Online Marketing Courses & Certifications

Retail Management Certification intends to provide the students enrolled with an introduction to the retail sector, its ideas, and procedures, as well as the chance to comprehend the responsibilities of a retail manager.

The various components of the retail mix, such as retailer types, multichannel retailing, consumer purchasing patterns, retail marketing strategies, choosing retail site locations, supply chain management, merchandising, pricing, store management, store layout & design, and customer service, will be emphasised in Retail Management classes.

All students enrolled will get a Retail Management Certification by Indian Institute of Technology Kharagpur (IIT Kharagpur) under the Swayam Initiative by Government of India.

The Fundamentals of Legal Aspects of Business certification course is specifically designed for those students who are pursuing Law. However, candidates pursuing courses from other departments such as Commerce, HR, or Management can also apply for this course. The course deals with the legal aspects of businesses. Candidates will gain information on topics like the fundamentals of legal actions in various businesses, how to handle situations, what the act tells us regarding different issues, etc. 

Candidates can access the course for free in online mode since it is a 100 percent online program. Students need to spend at least 8 weeks completing the Fundamentals of Legal Aspects of the Business certification syllabus. The course is offered by Gujarat University in association with the platform of Swayam. This is an undergraduate-level online course. The course offers the student's study materials, tests, and quizzes for a better understanding of the course. Candidates can acquire certificates for the course too if they complete the minimum requirement announced by the creator of the course. Candidates can study for the Fundamentals of Legal Aspects of Business online course from the given study materials whenever it is possible for them to do so. This is a self-paced course and requires no specific timing to study for the program.

Developed by IIIT Delhi, the Privacy and Security in Online Social Media programme is taught by Professor Ponnurangam Kumaraguru. This eight-week elective study analyses various social networking sites and websites for phishing and privacy issues. Learners will scan social media accounts like Instagram, Facebook, LinkedIn, and many more for such policies.

The Privacy and Security in Online Social Media certification syllabus is set at an undergraduate and postgraduate level. It includes eight learning modules and assignments. Data collection, APIs, credibility, OSM phishing, fraudulent accounts, and trust in social systems are some of the concepts students will learn. 

Candidates can earn the Privacy and Security in Online Social Media certification by paying a test fee and appear for the end-term certifying examination. Additionally, they need to submit all eight assignments given throughout the course duration. This certificate is verifiable on NPTEL’s website. Any company involved in social media and data networks readily employs learners of this study.

New technologies are reshaping the marketing strategy of businesses as well as providing information on different channels that can be used to make effective marketing strategies. The Oxford Digital Marketing: Disruptive Strategy Programme online course provides confidence and skills to deal with the forces creating disruptions and affecting the digital marketing landscape.

The Oxford Digital Marketing: Disruptive Strategy Programme syllabus includes an investigation into the evolution of media consumption and consumer behaviour. The course helps in developing business strategies to adapt marketing approaches. The course teaches to effectively utilise the power of social media, use digital marketing channels and emerging technologies in making strategies for capitalising.

The Oxford Digital Marketing: Disruptive Strategy Programme training includes leveraging analytics and data for creating value and decision-making in the face of disruption. The training focuses on social media and digital platforms with a future-focused approach to strategy development in a disruptive environment.

In the time of the internet and social media, digital marketing is emerging and in high demand as compared to traditional marketing. The Digital Marketing course is a 8 week program offered by Shaw Academy. The course explores key elements of digital marketing including content writing, email marketing, search engine optimization, affiliate marketing, social media marketing, pay-per-click, etc.

The Digital Marketing Online syllabus includes defining the target audience and researching the market, customer journey, and marketing analysis which helps to draft a successful digital marketing campaign. The course teaches to create paid campaigns on search engines and social media.

The training covers the launching of digital marketing campaigns, tracking and measuring the performance of marketing efforts. The course briefly introduces google advertisement, its use, strategy, policies, and recommendation to launch search and display campaigns. The course also covers free digital marketing options available on the internet.

The Digital Marketing: A Strategic Perspective course is being offered by getting Smarter in collaboration with Yale University in online mode. The course is an eight weeks programme during which learners will be able to get an idea about digital marketing and its tools. The Digital Marketing: A Strategic Perspective course has been designed not only for freshers but also for professionals such as executives, entrepreneurs, digital marketing strategists, etc. By going through this course, candidates will be able to learn the use of analytics, data, emerging technologies used in digital marketing and know different opportunities available in this field. 

Digital Marketing: A Strategic Perspective course will be held in online mode with English as a medium of instruction. This is self-paced online learning and investing 6 to 8 hours per week would help the learners complete the course on time. The course will be instructed by professor K Sudhir, Yale school of management and professor Jiwoong Shin, professor of marketing at Yale School of Management. To apply for this course, candidates must visit the official website of the provider and register. The Digital Marketing: A Strategic Perspective course fee is Rs.193,258 which has to be paid in online mode. To get all details related to this course, eligibility, the application process, etc, go through the article below. 

