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Competitive Marketing Strategy

Offered by

Certificate

Competitive Marketing Strategy

The certificate programme on competitive marketing strategy (live online programme) offered by IIM Bangalore is an overview of an efficient market strategy formulation and the correct implementation of it to get the desired results in any venture. 

The course outlines the need for strategizing according to the current market environment, the correct strategies for developing a plan of action and the benefits of an effective market strategy.

Strategizing for a venture needs a certain level of sensitivity to the external environment of the market. It requires the organization to determine what it can do to get the advantages of the market in their favour. 

Developing these successful marketing strategies will need a deeper insight into links between the strategy and its implementation on the ground, whilst factoring several other factors involved in the process like public image and customer satisfaction, etc. 

The IIMB certificate programme on competitive marketing strategy (live online programme)  will help candidates to learn the basic skills to understand, scrutinize, overcome and aid in the constructiveness of strategy development. The programme aims at developing candidates to learn and appreciate the linkages between various dynamic factors and their role in strategizing for the business. 

The course offers exposure in the right direction for practical learning. 

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3 Days
90,000
Skills Covered:
Marketing skills
Certificate

Urban Transportation

The Urban Transportation Training Course is a 3-day long program that analyses the factors affecting rapid urbanisation in the public transport sector. This management development programme discusses the core strategies and key functions involved in urban transportation.

Through the Urban Transportation Live Course, learners will be able to thoroughly analyse different components of the urban transportation sector through expert lectures, group discussions, exercises, and projects.

After completing the programme, all learners will receive an official Urban Transportation Certification. The course is designed and delivered by experts at the Indian Institute of Management Ahmedabad (IIMA)

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3 Days
80,000
Skills Covered:
Knowledge of Urban Planning Strategic Mindset Marketing skills Decision making skills Managerial skill Human Resource Management
Supply Chain Modelling and Analytics

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Certificate

Supply Chain Modelling and Analytics

3 Days
35,000
Project Management

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Certificate

Project Management

3 Days
25,000
Artificial Intelligence for Managers

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Certificate

Artificial Intelligence for Managers

3 Days
25,000
Certificate

Applications of Behavioral Science in Management: The CXO Playbook

The online course offers a comprehensive exploration of how behavioural science can be applied to enhance management practices and decision-making for CXOs (Chief Executive Officers). The Applications of Behavioral Science in Management: The CXO Playbook certification by IIM Ahmedabad gives valuable insights into why people think, act, and make choices the way they do.

The Applications of Behavioral Science in Management: The CXO Playbook certification course begins by delving into the brain's operating principles (BOP) and their impact on decision-making processes. It explores the RECU approach to decision-making, incorporating heuristics and biases as applications of BOP specifically tailored for CXOs. Participants also learn the importance of profiling relevant stakeholders to develop a deep understanding of their behaviour. The Applications of Behavioral Science in Management: The CXO Playbook online course content is divided into six modules covering various aspects such as understanding AI and machine learning, exploring use cases of AI in public policy, learning from commercial AI implementations, and more.

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3 Days
2,00,000
Skills Covered:
Communication skills Leadership
Building and Leading Teams

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Certificate

Building and Leading Teams

The Building and Leading Teams certification course is a 3-day offline programme on the campus of IIM Indore. With a wide range of interactive methodologies, this programme helps the candidates enhance their leadership skills for the effectiveness of their organization. The effectiveness of an organization relies on managerial efforts and the ability of executives to develop a sense of teamwork among their team members. This includes functioning as both a team member and a team leader.

Building and Leading Teams certification by IIM Indore provides a variety of learning methods, including presentations, case discussions, simulations, lectures, and role play. The programme aims to equip managers with the necessary skills and knowledge to effectively lead their teams, build strong team spirit, and drive success within their organization.

Prof. Shrihari S. Sohani is the instructor of this course. Building and Leading Teams training provides hands-on exercises, learning from expert speakers, analyzing real-world scenarios, and applying leadership techniques within simulated environments. 

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3 Days
20 January 2025 - 22 January 2025
45,000
Enquire
Skills Covered:
Interpersonal skills Leadership
Strategic Business to Business Marketing

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Certificate

Strategic Business to Business Marketing

Strategic Business to Business Marketing certification course provides you with knowledge of business-to-business marketing. In this course, candidates will learn about the opportunities and challenges associated with business-to-business marketing.  The goal of this course is to familiarize participants with various aspects of business-to-business (B2B) marketing. 

