Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Video and Text Based |
Course Overview
Profitability is the core objective of every business organisation’s marketing efforts. However, some firms might choose to violate business ethics to capture a bigger market share. The Indian Institute of Management (IIM), Indore, brings the Marketing Ethics certification programme to teach you about the ethical quotient of marketing.
During the Marketing Ethics online course by IIM Indore, you will explore a wide range of ethical concerns related to the field of marketing. The course is backed by accreditations from the EFMD Quality Improvement System (EQUIS), the Association of MBAs (AMBA), and the Association to Advance Collegiate Schools of Business (AACSB).
With the learnings of IIM Indore’s Marketing Ethics online programme, you will understand how unethical practices might prove harmful for a firm’s growth. You will also study ethical misconduct can tarnish a brand image and hinder the progress of an organisation’s customer retention policies. Moreover, you will get a certificate after attending this online training.
The Highlights
- EQUIS accreditation
- Online programme
- Instructor-led learning
- AMBA accreditation
- Offered by IIM Indore
- AACSB accreditation
- Video lectures
Programme Offerings
- Online Learning Platform
- Extensive curriculum
- EQUIS accreditation
- AMBA accreditation
- instructor-led training
- An offering of IIM Indore
- Expert Faculty
- AACSB accreditation
- Certification
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Indore |
- The Marketing Ethics fee is Rs. 30,000 (plus GST).
- You can pay the course fee via electronic funds transfer.
Marketing Ethics fee structure
Course name | Fee |
Marketing Ethics | Rs. 30000 |
GST | 18% |
What you will learn
After completing the Marketing Ethics syllabus, you will be able to:
- Understand the ethical concerns related to STP and ethical policies to resolve them
- Discern the unethical issues involved in pricing with regards to the international market, competitors and customers
- Develop awareness of unethical issues linked to the distribution channels
- Explore the unethical issues involved in offshore business
- Understand the importance of ethics in a business organisation
- Identify the unethical issues related to the procedures of labelling, packaging, Marketing Ethics and product development
- Explore the unethical concerns related to selling and promotion
- Recognise the unethical challenges surrounding competitive intelligence and marketing research
Who it is for
The Marketing Ethics training is aimed at middle and lower-level managers belonging to organisations in the:
- Public sector
- Public utility sector
- Services sector
- Private sector
Admission Details
Step 1 – Open the link - https://www.iimidr.ac.in/mdp-calendar/marketing-ethics-3/ to land on the Marketing Ethics course page.
Step 2 – Click on the ‘Apply Online’ button to reach an application form page.
Step 3 – Enter all the required details and click ‘Submit’
You can now expect to hear from a course representative regarding enrolment in the Marketing Ethics programme by IIM Indore.
Application Details
In the application form for the Marketing Ethics course, you need to specify payment details and participation type. You also need to enter basic info like your name, mailing address, phone number, email address, work experience, organisation’s name, and designation.
The Syllabus
Instructors
IIM Indore Frequently Asked Questions (FAQ's)
The Marketing Ethics course fee is Rs. 36,000 (Plus GST).
The Indian Institute of Management (IIM), Indore, accredits the Marketing Ethics programme.
Prof Biswanath Swain is the course coordinator. You can reach out to him at +91-731-2439570.
You can send an email to mdp@iimidr.ac.in to reach out to the Management Development Programmes (MDP) Office of IIM Indore.