64 Courses and Certifications

Online Marketing Management Courses & Certifications

Great marketing like any great endeavor requires great management. All the talent in the world would not make a marketing campaign for a new product or service work if it is not managed properly. Marketing is a trillion-dollar industry. It has its reach everywhere because all industries use it to reach everyone. Marketing Management ensures exceptional marketing. Thus there is a high demand for professionals in this field. If you have the passion and willingness to work for it, then there are many Marketing Management courses online and offline. You can also pursue free marketing management courses from top online learning providers and universities.

What is marketing management?

It is essential to differentiate between marketing and marketing management. Marketing is the process/processes of generating value for its products/services thus ensuring sales. Marketing has been described in the business world ‘as the art of selling products’  Marketing management, on the other hand, includes all the activities such as organizing, supervising, planning, and coordinating marketing tasks with the aim of meeting the needs of the customers. It is more of a business discipline focusing on the practical use of marketing techniques.

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Who Can Pursue Marketing Management Courses?

  • You can manage people and tasks efficiently
  • You have creative zeal toward working
  • You can see the endless possibilities in marketing management courses 
  • You are a marketing professional and now plan to take on a managerial role

If this is you, then marketing management courses are for you.

Eligibility Criteria for Marketing Management Courses

  • For UG Marketing Management Courses, you must have (10 + 2) qualifications with at least a minimum passing percentage of 50%.
  • For PG Marketing Management Courses, you must have a bachelors in any discipline with a minimum passing percentage of 50%.

Note: Some institutes give admission based on merit, while for others there will be entrance exams.

Entrance Exams For Marketing Management Courses 

Admission into some of the top MBA Marketing institutes in India is granted when a student qualifies for some of the most sought-after entrance exams which are then followed by wither by a personal interview or group discussion rounds. For both UG and PG marketing management courses, there are different entrance exams that are conducted for admission.

Entrance Exams for UG Marketing Courses

Entrance Exam for PG Marketing Courses

Important Skills for Marketing Management Courses

There are many important skills that are considered necessary when it comes to marketing management courses. For becoming an effective marketing manager, one will need to have important skills in managing  such as effective time management

  • Writing & Editing Skills
  • Problem-solving skills
  • Soft  Skills
  • Social Media Skills
  • Logical and Analytical skills 
  • Creativity & Innovation
  • Technical skills

Also Read: Popular providers offering Marketing Management Courses and Certifications

Udemy Marketing Management Courses & Certifications
Swayam Marketing Management Courses & Certifications
Coursera Marketing Management Courses & Certifications
upGrad Marketing Management Courses & Certifications
TSWMarketing Management Courses & Certifications
Edx Marketing Management Courses & Certifications
Talentedge Marketing Management Courses & Certifications
Cambridge International Qualification Marketing Management Courses & Certifications
Emeritus Marketing Management Courses & Certifications
Eruditus Marketing Management Courses & Certifications

What will you learn in Marketing Management Courses?

Popular Marketing Management Certification Courses

Great management requires greater tactics. There is so much you can learn from degree courses or even from experience. The benefit of marketing management certification courses is that they are prepared by professionals and academicians who have done extensive research. You can enroll in and complete these marketing management online courses at your own pace and convenience. Here are some of the best Marketing management certification courses:

Course

Offered by

Duration

Integrated Marketing Management

IISc Bangalore via Swayam

8 weeks

Professional Certificate in Marketing Management and Consumer Behavior

Amity University eLearning, Greater Noida via University of Maryland, College Park

6 weeks

MBA Marketing Management

GNDU Amritsar

24 months

Marketing Management

University of Maryland, College Park via Edx

7 weeks

Marketing Management

IIM Bangalore via Edx

9 weeks

Certified Services Marketing Manager

Vskills

Self-paced

Certificate Program in Marketing Management

Welingkar Mumbai

6 months

Executive Programme in Advanced Marketing Management

IIM Indore via TSW (Times Professional Learning)

12 months

Executive Post Graduate Certificate in Marketing Management

IIM Kozhikode via TSW (Times Professional Learning)

12 months

Advanced Programme for Marketing Professionals

IIM Calcutta via TSW (Times Professional Learning)

12 months

Career Opportunities after Marketing Management Courses

Here are just a few of the job titles that a candidate will become ready for after they have learned and secured degrees or certificates from marketing management courses. These job roles are in high demand owing to the increased need for marketing management. 