Strategic Business to Business Marketing certification by IIM Indore covers the business marketing environment and the factors that influence it, such as customer characteristics, product features, and service considerations. In this course, candidates will explore organizational buying behaviour and decision-making processes, including insights into managing buyer-seller relationships. The programme also focuses on segmentation, targeting, and positioning strategies in business markets, as well as provides an overview of key account management. 

In Strategic Business to Business Marketing training candidates will also be provided with the knowledge of managing different marketing functions, commonly known as the 4 Ps (product, price, place, and promotion), specifically within the context of B2B marketing. This is a 3-day of course and is provided offline on the campus of IIM Indore.

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3 Days
19 January 2025 - 21 January 2025
54,000
Enquire
Skills Covered:
Decision making skills
Accounting and Finance Analytics for Managerial Decision and Cost Effectiveness

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Certificate

Accounting and Finance Analytics for Managerial Decision and Cost Effectiveness

Accounting and Finance Analytics for Managerial Decision and Cost Effectiveness certification course teaches candidates how to analyze financial and accounting information so they can solve problems and make smarter choices for their businesses. Accounting analytics is about connecting financial information, like balance sheets and income statements, with other relevant data to understand and predict a company's financial performance. 

Accounting and Finance Analytics for Managerial Decision and Cost Effectiveness certification by  IIM Indore is a 3-day course and is available in offline mode only. The venue for the programme is the campus of IIM Indore. Accounting and finance analytics provides different perspectives on a company's financial data and it also helps us gain a deep understanding and take action to improve business performance. 

Accounting and Finance Analytics for Managerial Decision and Cost Effectiveness training provides the knowledge of combining financial data with non-financial data, such as customer trends or market conditions. With the help of this course, candidates can make more accurate predictions, optimize operations, and make strategic decisions.  

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3 Days
45,000
Strategic Reward Management

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Certificate

Strategic Reward Management

The Strategic Reward Management certification course is a 3-day programme in offline mode on the Mumbai campus of IIM Indore. This programme delivers insights about a strong balance between reward management practices, tactical posturing, and the competitive landscape of labour. Strategic Reward Management certification by IIM Indore is a course that is generally to be sponsored by an organization but individuals on their own can also apply for the same. 

Appropriate reward choices can help the organization gain a sustainable advantage if the strategies for reward management are applied carefully. To change the behaviour of any organization, a reward is considered to be a great tool that can directly influence performance goals. 

With the help of Strategic Reward Management training, you will gain knowledge of how proper reward management can encourage strategy-critical behaviours. How the cost of administration and workability can be managed are also part of the course learning. 

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3 Days
45,000
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Business Models for Executives

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Certificate

Business Models for Executives

The Business Models certification course will teach candidates how to create different models for business situations and use computer solutions to make decisions. The main aim of this programme is to equip the candidate with the necessary knowledge and skills to build models, utilize computer solutions, and understand their practical applications. 

Business Models certification by IIM Indore provides you with real-world examples and cases that will be used to explain how to analyze and understand these models. The emphasis is on showing candidate-specific computer illustrations to illustrate how these models can be applied. The main focus of the Business Models course is to help candidates effectively use these models in real-life situations. 

Business Models training will be provided on the campus of IIM Indore and there is no online mode of learning for this certification course. The programme is for 3 days and the instructor of this course is Prof. U.K. Bhattacharya. 

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3 Days
54,000
Enquire
Skills Covered:
Decision making skills
Leadership Competencies in Complex Organizations

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Certificate

Leadership Competencies in Complex Organizations

Leadership Competencies in Complex Organizations is a three-day programme. It has been developed by the Indian Institute of Management (IIM), Indore. The aim of this course is to provide the participants with the skills and knowledge to be effective leaders in today’s world of complex and dynamic organizations and environments. 

Leadership Competencies in Complex Organizations certification by IIM Indore has been designed for business leaders and managers who want to achieve growth in their professional careers by learning about tackling complexities in their organizations. It is an intensive programme that includes a number of simulations, lectures, discussions and presentations to present methodologies to enhance one’s leadership skills.

The Leadership Competencies in Complex Organizations classes have been tailored for middle-level professionals and managers and aim to aid them in understanding complex leadership models and theories. The participants will learn to enhance their managing and leadership skills and have an opportunity to communicate and collaborate with fellow participants.

