679 Courses and Certifications

Online Marketing Courses & Certifications

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Express Bootcamp for Performance Marketing

Offered by

Certificate

Express Bootcamp for Performance Marketing

Performance Marketing is the broader term that works when the advertisers or the organizations connect with the publishers to design the advertisements for their company and publish them on the performance marketing channels like social media, search engines, embedded web channels, content writing, and many more. It is basically a digital marketing strategy that is driven by the results. Express Bootcamp for Performance Marketing course is provided by Board Infinity for the learners who are keen to be a part of this sector. 

Express Bootcamp for Performance Marketing training shall be delivered by industry experts like Oyo, Accenture, TATA AIA Life, Mysigma, etc. The learner shall have a firm understanding of the concepts in three months and shall also be working on real-life-based projects. The learner shall be exposed to different tools such as google ads, canvas, LinkedIn, etc for teaching the techniques. Besides providing theoretical and practical knowledge the platform also provides career service and placement opportunities. After the completion of the course, the candidate will receive Express Bootcamp for Performance Marketing certification by Board Infinity

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3 Months
Beginner
Skills Covered:
Digital marketing skills
Express Bootcamp for Content Marketing

Offered by

Certificate

Express Bootcamp for Content Marketing

The Internet has made an inseparable place in our life and social media sites have become a part of our day. The reliability of the content on the internet and social media sites is another factor in its growing popularity. The amount of content on the internet is so much that internet surfing has become the leisure-time activity of many people. Express Bootcamp for Content Marketing is a course offered by Board Infinity for learners who are keen to develop content for organizations. The course shall guide the candidates to develop content that shall help in increasing the marketability of the organization. 

Express Bootcamp for Content Marketing training will be given by industry experts of Accenture Acko, TATA AIA life, and Oyo for upgrading the skills of content marketing the candidates. Through the practical and theoretical approach, the course will help the learners to develop excellent content writing skills. The candidate should complete the projects and assessment for receiving the Express Bootcamp for Content Marketing certification by Board Infinity at the end of the course. 

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3 Months
Beginner
$ 50,000
Skills Covered:
Digital marketing skills

Offered by

Certificate

Tech Sales Bootcamp

3 Months
$ 6,000
Sales and Marketing

Offered by

Certificate

Sales and Marketing

The Sales and Marketing Training course is a 3-month long certificate program that educates learners of the core concepts, theories, applications and contemporary approaches in the field of sales and marketing. The course covers all advanced areas of sales and marketing including the practical applications of theoretical concepts and effective marketing strategies.

The course is delivered through specialized pedagogical tools supported by a specialized Sales and Marketing Certification Syllabus. The course is taught through interactive sessions, case studies, projects, presentations, case analysis and subject assignments. After completion learners will be awarded a Sales and Marketing Certification by the Institute of Management Technology, Hyderabad.

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3 Months
1,00,000
Skills Covered:
Marketing skills Sales skills
Strategic Digital Marketing

Offered by

Certificate

Strategic Digital Marketing

The Strategic Digital Marketing Online Course is a specialized course that introduces learners to various steps involved in integrating digital strategies for marketing and business purposes. The course offered with the aid of expert sessions aims to help learners analyze and understand the tools and techniques in strategic digital marketing.

The Strategic Digital Marketing Certification Course is administered by Prof. Devi Prasad Ghosh, Assistant Professor of the Marketing department at the Institute of Management Technology, Hyderabad. The Strategic Digital Marketing Certification syllabus is designed for experienced and inexperienced professionals who wish to upgrade their skills in digital marketing.

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3 Months
45,000
Skills Covered:
Strategic Mindset Marketing skills Digital marketing skills
E-Commerce & Digital Marketing For Jewellers

Offered by

Certificate

E-Commerce & Digital Marketing For Jewellers

The course E-Commerce & Digital Marketing For Jewellers by IMS DIA is a comprehensive program designed to equip jewellers with the necessary skills to thrive in the digital age. Spanning over a duration of 3 months, this course emphasises the importance of marketing in the success of jewellery brands, particularly in the context of the digital landscape.