Marketing Manager

As a marketing manager, you will oversee marketing campaigns for products, services, and brands. You will supervise different teams (research, advertising, sales, and others).

Average Base Salary p.a.: Rs 680,577/-

Brand Manager 

As a brand manager, you will specialise in brand image. You will develop strategic campaigns to enhance the brand identity.

Average Base Salary p.a.: Rs 886,009/-

Market Research Analyst

In this role, you will research extensively on market trends, products, and consumer behavior through surveys, interviews, reports, and others. You will then give advice to the marketing team on how to make excellent strategies.

Average Base Salary p.a.: Rs 343,324/-

Other careers:

Salary Trends

Professionals who have completed marketing management certificate courses for becoming certified marketing management professionals will be compensated well. Their salaries will vary depending on skills, experience, employers, and location. Mentioned below is the salary of a Marketing Manager based on experience after they have pursued some kind of marketing management certificate courses.

Experience in years

Average Base Salary p.a.

< 1

Rs 455,560/-

1-4

Rs 507,440/-

5-9

Rs 727,952/-

10-19

Rs 959,604/-

 **Source: PayScale

Popular Online Media Courses and Certifications

Scope After Marketing Management Courses

The market industry in the global market reached a value of 1,713 billion dollars in 2023. It is estimated to increase by 4,414.9 billion dollars in 2030. This trillion-dollar industry will only work if there is good management.  If you have what it takes then opt for the best marketing management courses to get ahead in the game.

Top Recruiters for Marketing Management Professionals

Finding the right amount of professionals who are interested in the field of marketing is a difficult thing that the recruiting organisations will have to manage as it is an essential part of the recruitment process. Some of the best recruiting institutions and organisations that hire marketing management certificate courses are as follows:

  • Tata
  • NBC
  • Flipkart
  • Swiggy
  • Zomato
  • Google

FAQs on Marketing Management Courses

Q: How can I learn online marketing management courses?

A: There are many online marketing management courses that you can pursue from top institutes. These marketing management courses online are recognised all over the world and can give you specialisations in the marketing industry.

Q: Is marketing a good career?

A: Yes. While a degree in Marketing Management courses is paramount, it is necessary to be updated on what is happening in the industry. So choose from a variety of online marketing management courses to fill in the gap.

Q: How long do you study marketing management?

A: For UG marketing management courses. it can take up to 3 years. PG Marketing management courses can take up to 2 years. The duration of marketing management certificate courses can range from a few days to a few years. Any course for a marketing manager will also be under the postgraduation category hence 

Q: How much does it cost to study marketing management courses?

A: There are numerous free marketing management certifications. Then there are Marketing Management certification courses which can cost up to Rs 8 lakhs. (Many institutes offer their full-time degree courses online.) Coming to on-campus UG courses, it can take up to Rs 9 lakhs and for PG it will be around Rs 15 lakhs if the candidates pursue a course for marketing manager.

Q: Is Marketing Management competitive?

A: Yes Indeed. Each company has its own fierce competitors. So they are always trying to develop the best strategies to ensure their marketing is unique and powerful. Hence take the best online marketing management courses to enhance your skills.

Q: What are some of the top institutes for pursuing Marketing Management Courses?

A: Some of the best institutes offering marketing management courses are Jamnalal Bajaj Institute of Management Studies, Mumbai, School of Business, University of Petroleum and Energy Studies, Dehradun, Maharaja Sayajirao University of Baroda, Vadodara, and more.

Career Category
Specialization
Job Role
Skills

Pricing

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To
BBA Marketing Management

Offered by

Online Degree

BBA Marketing Management

Online BBA Marketing Management is a bachelor’s degree programme divided into six semesters. Students through the online BBA Marketing Management course from UPES Online will be equipped with essential marketing skills, making them well-prepared for success in their future careers. The programme is designed to provide a flexible learning experience, making it accessible to working professionals and students alike.