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3 Days
45,000
Enquire
Skills Covered:
Leadership and Management Skills
Motivation Team Building and Leadership

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Certificate

Motivation Team Building and Leadership

The programme Motivation, Team Building and Leadership has been designed for professionals in management roles who want to enhance their management and leadership skills and enhance their influence as a leader. It is a three-day programme organised and hosted by the Indian Institute of Management (IIM) Indore.

In the complex work environment of today, organisations are gradually coming to terms with the importance of effective motivational and leadership skills. A business leader must be familiar with the skills to propagate positivity among his team while being an effective leader. The Motivation, Team Building and Leadership course aims to help the participants in enhancing their management skills and foster effective teamwork. It aims to equip individuals with techniques to motivate themselves and inspire others and create high-performing teams. 

The roles of leadership have evolved over the years, and this programme aims to equip the participants with up-to-date knowledge and skills of leadership. Taking the Motivation, Team Building and Leadership classes will help the participants to tackle the issues related to management and leadership, and they will be well-equipped to lead their teams in a more effective manner. 

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3 Days
45,000
Enquire
Skills Covered:
Leadership Motivation
Learning to Read Behavioural Evidence HR Analytics for Organizational Excellence

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Certificate

Learning to Read Behavioural Evidence HR Analytics for Organizational Excellence

HR Analytics refers to the data analysis techniques and statistical techniques used to make decisions based on data in the field of Human Resources. The purpose of HR Analytics is to collect real-time data and identify the most effective ways to improve organizational performance. 

The Learning to Read Behavioural Evidence: HR Analytics for Organizational Excellence certification by the Indian Institute of Management, Indore is a three-day long programme organised and hosted by the experts at IIM Indore. It has been specifically tailored for HR professionals to enable them to identify key HR issues, deal with grievances and client feedback, and identify the behavioural alignment of the strategies with their organization. 

The programme includes a number of tutorials, simulations and case studies to demonstrate the methodologies and techniques involved in HR Analytics. The programme is suitable for middle and senior-level executives working in the HR domain. Through the course material, the programme will explore various aspects of HR analytics to equip the participants with a better understanding of their roles.

Also read:

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3 Days
45,000
People Analytics Workshop

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Certificate

People Analytics Workshop

Knowledge of people analytics plays an important role in certain professions such as human resource management. Analytics is an essential part of decision-making as it provides HR and managers with evidence-based data-driven insights to influence their decision-making. By analysing people-based data, they can make thought-out decisions around recruitment, talent management, and the like. People analytics plays an important role in the functioning of HR.

People Analytics Workshop certification by the Indian Institute of Management, Indore is a 3-day workshop. The workshop has been developed for the purpose of helping participants understand the basics of analytics and aiding them in overcoming the issues that arise while implementing people analytics. Participants will also learn about the tools and techniques required for understanding and implementing people analytics.

The People Analytics Workshop certification will provide the participants with an introduction to people analytics and help them understand the benefits. They will learn about data collection, analytics tools and techniques, workforce planning and talent acquisition through hands-on training and questionnaires. 

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3 Days
45,000
Leading with Purpose

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Certificate

Leading with Purpose

The course Leading With Purpose is targeted at middle-to-senior level leaders of industries and organisations who want to incorporate practices and skills that will enhance their leadership and create a positive impact on their careers. It emphasises the importance of purpose-driven leadership, allowing leaders to connect with their values, create a vision, and strategise their objectives.

Understanding the purpose of the self and learning to strategise their vision will help leaders to grasp a sense of clarity and direction. It could help them develop guiding principles for themselves, their subordinates and team members. By understanding their purpose and having a sense of their vision, leaders can evaluate and strategise projects accordingly. Additionally, they can also learn to identify the hurdles in the path of their long-term vision and eradicate them.

The Leading With Purpose certification by the Indian Institute of Management, Indore offers a comprehensive programme for leaders delivered over the course of three days. The course will help the participants to unlock their purpose, and learn techniques that will provide them with long-term benefits. 

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3 Days
45,000
Skills Covered:
Leadership
Interpersonal Effectiveness and Team Building

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Certificate

Interpersonal Effectiveness and Team Building

The programme Interpersonal Effectiveness and Team Building has been specifically designed for middle and senior-level managers who are seeking to enhance their interpersonal effectiveness and effectively build and lead teams. The programme focuses on essential skills related to interpersonal communication, interpersonal relationships and team dynamics. 