E-Commerce & Digital Marketing For Jewellers certification by IMS Design and Innovation Academy is meticulously crafted to focus on digital marketing strategies, social media promotion, and e-commerce for jewellery businesses. It aims to provide jewellers with a robust understanding of how to leverage digital platforms to enhance their brand visibility, reach a wider audience, and ultimately drive sales.

One of the key strengths of this course lies in its personalised coaching approach, ensuring that each participant receives individual attention and guidance. The course also provides opportunities for industry connections, thereby offering real-world insights into the jewellery business. Furthermore, it incorporates elements of design and business strategy, as well as brand development, thereby providing a holistic learning experience for aspiring digital marketers in the jewellery industry.

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3 Months
Enquire
Skills Covered:
Digital marketing skills

Offered by

Certificate

Best Digital Marketing Course in Pune with 100% Placement

The Best Digital Marketing Course in Pune with 100% Placement certification duration is 3 months. The course offers students digital marketing skills, and knowledge of various techniques, and strategies. Its curriculum covers modules in PPC, SEO, SMM and SEM. The course provides placements in a practical approach which supports the students in working on live projects.

The course offers a comprehensive understanding of digital marketing channels and metrics, keyword and content marketing. The Best Digital Marketing Course in Pune with 100% Placement certification by TechnoBridge offers support to the students to gain hands-on experience in the roles and responsibilities of a digital marketing executive. They will also get mock interviews and technical sessions.

Also Read: Online Digital Marketing Courses & Certifications

...Read More
3 Months
10,000
Enquire
Certificate

Mastering Digital Marketing: SEM, SEO, Social Media and Beyond

Businesses today are going digital, so it is crucial to have a specified multichannel strategy to ensure high customer loyalty. The Mastering Digital Marketing MOOC by Emeritus helps you visualise modern marketing from a broader perspective and devise policies that lead to stable growth. London Business School is the creator of this programme.

The Mastering Digital Marketing: SEM, SEO, Social Media and Beyond training course is developed to infuse your mind with the knowledge of the latest techniques and strategies. These concepts are related to digital marketing such as KPIs, pay per click, search engine optimisation, and search engine results page. You will gain in-depth exposure to these critical concepts during the three-month online training.

The Emeritus Mastering Digital Marketing online certification programme will teach you essential topics of digital marketing that are essential for business leaders and marketers in this era. You will be prepared to launch an effective cross-channel strategy for your business. Additionally, you will learn how to implement the latest ideas in modern marketing.

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3 Months
$ 2,250
Skills Covered:
SEO skills Digital marketing skills Knowledge of ecommerce

Offered by

Certificate

Global Certificate in Digital Marketing

The Global Certificate in Digital Marketing online programme offers a three-month advance course that includes capstone projects, practical learning, and assured job and internship assistance. Candidates may choose to opt for the course through the online as well as in-class mode. The Global Certificate in Digital Marketing classes involves hybrid training and focuses on tool-based learning along with portfolio building and evaluation.  

The Global Certificate in Digital Marketing course is assessed and taught by experts and aims at helping you develop expert skills in over 30 modules in this domain. Candidates will learn about execution skills, dealing with clients, and much more, to instil an entrepreneurial spirit in their approach. Additionally, visits to digital marketing agencies will be arranged to enhance the learning experience and start a successful career in digital marketing. 

The Global Certificate in Digital Marketing online course emphasises the importance of agency exposure, podcast marketing, micro-video marketing, event marketing, soft skills to ace an interview, among others.

By taking online Global Certificate in Digital Marketing classes at Talent Shiksha, candidates will master tools such as Facebook Ads, WordPress, Shopify, etc. They can hold job positions as a social media specialist, e-commerce specialist, online entrepreneur, content manager, email marketer, search engine specialist, and more. 