With a focus on practical knowledge and industry insights, the UPES Online BBA in Marketing Management prepares students for a dynamic career in marketing. The program emphasises the application of modern marketing strategies and tools, ensuring that graduates are well-prepared to meet the demands of the competitive business environment.

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36 Months
1,50,000
Online MBA Marketing

Offered by

Online Degree

Online MBA Marketing

Master of Business Administration in Marketing at Manipal University, Jaipur is a two-year online degree programme structured over four semesters. The Manipal Online MBA Marketing course aims to help students develop the relevant marketing skills required to become efficient marketers in today's world. The online MBA Marketing offered by Manipal University also looks to imbibe leadership skills in students to make them strong leaders of the future. By pursuing the online MBA Marketing from Manipal University, students will explore careers like marketing manager, brand manager, market research analyst, media planner, digital marketing manager, and more. Get detailed insights about this online MBA course below.

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24 Months
1,75,000

Offered by

Liverpool Business School , IMT Ghaziabad via upGrad
Online Degree

MBA with Specialization in Marketing

The "MBA with Specialisation in Marketing"Degree is a 20 Months course for working professionals that is awarded jointly by upGrad, and Liverpool Business School which helps one complete their MBA from a top foreign university.

Liverpool Business School is a top UK School for getting a Master's Degree in Administration. And, a candidate can go to the university campus to attend an all-paid 1-week immersion program. 

The "MBA from Liverpool Business School with Specialisation in Marketing" curriculum has some of the important topics covered like Brand Building, Marketing Channels, Digital Business Innovations, Sales and Distribution Management, and Market Management. The

content is prepared by the faculty and industry leaders. And, the content is made in the form of videos, projects, and even case studies.  

The "MBA with Specialisation in Marketing" program not only helps in the acquisition of knowledge but also helps in the student’s further employment opportunities. Again, adding the degree details to resumes or CVs leaves a good impression on the employers who are hiring.

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20 Months
Advanced Programme for Marketing Professionals

Offered by

Certificate

Advanced Programme for Marketing Professionals (APMP)

The Advanced Programme for Marketing Professionals course is a 12 monthly programme which aims to brush up the professional capabilities of executives and to develop an appreciation of concepts that can easily deal with market planning issues, complexities arising due to frequent changes in the marketing pattern and challenges.

The sales and marketing function is the soul of any business sector and organisation. The advanced Programme for Marketing Professionals online course trains the managers to take a proper approach regarding sales and marketing function. The effective advances towards it reduce the chances of unpredictable risk while providing a sense of security to the business. 

...Read More
12 Months
4,05,000
Skills Covered:
Decision making skills Marketing skills Sales skills
Certificate

Chief Medical Officer Programme

In today's rapidly evolving and dynamic healthcare environment, there is a greater than ever need for intelligent medical leadership in the C-suite that combines clinical expertise with business understanding, which is addressed in the Chief Medical Officer Programme certification course. Organisations and chief executives count on the learner to be an outstanding operational leader and strategic business partner who can encourage change by developing new care models while establishing the highest standards for patient safety and quality improvement.

With the help of the Chief Medical Officer Programme training from Emory Executive Education in partnership with Emeritus, students will be able to manage and motivate employees throughout the company with a common vision that takes into account both strategic business objectives and the particular requirements of patient care delivery. The 9 to 12 months of intensive learning experience is concentrated on giving them the mentality, abilities, and frameworks needed to perform as a CMO, from corporate leadership to managing clinical operations, persuading stakeholders, and driving quality improvement.

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...Read More
12 Months
$ 30,000
Skills Covered:
Leadership Business Management
Post Graduate Program in Marketing Management

Offered by

Certificate

Post Graduate Program in Marketing Management

The Post Graduate Program in Marketing Management is an eleven-month-long certification course. The training encompasses marketing management’s fundamentals, ranging from its basic principles to sales management, consumer behavior, market research, etc. It aims towards imparting essential knowledge on this core business function for candidates to pursue employment in sales and marketing management. 