The marketing paradigm has shifted to digital campaigns to keep up with the rise of technologies online. With the constant increase in the number of social media channels, it is essential to monetise the situation to reach the intended audience groups. Emeritus’ Digital Marketing course, you will learn how to plan, employ, and gauge the impact of various digital strategies that suit the growing power of digitally connected customers. 

Digital Marketing training is a 10-weeks certification course that entails an average study time of two to four hours weekly. The syllabus includes various learning tools such as videos, projects, interactive discussions, simulations for practical experience, and assignments. These tools will offer a fun and immersive learning experience and also help evaluate your expertise and acquired progress. 

Upon completion of the online Digital Marketing programme, students get a shareable digital certificate, verified by Emeritus and Columbus Business School. The course fee is $1400. The training offers flexible payment options and discounts for convenience.

The Professional Digital Marketing certification course has been created by Geoff Roberts - Co-founder & Head of Growth, Outseta - and is made available by Springboard for individuals who want to develop skills and competencies in core concepts of digital marketing such as content marketing, social media marketing, and more marketing to become certified digital marketers. The  Professional Digital Marketing certification online course has partnered with Google to equip individuals with a $10,000 grant to spend on AdWords for a genuine non-profit business and receive hands-on experience executing and managing digital marketing campaigns.

Professional Digital Marketing certification online classes by Springboard feature the best digital marketing resources taught by industry experts who provide participants with one-on-one mentorship and career counseling to help them overcome difficulties and assist them through their digital marketing journey. This course also includes projects and mock sessions that aim to provide a thorough understanding of digital marketing topics, allowing individuals to develop the skills needed to drive traffic, develop online marketing strategies, and make marketing decisions to grow their business and establish a digital presence.

Consumer Behaviour online training draws a wide array of concepts from anthropology, economics, and psychology to examine individual buyers and groups' decision-making processes in general. The course receives industry backing from marketing wings of B2B and B2C companies. Students are given a chance to know the parameters that influence consumer preferences and choice heuristics. 

The consumer Behaviour certification syllabus includes all the essential concepts that offer students the opportunity to realise the appropriate marketing strategies. The course is scheduled for eight weeks and perfectly suits the academic requirements of both undergraduate and postgraduate students. 

Consumer Behaviour certification training is offered by Swayam and IIT KGP. Professor Srabanti Mukherjee, an assistant professor of the Department of Marketing in IIT Kharagpur, teaches students. Apart from having several published papers under her name, she has also authored a book. She has several years of academic teaching experience, and one of her key teaching interests include Consumer Behaviour and marketing strategies targeted towards the bottom of the pyramid. 

International Marketing Certification is about a social and managerial process by which individuals as well as corporate offices obtain what they need and want through creating and exchanging products and value with others internationally or across the borders.

International Marketing Classes will provide basic theories of Internal Business, various types of entry strategies to the International Market, International marketing management, understanding risk associated with expansion & risk mitigation plans. 

It will also help in making social & cultural exchange possible between different countries of the world alongside goods and services, cultural integration is achieved at global level.

All students enrolled get an International Marketing Certification by Indian Institute of Technology Kharagpur (IIT Kharagpur) under the Swayam Initiative by Government of India. 

Big Data and AI in Marketing certification is an 8 weeks course that is launched in collaboration with a 50-year-old SDA Bocconi School of Management, and the provider Emeritus. This course is both live, and online, and is designed for creating more value addition by making the students learn to forecast, understand, and then customising the activities related to marketing in an organisation.

Big Data and AI in Marketing training is a 16 module course where 2 live, and interactive weekly sessions are performed to engage with the participants. Usually, distance learning courses don’t organise discussion sessions but with this course, there is a great rapport between the faculty and the participants. In any case, if the aspirants miss the live lectures, for their benefit, these lectures will be recorded and mailed to them for their learning. Even when the studying sessions are over, the students can access every material as and when they want for a period of a year. 

The way companies engage with their consumers has changed as a result of social media. Social channels, which were once mostly utilized for personal communication, are now recognized as critical marketing tools, and organizations must have a solid framework in place to appropriately exploit social media channels for marketing achievement. The Social Media Marketing online course is aimed to deliver knowledge of various tools and practices for creating a successful marketing strategy.

According to the Buffer 2019 study, 57% of marketers feel that digital marketing has been extremely effective for their companies. The Social Media Marketing Training introduces applicants to the African social marketing environment and familiarizes them with fundamental ideas and methodologies that may be utilized to increase a company's social media presence.