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3 Months
49,560
Skills Covered:
Digital marketing skills
Digital Marketing Master Program

Offered by

Certificate

Digital Marketing Master Program

Digital Marketing Master Program by DigiGrad is an online course that offers the candidate to learn and enhance their knowledge in the field of digital marketing. It is a 3-month course that includes digital analytics, content marketing, search engine optimisationecommerce and mobile app marketing, digital advertising, social media marketing and by the end of this course candidates will be provided internship and placement assistance.

After the successful completion of the Digital Marketing Master Program certification, the candidate will also get the reputed and recognized certificate. The module of the course is divided into module form through 80 training hours for the candidate with 70% practical knowledge and the 30% will be theoretical learning.

The candidate will be having a devoted coach who will give direction to help to fabricate an effective vocation in advancing the whole throughout the Digital Marketing Master Program training. The candidate will be able to learn and interface with driving advanced marketing experts from the nation over. The classes are led on each Sat and Sun in 2 spaces: 11 am to 1.30 pm and 3 pm to 5.30 pm. Candidates can pick their time toward the beginning of the course dependent on their comfort and accessibility. 

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3 Months
60,000
Skills Covered:
Social Media Marketing Digital marketing skills SEO skills Knowledge of ecommerce
Advanced Program in Digital Marketing

Offered by

Certificate

Advanced Program in Digital Marketing

The  Advanced Program in Digital Marketing training is for the candidates who are willing to learn the marketing strategies and techniques in the digital world. The concepts like Digital advertising and media planning, Marketing and advertising, website and UX basics, Social media marketing, Content marketing and search engine optimization, Leadership development are learnt by the students who join the Advanced Program in Digital Marketing programme. 

The syllabus is designed by the top leaders of the industry. The students will receive various certificates from DigiGrad, Google, Facebook, HubSpot and Social Beat at the end of this course as a part of the Advanced Program in Digital Marketing certification benefits. To make the candidates feel easy to learn, the syllabus is divided into 7 modules and is stretched at a period of 380 hours. The programme also includes live sessions, projects and classroom learning for the better understanding of the subject of digital marketing. 

...Read More
3 Months
90,000
Skills Covered:
Marketing skills Social Media Marketing Advertising skills SEO skills Leadership
Certificate Programme in Digital Marketing

Offered by

Certificate

Certificate Programme in Digital Marketing

Digital marketing is a marketing subset that uses the internet and digital technologies such as computers, smartphones, and other digital platforms to promote services and products. This Digital Marketing online training involves all essential facets of online marketing. 

The demand for skilled digital marketers has been growing steadily in recent years. Therefore, by enrolling in the Digital Marketing course and mastering the requisite skills, you can easily find high-paying, challenging jobs.

The Digital Marketing training sessions will enable you to unleash the potential of digital media. By the end of the course, you will be comfortable working with Social Media MarketingSEOWeb Analytics, online reputation management, Google Ads, and mobile advertising.

Upon completion of the Digital Marketing online course, you will have all the requisite skills to apply for a variety of digital marketing roles. You’ll be able to find opportunities in content writing, affiliate marketing, social media marketing, and much more.

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3 Months
45,000
Skills Covered:
SEO skills Social Media Marketing Knowledge of Google Ads
Certificate in Search Engine Marketing

Offered by

Certificate

Certificate in Search Engine Marketing

The Certificate in Search Engine Marketing online course is a 3-month extensive course offered by the NMIMS Global Access School For Continuing Education in association with Stukent. Students will acquire hands-on experience using Stukent's world premier MIMIC simulations programmes for all practical areas of digital marketing.

The Certificate in Search Engine Marketing online training is intended for individuals who want to leverage the power of search engines to help their businesses grow exponentially. The course provides enough opportunities for the students to apply their theoretical knowledge to practical use in real-world scenarios. Students in this programme are taught how to acquire new skills to gain a better understanding of the corporate processes and services.

Certificate in Search Engine Marketing online classes are delivered online in an interactive manner, supported by lectures and other resources based on the presentation methodologies. Students will receive a certificate from NMIMS upon completion of the course. Furthermore, there are a number of recruiting companies partnered with NMIMS that provide students with appropriate opportunities once they complete this online programme.