This Post Graduate Program in Marketing Management training is a specialized curriculum that helps aspirants develop in-demand management skills. Curated by practicing managers and expert faculty personnel, the course covers services marketing, marketing research, brand management, consumer-buyer behavior, and other core topics. This lucid structure is open to management professionals and freshers, irrespective of whether they have prior expertise in this field. 

Furthermore, the Post Graduate Program in Marketing Management online course consists of a virtual exam, where students can earn certification by securing adequate marks on every paper. The Welingkar Institute provides the required study material and has made this program available for international students too.

...Read More
11 Months
18,880
Skills Covered:
Networking Digital marketing skills Sales skills
Certificate

PGP Marketing Research

The PGP Marketing Research certification course is designed for postgraduate students who are interested in the field of Marketing Research. Candidates who get into this course will be able to receive information regarding market segmentation, market control, product pricing and promotions, techniques to make strategic decisions, etc. The programme will be supervised by the industry experts and the sessions will take place on the offline campus as it is a residential course. The PGP Marketing Research certification syllabus of the programme includes a total of eight modules including the dissertation and internships. The curriculum of the programme is 11 months long. The course also includes exclusive hands-on projects in internships with the partnered organizations. Upon the successful completion of the PGP Marketing Research course along with the dissertation as well as internship projects, students will get a certificate and will be able to receive placement benefits with the assistance of the institute.

...Read More
11 Months
8,71,020
Skills Covered:
Marketing skills Business Management
Executive Programme in Strategic Marketing for Business Success

Offered by

Certificate

Executive Programme in Strategic Marketing for Business Success

The Executive Programme in Strategic Marketing for Business Success Certification Course is a 10 month long specialised programme that discusses the relevance of innovative marketing strategies and strategic global marketing. The live online course is available on the Eruditus learning platform.

The Executive Programme in Strategic Marketing in the Digital Era Training Course explores the fundamental concepts including digital marketing, design thinking and advanced areas of artificial intelligence and blockchain. The course will be taught through online sessions and on-campus immersions.

After completion of the Executive Programme in Strategic Marketing in the Digital Era Live Course by attaining the required score and attendance, learners will receive the prestigious IIM Lucknow certificate of completion.

...Read More
11 Months
1,95,000
Skills Covered:
Marketing skills Digital marketing skills
Certificate

Post Graduate Certificate in Media & Marketing

The Post Graduate Certificate in Media & Marketing Live Course is an online course that introduces learners to the management and media fundamentals along with media verticals. The 11-month long course includes 1 week of campus immersion.

The Post Graduate Certificate in Media & Marketing Training Course is offered by the TimesPro School of Media & Marketing in partnership with Bennett University as the Knowledge Partner. The programme will be coordinated by Dr. Shamindra Nath Sanyal, Associate Professor of Marketing with the School of Management, Bennett University.

After completing the Post Graduate Certificate in Media & Marketing Online Course, learners will be awarded a Certificate of Completion by the TimesPro School of Media and Marketing.

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11 Months
4,13,000
Skills Covered:
Marketing skills Social media skills Social Media Marketing Digital marketing skills Knowledge of Media Ethics
Post Graduate Certificate in Data Engineering

Offered by

Certificate

Post Graduate Certificate in Data Engineering

10 Months
2,62,000
Chief Marketing Officer Programme

Offered by

Certificate

Chief Marketing Officer Programme

The Chief Marketing Officer Programme is a 10-month programme that aims to incorporate and enhance the marketing capabilities of the individual. This course covers a range of topics including digital marketing, brand management, marketing communications, customer relationship management, and so on. It has been developed and is taught by experts at the Indian Institute of Management, Lucknow (IIML).

The Chief Marketing Officer of a company is a senior executive who manages and regulates the company’s marketing activities. This is an ever-evolving role that keeps changing over time and demands adaptability from the individual. The Chief Marketing Officer Programme certification by Emeritus has been developed to keep up with the changing nature of the role, so the individual has the skills to evolve as per demand.