People are the most important asset of any organisation. Therefore, there is a need among executives and managers to build better communication and interpersonal relationships with the people of their organisations. For effective working of an organisation, executives and managers need to build interpersonal with their subordinates as well as each other. Effective interpersonal communication is needed to exchange ideas and feedback.

Interpersonal Effectiveness and Team Building certification by the Indian Institute of Management, Indore offers a comprehensive understanding to the participants around the topics of interpersonal communication and interpersonal relationships. The course has been developed using the latest and cutting-edge research. Through a series of lectures, simulations, case studies and video discussions, this intensive programme will equip the participants with skills centred around interpersonal effectiveness and team building.

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3 Days
45,000
Enquire
Train The Trainer

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Certificate

Train The Trainer

To become effective trainers, individuals must have the techniques and methodologies to keep themselves familiar with the evolving needs and requirements in the training industry. Such methods include time management skills, the ability to evaluate trainees’ performance and aid them in enhancing the same, designing effective training programmes and techniques and delivering constructive feedback to the trainees.

The programme titled Train the Trainer is a 3-day programme designed and offered by experts at the Indian Institute of Management, Indore. The objective of the programme is to provide training coordinators and staff with the necessary skills and tools to enhance their ability to carry out workshops, strategise their training programme, implement effective approaches to instruct their trainees, develop effective presentation skills, and so on. 

Train the Trainer certification by IIM Indore offers a number of interactive lectures, group discussions, case studies, and group activities, among other activities to engage the participants and provide them with a hands-on experience. The course will prepare them to enhance their career in the field of training and coaching.

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3 Days
45,000
Enquire
High Impact Leadership

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Certificate

High Impact Leadership

Enhancing one’s leadership skills by developing the ability to influence and inspire subordinates is an essential component of professional development in various fields. Learning about high-impact leadership is essential to achieving organisational goals, increasing productivity and adapting to changing environments and requirements of organisations. Gaining these skills will also enhance individuals’ communication skills and help to propel their careers forward.

High Impact Leadership certification by the Indian Institute of Management, Indore is a 3-day on-campus course that offers the participants a comprehensive view of leadership. Through interactive lectures, group discussions and case studies, the programme will provide the participants with the knowledge and skills to incorporate essential leadership skills like goal setting, communication and coaching. 

The High Impact Leadership certification course focuses on equipping participants with leadership qualities that will create a significant positive impact on their personal and professional development as well as their respective organisations. The 3-day long intensive course will enhance the participants’ decision-making and critical-thinking skills in addition to equipping them with leadership skills.

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3 Days
45,000
Enquire
Skills Covered:
Leadership Leadership and Management Skills
HTML5 Programming

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Certificate

HTML5 Programming

The HTML5 Programming course teaches students how to design dynamic web pages. HTML is HyperText Markup Language, crucial in the development of web pages. If you are aiming at building a career in the IT industry, you will need to have a thorough knowledge of how to create web pages, and so this course is highly beneficial.

The HTML5 Programming certification by NIIT consists of 68 hours of classroom training. As this program is quite intensive, you will be able to gain a thorough knowledge of HTML5, which is the fifth version of this language. It contains the latest features used to make websites more engaging and user-friendly. 

Upon finishing the certificate program in HTML5 Programming, you earn a certificate. Additionally, you will gain hands-on expertise in the programming language and will be taught by an expert faculty. You will adequately develop the skills to create impressive web pages and will brush up your knowledge of JavaScript and CSS. 

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68 Hours
Skills Covered:
Web application development skills
Developing Web Apps using Servlets and JSP

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Certificate

Developing Web Apps using Servlets and JSP

The Developing Web Apps using Servlets and JSP programme will introduce you to Java EE Web components, including Servlets and JSP. The main focus of the course will be to develop web applications in the Java EE Platform. If you want to create dynamic web pages, you will benefit highly from this course. 

The Developing Web Apps using Servlets and JSP certification course is a classroom-based course. It will familiarise you with different development techniques used in Java, including JavaBean, JAAS, filtering, ORM, session management, and Struts. 

Upon finishing the Developing Web Apps using Servlets and JSP training, you earn a certificate. You will also know how to create servlets, perform inter servlet communication, and handle servlet life cycle events. In addition to that, you will be able to implement advanced servlet techniques such as threading and filtering. 