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3 Months
27,500
Skills Covered:
Knowledge of Google Ads Advertising skills SEO skills Designing skills
Certificate Program in Digital Marketing Analytics

Offered by

Certificate

Certificate Program in Digital Marketing Analytics

The ‘Certificate Program in Digital Marketing Analytics’ online course is designed for the students to get a comprehensive understanding of digital marketing and the analytics involved in decision-making for business operations. This online certification program is provided by the NMIMS Global Access School for Continuing Education for a time period of three months. 

The course instructors for this program are academically and professionally qualified industry experts Prof Debebrata Nag, Prof Siva Kumar, Prof Nikhil Prabhakar, and Prof Amol Patkar. The students are guided with extensive career options and are given the opportunity to work with simulation technologies to gain experimental learning experience of digital marketing and analytical theories. The course materials are ensured with unlimited access after completing the program. 

The ‘Certificate Program in Digital Marketing Analytics’ training program by NMIMS enables students to receive benefits of career development, skills development, and the course certificate by the end of the program.

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3 Months
27,500
Skills Covered:
Digital marketing skills Decision making skills Knowledge of Web Analytics Business analytics knowledge Data science knowledge Knowledge of Data Visualization
Certificate in Social Media and Content Marketing

Offered by

Certificate

Certificate Program in Social Media & Content Marketing

Certificate Program in Social Media & Content Marketing Training Course is an advanced course that explores the strategies involved in ensuring effective social media marketing and content marketing. The course led by industry experts is administered by the NMIMS Global Access School for Continuing Education with the support of the content provider, Stukent Edge.

Through the Certificate Program in Social Media & Content Marketing Live Course, learners will be introduced to a world class simulation learning platform along with an industry specific curriculum that supports contemporary concepts. Through this certificate course, learners will be introduced to different content marketing strategies and marketing channels. The course provides a hands-on learning experience led by industry experts.

...Read More
3 Months
27,500
Skills Covered:
Social Media Marketing
Certificate Programme in Product Strategy For Business Success

Offered by

Certificate

Certificate Programme in Product Strategy For Business Success

The Product Strategy for Business Success certification course is provided by the Indian Institute of Management, Kozhikode. The business management course can be pursued online for a period of 3 months by paying the required fee amount. Candidates who participate in the programme will come to know about management strategies to grow their businesses. Since the Product Strategy for Business Success online course is curated for professionals, the programme requires participants to have a minimum of one year of work experience along with a graduate degree or diploma. The course can be pursued in the self-paced method which allows the students to have a time schedule for the learning according to their willingness. Students can complete the entire Product Strategy for Business Success certification syllabus if students give 4 to 5 hours every week for their learning. Students will get a certificate on the completion of the course towards the end of the programme.

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12 Weeks
71,750
Skills Covered:
Marketing skills Brand Management
Entrepreneurship Essentials

Offered by

Certificate

Entrepreneurship Essentials

Today, there are numerous entrepreneurial ventures across the world, but only a certain number of them can scale up and grow successfully. The Entrepreneurship Essentials online course is designed to help potential entrepreneurs to learn about the fundamentals of starting a new venture, the challenges involved in it, and the best approach and practices to grow in the future.

The Entrepreneurship Essentials certification syllabus covers various key concepts such as myths and realities, entrepreneurial qualities, value proposition, lean start-up, market research, financial statements, market strategies, legal aspects of business, and many more. The course aims to help bring awareness among candidates on the issues faced by different entrepreneurs.

Besides, Manoj K Mondal from the prestigious IIT Kharagpur instructs the Entrepreneurship Essentials certification by Swayam. This online course is for both undergraduate and postgraduate students and can be completed in 12 days. Candidates will also receive excellent study materials and e-certificate on successful completion.

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12 Weeks
Free
Skills Covered:
Negotiation skills Entrepreneurial skills
Marketing Research and Analysis-II

Offered by

Certificate

Marketing Research and Analysis-II

Marketing Research and Analysis-II online programme is an extension of the Marketing research and analysis course. In the second part, emphasis will be laid on practical aspects and application for data analysis and research. To achieve that, the programme undertakes a step-by-step approach for researchers who have employed data analysis for thesis or publication work.