The Chief Marketing Officer Programme classes will instil the learners with leadership qualities and strategic skills to keep up with the evolving markets and customer needs. They will acquire the skills to drive business growth and lead marketing initiatives. Additionally, going through this course will enhance their critical thinking and problem-solving skills

...Read More
10 Months
4,21,200
Skills Covered:
Leadership Brand Management
Post Graduate Program in Marketing Management

Offered by

Certificate

Post Graduate Program in Marketing Management

Indian Marketing Ecosystem is growing exponentially and thus is expected to grow even more in the coming years along with the mainstream market. With this, the consumer’s pain points are becoming even more inaccessible. This is the reason that the Post Graduate Program in Marketing Management certification course was designed by UPES CCE. The course curriculum is designed to make the students understand human and market behavior in a strong way. This will allow the students to overcome the connection with the end consumer by using marketing principles.

The Post Graduate Program in Marketing Management training will help the candidates to build strategies that can improve business interactions with the world. This certification course has a holistic structure that helps in equipping the candidates with core business skills like analytical skills and business skills. This course is highly suited for technical experts who want to upskill for higher marketing roles. 

...Read More
10 Months
75,000
Certificate

Chief Marketing Officer Program

The Chief Marketing Officer Program certification is a 9 monthly programme. This course has both online, and offline, in-person modes in which it is taught. The course syllabus and other content are made by Columbia Business School Executive Education but are offered through the platform of Emeritus who is a supporting provider. 

This multimodal Chief Marketing Officer Program training will help the participants adapt to these dynamics which are changing and simultaneously excel in the role of a CMO. With this certificate course, candidates will discover ways in which customer relationships can be strengthened and leadership positions can be claimed for maintaining sustainable business growth. Every successful aspirant shall be awarded a certificate in Business Excellence after course completion.

...Read More
9 Months
$ 28,000
Skills Covered:
Marketing skills
International Postgraduate Diploma in Marketing Level 7

Offered by

Certificate

International Postgraduate Diploma in Marketing (Level 7)

The ‘International Postgraduate Diploma in Marketing (Level 7) in India’ online course is a study about the significance of marketing in the business world while understanding the fundamentals of the advanced theories of marketing. This online program is provided by the Metropolitan School of Business and Management UK. The international postgraduate diploma course classes are organized online and the duration of the program is nine months. 

The course enables students to gain knowledge of marketing strategies and techniques for improved business management and development. The course curriculum includes six-course modules offering the basic and advanced principles of effective marketing and the learners are tested with assignments after submission of which they can earn one hundred twenty academic credits. The ‘International Postgraduate Diploma in Marketing (Level 7) in India’ training is an independent learning program that ensures students a course certificate from MSBM UK and OTHM Qualifications after completion of the course study.

...Read More
9 Months
5,68,563
Skills Covered:
Marketing skills Sales skills Digital marketing skills Business Management
Post Graduate Program in Marketing Research

Offered by

Certificate

PG Program in Marketing Research

PG Program in Marketing Research is a postgraduate programme on marketing research offered by RISE online learning platform in the online mode.  The seven-month-long online course also provides a 2-month internship for learners that will help them to get exposed to practical aspects of marketing research. PG Program in Marketing Research Certification Syllabus will provide the students with a thorough understanding of marketing research including Advanced Analytics, Qualitative Research, application of marketing research, and many more. 

PG Program in Marketing Research Certification is offered by RISE in collaboration with Aeon Research. Approved by MRSI (The Market Research Society of India), the online PG programme will open a plethora of professional opportunities for learners. PG Program in Marketing Research Certification by RISE will also train the professionals and learners on the application of the latest tools in market research such as Microsoft ExcelTableau, SAS online, Power BI, and many more. 

...Read More
9 Months
75,000
Skills Covered:
Marketing skills
Certificate Program in Marketing Management

Offered by

Certificate

Certificate Program in Marketing Management

The Marketing Management program is a comprehensive distance learning certification course created by the Welingkar Institute of Management which holds a great deal of respect in the field of management. Experienced mentors will teach the course, and the reading material will be provided to you along with question banks that will help you in a quick revision after you're done learning a lesson.

Moreover, the Marketing Management certification syllabus has a lot of intellectual benefits as the course improves your marketing research skills, marketing techniques, and communication skills while adding to your knowledge about the behavioral patterns of consumers and buyers.