By the end of this Developing Web Apps using Servlets and JSP course, you will have adequate knowledge of how to build JSP applications using JavaBeans, work with JSTL, create custom tag libraries, work with JNDI, and work with EL. You will also learn to use Struts to build Java EE applications on MVC design patterns. 

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68 Hours
Skills Covered:
Web application development skills
Natural Language Processing NLP in Business Analytics

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Certificate

Natural Language Processing (NLP) in Business Analytics

The Natural Language Processing (NLP) in Business Analytics is a course launched by the esteemed Indian Institute of Management Ranchi. NLP is a huge part of artificial intelligence that uses computational, and mathematical methods for making the language of humans more predictable. Hence this course by IIMR was designed to showcase the use of machine learning for understanding the business analytics part. 

Natural Language Processing (NLP) in Business Analytics training can help improve business analytics, and business intelligence in different ways when it specifically comes to text. Natural Language Processing will help in revealing scattered data patterns that make it interesting for analysis later on. Earlier it was important to have years of experience to understand data analytics software but now with the NLP integration, people can now easily solve business queries.

...Read More
2 Days
19,200
Skills Covered:
Business analytics knowledge Knowledge of NLP Modelling
Communication Strategies for Leaders

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Certificate

Communication Strategies for Leaders

An initiative of the Indian Institute of Management, Ranchi the Communication Strategies for Leaders certification is a small course that is targeted at managers. When candidates in an organization are in leadership roles then the ability to communicate makes their Leadership skills effective and becomes an imperative factor for success.

Communication Strategies for Leaders certification syllabus conveys that when a Manager is able to decode a difficult message and pass it on to his juniors then it becomes his or her most powerful skill that can help in achieving the desired objectives. This course facilitates the basic communication principles 

Communication Strategies for Leaders training will make the candidates understand how their digital services are expanding. They shall also be communicated about how Social Media is used to establish communication with stakeholders. Also, leaders can make an attempt to adapt different Communication styles based on different circumstances with this certification course.

Also Read:
Communication Certification Courses

...Read More
2 Days
19,200
Skills Covered:
Communication skills
Developing Managing Skills for First Time Managers

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Certificate

Developing Management Skills For First Time Managers

Developing Management Skills For First Time Managers by the Indian Institute of Management is a two-day course that will be providing the students key fundamentals on the course of management. The successful candidates will be provided with a Developing Management Skills For First Time Managers course. Upon completion of the Developing Management Skills For First Time Managers course syllabus, the students will cover the chapters of Power and influence; Persuasive communication techniques; Developing self for leadership; Managing conflict; Managing change; Deciphering organizational culture; Fundamentals of management; Employee motivation; Emotional intelligence; Managing stress; and others. The Developing Management Skills For First Time Managers training will help the students to nurture their skills in the domain of management. The Developing Management Skills For First Time Managers course benefits the students by allowing them an opportunity to learn from industry professionals.

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2 Days
19,200
Skills Covered:
Managerial skill
Enhancing Managerial Effectiveness Through Leadership, Performance Excellence and Innovation

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Certificate

Enhancing Managerial Effectiveness Through Leadership, Performance, Excellence and Innovation

The Enhancing Managerial Effectiveness Through Leadership, Performance, Excellence, and Innovation course is designed by industry experts and is offered to every interested student as there are no limitations regarding the preference of the candidates. Candidates from all backgrounds are welcome to pursue the programme. The online course is offered by the Indian Institute of Management Ranchi

Candidates who enrol for the course get introduced to aspects such as leadership, innovation, etc. The course is a two days journey for the students. Candidates are free to learn from the course in the self-paced learning mode and the platform does not limit the access of the students. 

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2 Days
19,200
Skills Covered:
Leadership Managerial skill
Business Storytelling and Executive Presence

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Certificate

Business Storytelling and Executive Presence

The Business Storytelling and Executive Presence certification course is designed by industry experts in order to impart education related to the aspects of public speaking and business storytelling. The programme offers its learnings through live virtual sessions. The Business Storytelling and Executive Presence online course is offered by the platform of the Indian School of Business. Candidates can take up the course without completing any prerequisites. The course offers two sessions every week and the syllabus can be completed in five weeks duration.

The Business Storytelling and Executive Presence certification syllabus can be pursued by freshers as well as working professionals. Candidates who successfully complete the programme become eligible to get a certificate at the end of the course.

...Read More
2 Days
95,000
Skills Covered:
Communication skills

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