Through the Marketing Research and Analysis-II programme, industry professionals can experience how data analysis feels in real-time. It covers confusing topics like multivariate data analysis, which professionals and students find particularly challenging. Moreover, it also teaches research tools like various regression analysis techniques, univariate tests, factor and cluster analysis, and discriminant analysis.

For individuals looking for hands-on training, the Marketing Research and Analysis-II online training also provides training in platforms like AMOS and SPSS. The course also features a ton of video lectures, along with weekly assignments. Students can also earn a certificate after passing the final exam.

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12 Weeks
Free
Skills Covered:
Marketing skills
Marketing Analytics

Offered by

Certificate

Marketing Analytics

Marketing Analytics online training combines storytelling and marketing concepts to provide a unique learning experience. Real-life marketing challenges are often solved in a sequence that employs quantitative techniques. This programme will help learners identify the sequence in the context of several marketing problems.

Marketing Analytics programme incorporates 30 hours of online lectures. These lectures will be helmed by Prof. Swagato Chatterjee, IIT Kharagpur. The lessons will provide in-class hands-on training in the R programming language. Moreover, learners will also be provided with reading material and can participate in Swayam’s discussion forum.

Weekly assignments are also a part of the Marketing Analytics programme by Swayam and help candidates test their knowledge in various marketing analytics areas. Students can also choose to appear for the final proctored exam, organised by Swayam and NPTEL at offline centres. Passing this test will allow learners to earn a course certificate, using which they can demonstrate their skills.

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12 Weeks
Free
Skills Covered:
Marketing skills
Integrated Marketing Communication

Offered by

Certificate

Integrated Marketing Communication

Integrated Marketing Communication Certification is developed with a blend of theoretical lectures and various examples which will provide insights into real-life scenarios. It is the process of unifying a brand’s messaging for making it the same across all media platforms that the brand does use for its target audience.

Integrated Marketing Communication Classes will help participants get familiarized with the integration of marketing communication modes and strategies for building brands.

All students enrolling for the course get an Integrated Marketing Communication Certification from the Indian Institute of Technology Roorkee (IIT Roorkee) under the Swayam Initiative by the Government of India. 

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12 Weeks
Free
Skills Covered:
Marketing skills
Telecaller Auto Dealership ASC Q1105

Offered by

Certificate

Telecaller - Auto Dealership (ASC/Q1105)

Telecaller - Auto Dealership (ASC/Q1105) certification course is of 12 weeks, designed for the people who aspire to be a part of telecalling in an auto dealership or the experienced ones who want to enhance their knowledge. The course shall upgrade the skills of experienced telecallers by introducing them to advanced techniques of sales. In addition to this, the Telecaller - Auto Dealership (ASC/Q1105) training will also help the freshers by providing them with the knowledge and techniques about telecalling and associated sales and marketing in the industry. The course is available on the TCS iOn portal, and it is jointly designed with ASDC and Skills Trainer. 

Telecaller - Auto Dealership (ASC/Q1105) classes are available online for all the candidates who have successfully logged in and paid the fee of the course. This is a self-paced online course that expects the commitment of 1-2 hours per week from the candidates. The certificate program comprises different modules, visual aids, and assessments for the progress tracking of an individual. All the candidates who would pass the assessment with a 70% score shall be awarded Telecaller - Auto Dealership (ASC/Q1105) certification by ASDC and Skills Trainer.  

Also Read, 

Sales and Marketing management certification course.

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12 Weeks
589
Skills Covered:
Sales skills
Customer Centric Marketing Strategy

Offered by

The Wharton School, Philadelphia via Great Learning
Certificate

Customer-Centric Marketing Strategy

The Customer-Centric Marketing Strategy certification course has a time span of 12 weeks that can be pursued by the working professionals directly from the provider learning platform of Great learning. The syllabus though has been designed by The Wharton School, University of Pennsylvania, Philadelphia. The participants of this online programme can learn to make better marketing strategies to acquire, and retain customers directly from the well-known faculty teaching at the Wharton School.