You can take the Marketing Management course by WeSchool from the comfort of your home and save time as it will give you a glimpse of what graduation or post-graduation in marketing and management looks like. Based on that, you can make a better decision about whether you want to pursue a full-length degree.

...Read More
6 Months
11,800
Skills Covered:
Communication skills Marketing skills
Certificate

Executive Program in Marketing Management

The Executive Program in Marketing Management Training Course is a 6-month long course that discusses the concepts of marketing management with a specialized focus on global industrial sectors. The course led by the experts at Mizoram University is available on the mzuonline learning platform.

Through the Executive Program in Marketing Management Certification Course, learners will be able to gain advanced-level knowledge and skills in marketing management, strategic management, and business management along with advertising and sales skills. 

...Read More
6 Months
9,900
Skills Covered:
Marketing skills Business Management Sales skills
Integrated Marketing Communication

Offered by

Certificate

Integrated Marketing Communication

Integrated Marketing Communication Certification is developed with a blend of theoretical lectures and various examples which will provide insights into real-life scenarios. It is the process of unifying a brand’s messaging for making it the same across all media platforms that the brand does use for its target audience.

Integrated Marketing Communication Classes will help participants get familiarized with the integration of marketing communication modes and strategies for building brands.

All students enrolling for the course get an Integrated Marketing Communication Certification from the Indian Institute of Technology Roorkee (IIT Roorkee) under the Swayam Initiative by the Government of India. 

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12 Weeks
Free
Skills Covered:
Marketing skills
Certificate

Special Services Marketing In India

The number of companies has improved a lot in the marketplace to give a platform to people who want to sell their products and make their brand popular in the marketplace. As compared to physical goods, they are intangible services that give the benefit of testing the service and then paying for it. More services are offered through companies to build a relationship with the clients by giving them a chance to know and test the service without any added cost. 

Using the knowledge provided from this Special Services Marketing in India Course on Swayam, the candidates can learn the basic as well as the advanced knowledge about services and how to present to the customers. The effect of different kinds of services on the economy of the country is also taught to the candidates. The focus on quality more than quantity is fit in the candidate’s mind to make them aware of its importance in any company.

Candidates who want to pursue a career in marketing from big companies can take advantage of this course. Many companies have taken benefits of services and brought their marketing team to implement new plans for attracting more customers.

...Read More
8 Weeks
Skills Covered:
Marketing skills
Certificate

Certification Course on Managing Marketing in the Hospitality and Tourism Industry

Managing Marketing in the Hospitality and Tourism Industry course is specially formulated for candidates who want to receive a professional certificate in the tourism and hospitality sector. During the Managing Marketing in the Hospitality and Tourism Industry training creative approaches, such as assignments and projects will be incorporated so that they are exposed to an advanced level of learning. Best practices and communication skills will be taught to the participants so that they learn more efficiently. The applicants will be learning to build customer loyalty and create a strong customer-client relationship.

The Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX will continue over a course of eight weeks during which the students will be provided with assignments to solve. The program also has the provision of upgrading Managing Marketing in the Hospitality and Tourism Industry training for accessing better learning facilities. The latest key principles that are related to marketing and the theories that are related to the hospitality domain are incorporated in the curriculum of the Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX.

EdX provides two different options for this online course; verified and audit. In the verified mode, the learners will get unlimited access to the course and a certificate of completion whereas in the free audit mode, they will have a limited duration of access. 

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8 Weeks
Intermediate
Free
Skills Covered:
Hospitality skills Knowledge of tourism
Certificate

Introduction to Marketing Management-1

The course will be primarily emphasizing marketing management techniques and their application. The certification program on Introduction to Marketing Management-1  by Swayam will be focusing on the concepts that include- the concepts related to marketing and its managerial decisions for helping the students formulate an effective marketing strategy. The Introduction to Marketing Management-1 certification syllabus over the period of eight weeks will cover the topics like- marketing environment, ethical issues related to marketing, microeconomics, marketing information, and others. 

The course will be focusing on the subject of- “management studies”.  After completing the Introduction to Marketing Management-1 certification course the students will have their skills enhanced in the subject of consumer behavior. The student's post completion of the program will learn to target the customers for the products by effectively placing their products. The program will be focusing on the working knowledge of the different concepts involved in marketing.

