial scenarios. Learners will be taught more about financial analysis frameworks, income statements, and cash reporting, as well as how to use different techniques to evaluate financial performance using real-life examples to see the principles in action. By the end of this course, learners will have improved their abilities in understanding how financial data and non-financial data interact to forecast events and develop the optimal financial strategy for their firm.