The Customer-Centric Marketing Strategy training will prove to be beneficial in the case of driving profitability for the business organizations the students work at. The students will be able to strategize with the help of industry-valued skills gained when it comes to providing better customer experiences, and customer service. Moreover, this certification will help in practical applications of the things learnt as the students get a golden chance to work on capstone projects. These projects are also reviewed, and feedback is shared by the leading industry experts.

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12 Weeks
$ 3,000
Skills Covered:
Marketing skills
Advanced Digital Marketing and Growth Strategies

Offered by

The Wharton School, Philadelphia via Great Learning
Basics of Digital Marketing

Offered by

DAVV via Swayam
Certificate

Basics of Digital Marketing

Digital marketing revolutionised the world of marketing and strategising. It opened new windows of opportunities for leading brands to recreate their marketing and branding strategies in the current age. With a shift towards digital media, more brands are opting for digital marketing techniques to expand their empire. 

Avail your Course in Basics of Digital Media by Swayam to get hands-on expertise on this contemporary subject that is ruling the world of media and advertising. The course will help you understand the operations and functions of digital media. You will also get an insight into the crucial highlights of the world of e-commerce and social media marketing.

The Basics of Digital Marketing Certification Course will help you educate yourself with the foundational and substantial knowledge of digital marketing. It will cover critical topics along with real-time case studies on companies like Facebook, Twitter, Instagram and WhatsApp. Get your certificate in Basics of Digital Marketing today to open a myriad of rewarding opportunities in leading firms. 

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12 Weeks
Skills Covered:
Digital marketing skills Social media skills SEO skills Social Media Marketing
Consumer Buying Behaviour

Offered by

Certificate

Consumer Buying Behavior

For a long-lasting performance in the market, companies must work on what they offer so that more customers are attracted towards them which improves their sales in the market. The clients are the main target for improving the reputation of any company. Companies try to experiment with the customers to get their reviews which will help them in understanding their needs. The marketing team of big companies and business firms finds consumer buyer behavior very appealing and effective.

Getting enrolled in the Consumer Buying Behavior Course by Swayam, candidates can learn the techniques to understand the mindset of the customer while they are out shopping. It explains every aspect needed to understand consumer behavior. Candidates who receive the certification after completing the course are demanded by companies that deal with different products and brands.

Candidates who find marketing and advertising appealing as well as employees working in a marketing or advertising company can get enrolled in this course. As this is one of the most effective and popular marketing strategies, many companies are ready to hire candidates who have excelled in different marketing strategies to give the best outcome for meeting the needs of the consumers.

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12 Weeks
Skills Covered:
Marketing skills
Certificate

Fundamental of Insurance

The Swayam website hosts the Fundamental of Insurance course. Swayam is a program initiated by the government of India to make education accessible to every Indian, irrespective of their economic standing. The course imparts basic knowledge to a student who requires knowledge to get into the insurance industry.

Swayam gives all its courses free of cost, although the course materials are created by leading experts in different fields. But candidates who want to have a certificate from the course have to write an end-term exam for which they need to pay a small exam fee. The highly acclaimed course instructor, Dr. K. Uma, is a faculty member of Madurai Kamraj University.

In a risky environment, insurance is an absolute necessity because it protects individuals and businesses from unexpected losses. But due to a lack of awareness among people, the insurance penetration and density in India is very low. The Fundamental of Insurance course by Swayam hopes to spread awareness about the basic concepts of insurance and make it more widespread throughout the country.

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12 Weeks
Free
Skills Covered:
Knowledge of insurance field
Certificate

Customer Experience Management with Salesforce Training

Futurelearn's Customer Experience Management with Salesforce training programme will teach marketers and business professionals how to empathize with customers and provide the best customer experience, using automation and customer experience management tools. Client experience is the new landmark where brands and organizations can differentiate themselves.