...Read More
8 Weeks
Skills Covered:
Marketing skills
Global Marketing Management

Offered by

Certificate

Global Marketing Management

The Global Marketing Management certification course focuses on making enrolled students more aware about the dynamics and dimensions of the global market and how to manage it through different methodologies and implementation of theories. The course will begin with the global market central module occupying a significant and growing portion of the overall business of the planet.

Today, almost all businesses, big and small, are influenced by world events and competition because most export output and secure suppliers from foreign countries. The Global Marketing Management training will help the students to grab the understanding of why it is necessary to consider the success of most managers, regardless of the scale of the sector, from a global viewpoint, to approach their operational strategies.

In view of the above, this course provides a fresh, updated analysis of the global business environment and successfully combines a comprehensive global business review with an exhaustive discussion of what is happening in the global market. The Global Marketing Management certification will give expressive and immense structure of the benefits.  This is a core programme that is structured within the duration of eight weeks along with the compilation of the course with certification.

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8 Weeks
Free
Skills Covered:
Marketing skills
Integrated Marketing Management

Offered by

Certificate

Integrated Marketing Management

The Integrated Marketing Management online course will be providing the candidates with the details for providing them with a strong foundation in the field of the essentials of marketing management. The program covers all the necessary details that are involved in the fiercely competitive Indian market scenario. 

The Integrated Marketing Management certification syllabus covers the following details about - marketing function, relationship with other functions, marketing concept, buyer behavior, consumer, marketing environment, marketing planning, relevance, marketing organization, product policy, market segmentation, sales forecasting,  markets, distribution, management of sales force, advertising and promotion. 

Upon completing the eight-week program the students will be learning to market new products. They will be able to formulate the product life cycles.  The working mechanisms of pricing will also be covered in the online session on the Integrated Marketing Management by Swayam. The course will be helping the students to deal with the applications that are related to meta marketing strategies.

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8 Weeks
Free
Skills Covered:
Marketing skills
Marketing Management - II

Offered by

Certificate

Marketing Management - II

The Marketing Management-II elective course by Swayam takes around eight weeks to complete. It is the second part of the Marketing Management curriculum by Swayam. It is an undergraduate and postgraduate level programme falling under the category of Management Studies and Marketing. Professors Jayanta Chatterjee and Shashi Shekhar Mishra teach this course, which AICTE approved.

The Marketing Management-II online programme aims to introduce to the students the evolving marketing process in present times. Candidates will learn about the leading principles and practices which form the building blocks of marketing strategies. This course gets plenty of recognition and industry support from several Pharmaceutical, automotive, chemical, FMCG industries, and many engineering and service industries.

The Marketing Management-II training is 100% online except for the end-term evaluation examination. There are video lectures, reference material, graded tests, and assignments available to the candidates when they enroll in the course. Swayam does not charge any fee for enrolment in the programme.

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8 Weeks
Free
Skills Covered:
Marketing skills Brand Management

Offered by

Certificate

Performance Marketing Bootcamp - Google Ads

The Performance Marketing Bootcamp - Google Ads certification course is an 8-week intensive online programme designed to equip beginners with the essential skills and knowledge in performance marketing using Google Ads. The course is led by industry experts and offers more than 40 hours of live learning sessions. The course also includes case study discussions, and personalized feedback to ensure a comprehensive understanding of Google Ads.

In Performance Marketing Bootcamp - Google Ads certification by upGrad, participants will learn about paid advertising, ad auctions, campaign setup, budgeting, and effective ad writing. The curriculum also covers keyword research, ad extensions, and conversion tracking. Furthermore, participants will explore the Google Display Network and YouTube video campaigns.

This Performance Marketing Bootcamp - Google Ads training is ideal for individuals interested in pursuing a career in digital marketing or performance marketing. Upon completion, learners will receive a recognized completion certificate and gain access to upGrad's extensive alumni community, enhancing their networking opportunities in the industry.

