Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Video and Text Based |
Course Overview
Digital Marketing by IIM Indore aims to introduce participants to the thriving field of digital marketing. The course begins with enlightening about the pros and cons of using online media and proceeds with some operational details of how certain marketing objectives can be met through digital marketing strategies. Digital Marketing Certification Syllabus exhaustively deals with digital marketing strategies, web designing, crowdsourcing, email marketing, search engine optimization, affiliate marketing, online reputation management, and social media strategy.
Programme Offerings
- Cases
- Readings
- assignments
- Field research
- Exercises
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Indore |
Digital Marketing Fee for the non-residential programme is as follows-
- Candidates need to pay Rs 45000+GST as the fee.
Fee Details for Digital Marketing
Fee | Amount in Rupees |
Course Fee | Rs. 45000 + GST |
Eligibility Criteria
Certification qualifying details
Participants attending this online programme will be awarded a Certificate of Participation as Digital Marketing Certification.
What you will learn
Digital Marketing Programme as an introductory course introduces learners to various facets of digital marketing that include-
- The course allows candidates to delve into the basics of target-based advertising and payment systems based on actual clicks.
- Candidates will be trained to formulate a digital marketing plan and ideas and further operationalize them for an organization.
- They shall get an insight into third party affiliates and their role in furthering digital marketing objectives.
- Students shall be made aware of how to hunt various online advertising options.
- Digital Marketing Training is enriched with learnings about various social media and email strategies that ensure the fulfilment of marketing and promotion objectives.
- Through this course, candidates will be able to compare traditional media and advertising in different digital media.
- Through practical exercises, learners will be able to set up their firm’s digital marketing strategy.
- The course will lead to discussions as to how to make crowdsourcing work for a participant and to what situations it is best suited.
This training programme also prepares learners to deal with negative publicity and initiate positive publicity.
Who it is for
Digital Marketing Online Course suits the following professionals-
- Individuals placed in a company willing to understand digital marketing.
- Professionals/entrepreneurs who wish to promote themselves through digital marketing can pursue Digital Marketing Certification Course.
Admission Details
Participants for Digital Marketing Online Course have to apply for the programme through the given registration process-
Step 1: Click “Apply Now” on the course link as mentioned here-https://www.iimidr.ac.in/mdp-calendar/digital-marketing-3/
Step 2: You need to fill a nomination form on the successive page. You can also download the form from there.
Step 3: You will be required to make the payment and send the form 15 days prior to the programme start date to the MDP office.
Step 4: Before the commencement of the programme, learners will be sent a formal communication if their nomination form is accepted.
Application Details
Candidates have to fill a form along with their personal details. They have to submit their name, date of birth, address, etc for future communication.
The Syllabus
- Digital marketing strategy
- Crowdsourcing: How it works
- Web development, design, and copy
- Online advertising
- Online reputation management
- Pay per click advertising
- Search engine optimization
- Social media strategy and channels
- Email marketing
- Affiliate marketing
Instructors
IIM Indore Frequently Asked Questions (FAQ's)
Candidates need to pay Rs. 1000 additionally (excluding GST) on request to receive Executive Education Alumni status. They will get access to on-campus library resources online, alumni cards, official college IDs and newsletters, and brochures from IIM Indore.
Organisations sponsoring more than 5 participants will be eligible for a 10% discount on the fee only if those five actually attend the programme.
Candidates who cancel their nomination at least ten days before the Digital Marketing Programme starts will be eligible for a refund.
The fee for Digital Marketing Certification is to be paid through electronic transfer only.
Yes, candidates will receive the certificate after completion of the Digital Marketing course.