Customer Experience Management with Salesforce training will provide a deep understanding of customer experience, how to come up with a strategy for your business, and the whole design of it. And, while doing this, you will also learn to use CRM technology to build large data points to keep your organization ahead of the pack. 

Additionally, Customer Experience Management with a Salesforce course will also provide candidates with digital expertise and skills that will teach you how to implement customer experience in real life. Candidates will learn how to create a map of the customer experience and how customer experience impacts the business decisions in just 12 weeks.

...Read More
12 Weeks
74,209
Skills Covered:
Marketing skills Sales skills
Certificate

Sales Skills for Today: An Introduction to Entrepreneurial Sales

With sophisticated buyers arriving, marketing ecosystems across the globe are getting increasingly complex. Competent sales professionals are in demand now more than ever. Take the FutureLearn’s Sales Skills for Today: An Introduction to Entrepreneurial Sales training and dive deep into a sales mindset. Verizon Connect endorses this undergraduate level microcredential.

Crafted by Entrepreneurial Sales Institute (ESI) and credit-rated by Scotland’s leading Glasgow Caledonian University, this course certifies students with a professional diploma from the ESI. Besides, students will get entrepreneurial sales training with the Sales Skills for Today: An Introduction to Entrepreneurial Sales programme. The course offers comprehensive digital learning content and career-focused learning for developing exceptional sales talent.

After completing the 12-week microcredential, learners will get 10 SCQF credits from Glasgow Caledonian University at the undergraduate level. The curriculum includes critical elements of entrepreneurial sales, business issues, buyer’s perspectives, and the nuances of the sales process.

Professionals working in challenging B2B sales environments, sales managers, and customer success practitioners can benefit immensely from the Sales Skills for Today: An Introduction to Entrepreneurial Sales training.

...Read More
12 Weeks
63,699
Skills Covered:
Entrepreneurial skills Sales skills
Certificate

Marketing Analytics

The Marketing Analytics course of edX is an advanced level program under the business and management function focused on developing skills to identify the best of market opportunities for a product or service and support important marketing initiatives. It teaches candidates about the importance of analytics in marketing and returns on investment (ROI) that will maximize a business’ revenue.

This course is a part of the Business Analytics MicroMasters Program, which finds new techniques to quantitative prototype that help a business in statistical analysis, sales forecast, and data computation. It teaches how these features impact communication, customer relations, and market divisions.

Marketing Analytics teaches candidates about various problem-solving techniques and expansion tools to win the business a lifetime value and how the designing of a product/ service affects it. The prerequisites of this course include being an undergraduate in calculus, probability, and statistics and having basic knowledge about R or any other similar programming language.

...Read More
12 Weeks
Expert
Free
Skills Covered:
Marketing skills
Buyer Behaviour and Analysis

Offered by

Certificate

Buyer Behaviour and Analysis

This course will help the candidates in understanding how consumers purchase, select, use, and dispose of products and services, for any marketer knowing this is necessary for managing the marketing function in a successful manner. The concepts covered under this course are from different disciplines such as economics, anthropology, and psychology and these concepts will be examined in this course.

The course Behaviour and Analysis Buyer is developed by Curtin University and is an instructor-led course. The contents covered under this course are consumer behaviour, market segmentation, e-commerce buying behaviour, online technologies in modern marketing, consumer decision making, product positioning, consumer perception process, sensory marketing, motivational drivers influencing behaviour, Persuasion techniques, Gender stereotypes, Ideals of beauty, cultural and social environments affect on behaviour.

The candidates will learn the decision-making processes under consumption behaviour in various buying situations while will help the candidates to develop their ability to use marketing processes at an advanced level. Candidates will have to complete MKT1x and MKT2x before applying for this course.

This course is a part of Curtin X MicroMasters Credential in Marketing in the Digital world designed to teach the critical skills required to grow in this field. The candidates will have to successfully complete all five courses and get certified to be able to qualify for the MicroMasters Credential.

...Read More
12 Weeks
Expert
Free
Skills Covered:
Marketing skills

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