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8 Weeks
35,000
Introduction to Marketing Essentials

Offered by

Certificate

Introduction to Marketing Essentials

Over the years, marketing strategies and techniques have evolved drastically. In today’s date, marketing has revolutionised the way you sell and market your products and services. Get Swayam's Certified Course in Introduction to Marketing Essentials to grasp essential industry knowledge.

The Introduction to Marketing Essentials training programme by Swayam is a core subject course on a postgraduate level. This management studies training is spread over six weeks. The course covers all the fundamental topics and their application in practical job experiences. The marketing expertise you attain from this course will set you apart from your competitors.

The online Introduction to Marketing Essentials programme will take you through a basic overview of marketing. Students will learn about segmentation, targeting, differentiation, positioning, and pricing strategies in marketing. The training is an excellent opportunity to strengthen your base in the field of marketing. Dr Ashis Mishra teaches this tutor-led course. He is part of Indian Institute of Management Bangalore (IIM-B) as a faculty member in the Marketing Area.

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6 Weeks
Skills Covered:
Marketing skills Digital marketing skills Social Media Marketing
Quantitative Marketing Research

Offered by

Certificate

Quantitative Marketing Research

Swayam’s Quantitative Marketing Research course helps learners answer crucial questions related to marketing with the help of data. Marketing research is important for marketing managers, and this course allows candidates to study the design, interpretation, and implementation of quantitative market research projects.

Quantitative Marketing Research training has a comprehensive curriculum spread over six weeks, where the students are introduced to the idea of willingness-to-pay and value, and the use of auctions to estimate the same. The course discusses conjoint analysis, where the concept of value is a function of different attributes. 

Furthermore, the Quantitative Marketing Research online course covers cluster analysis which discusses market segmentation based on various value propositions desired by different customers. Learners will also get to discuss ethical issues pertaining to marketing research to go beyond technical aspects and enter real-life scenarios. Prithwiraj Mukherjee, from IIM B, who is an expert in marketing management and marketing research, is your training instructor. You will receive English video lectures for learning.

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6 Weeks
Free
Skills Covered:
Marketing skills
Account Based Marketing

Offered by

Certificate

Account-Based Marketing

The Account-Based Marketing course by ISB is an executive programme offered through the online mode of learning. It helps candidates align sales and marketing functions to drive target acquisitions. The ABM model is seen to secure multi-fold growth in contract values and marketing investments for enterprises. 

Spread across five weeks of learning, ISB’s Account-Based Marketing course takes you through an interactive and first-hand experience of ABM tools. Other learning methods such as live examples, case studies, simulations, and projects are also employed to facilitate understanding in this vast subject of ABM study. Candidates are granted a certificate of completion issued by the Executive Education Centre of ISB- a leading B-School.

ISB’s Account-Based Marketing programme is taught by Professors DVR Seshadri and Piyush Kumar. Prof. DVR Seshadri is a Clinical full-time professor of Marketing and the Director of the Centre for Business Markets at ISB. Prof. Piyush Kumar is an Associate Professor of Marketing at the Terry College of Business and is the President of Statistics Inc.

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5 Weeks
85,000
Skills Covered:
Marketing skills Sales skills
Quantitative Marketing Research-1

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Certificate

Quantitative Marketing Research

The Quantitative Marketing Research online course is an introductory level program that can be attended by all the users who think that this course will benefit them. The syllabus includes- the concept of value, auctions, marketing research process, and cluster analysis are covered in depth by the tutors from IIMBx in this Quantitative Marketing Research certification. Assignments and activities will make the students learn thoroughly.

The certificate which is given at the end of the Quantitative Marketing Research training consists of the logo of the Indian Institute of Management Bangalore and the signature of the instructor from the same institution. The edX provides a verified certificate to all the candidates who belong to the verified track. 

This certificate given is also shareable by the participants to their portfolio or resume. It can highlight your profiles on various platforms like LinkedIn. The participants will also receive concessions and discounts on the Quantitative Marketing Research certification fees by applying for coupons, scholarships, and financial assistance.

There are two pathways in which enrolling in this course of edX is possible. One is the verified track, and the other is the audit track. During the audit mode, the candidates shall have limited time access to the course, but access becomes unlimited during the verified track.

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5 Weeks
Beginner
Free
Skills Covered:
Marketing skills

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