The Social Media Marketing syllabus teaches students how to manage a social networking ecosystem and utilize social media channels to increase sales and create leads. The course helps candidates to gain a thorough social media marketing approach that corresponds with business goals.

According to Ignite Branding, Successful Brand marketing strategies are invaluable to a company's sustainability since they have a significant influence on its long-term development and profitability. Professionals pursuing the career path of brand marketing are responsible for their brand's perception in the consumer’s mind. The Brand Management online course is an eight-week program offered by UCT. The course teaches about various marketing strategies used by businesses to generate positive feelings about their products and services in the market.

The Brand Management Training enables the candidate to learn from some of South Africa's biggest brands, brightest minds and provides the tactics needed to advance a brand management career in a world dominated by social and digital media. The Brand Management syllabus focuses on managing a brand's image and meaningfully distinguishing it in an environment riddled with options. The course teaches how to create a successful brand marketing campaign to boost a brand or organisation's sentiments and have a direct impact on its revenue and overall profit.

The Sales and Distribution Management online course is an eight-week study. Students can explore an organisation’s numerous distribution and sales channels and forces. This elective training is an IIT Kharagpur curation, well-recognised by every company involved with customer sales since they seek candidates with relevant skills.

The Sales and Distribution Management certification syllabus is replete with video lectures and study materials for students to refer to. Professor Sangeeta Sahney from IIT Kharagpur’s Vinod Gupta School of Management mentors the learning journey. Learners will deal with eight learning modules as a part of the curriculum to learn about distribution and sales management concepts. These will primarily cover critical aspects such as the sales budget, department relations, forecasting, budgeting, dyads, and selling theories.

With this AICTE approved programme, a candidate can also obtain the Sales and Distribution Management certification post-completion. For this, they must register for the end-term test by paying a nominal fee. Securing suitable scores for assignments and proctored examination, he/she will receive the e-verifiable certificate.

Few company operations have been as fundamentally impacted as marketing in a world of growing digitalization and quickly shifting customer behaviour. The Marketing Strategy in the Digital Age online course teaches about the larger potential advantages of digital marketing, aside from tactical modifications and how digital opportunities can be used to revamp the marketing approach and shift the competitive game.

This Marketing Strategy in the Digital Age online training provides a strategic perspective on how to reimagine marketing and value generation via a digital lens. Candidates will investigate several avenues for redefining the value they provide to consumers through reshaping goods, services, and the customer experience. Candidates will consider how customer experience applies to their situation and broaden their perspective on acquiring consumer education, insights, and engaging their target audience.

The Marketing Strategy in the Digital Age online syllabus provides the knowledge and abilities necessary to develop a digital marketing plan that will allow us to outperform rivals and redefine consumer value.

Regulation may have a big influence on how businesses operate, which is why administrators and decision-makers need to know how the regulatory environment is constantly changing and what role it plays in a particular sector. The Regulation Strategy online course is aimed at giving regulators and people working in regulated sectors a solid understanding of regulation strategy's major elements and procedures.

According to the Research and Markets report, The worldwide risk, governance, and compliance market is expected to be worth $ 29.2 billion in 2020. The Regulation Strategy Training from The London School of Economics Training provides applicants with the understanding of important tools to help them think rationally about how regulations must be developed and reviewed.

The Regulation Strategy syllabus teaches learners to identify threats to compliance issues as well as how to resolve issues. Students will examine legal and policy regulations from a realistic and interdisciplinary standpoint. Using cross-national and cross-sectoral examples, this course helps students from a variety of backgrounds to develop highly transferable skills to remain informed in an ever-changing profession.

The Performance Marketing Bootcamp - Google Ads certification course is an 8-week intensive online programme designed to equip beginners with the essential skills and knowledge in performance marketing using Google Ads. The course is led by industry experts and offers more than 40 hours of live learning sessions. The course also includes case study discussions, and personalized feedback to ensure a comprehensive understanding of Google Ads.

In Performance Marketing Bootcamp - Google Ads certification by upGrad, participants will learn about paid advertising, ad auctions, campaign setup, budgeting, and effective ad writing. The curriculum also covers keyword research, ad extensions, and conversion tracking. Furthermore, participants will explore the Google Display Network and YouTube video campaigns.

This Performance Marketing Bootcamp - Google Ads training is ideal for individuals interested in pursuing a career in digital marketing or performance marketing. Upon completion, learners will receive a recognized completion certificate and gain access to upGrad's extensive alumni community, enhancing their networking opportunities in the industry.

The Executive Educative firm at the Imperial College Business School brings the online course of Imperial Digital Marketing: Customer Analytics and Engagement to all the interested candidates that want to gain deep knowledge about consumer insights as well as develop strategies for the management of brands by making use of advanced analytical tools. 

The candidates of this course will understand the digital market and grow the opportunities for their organisations and career with the help of the experienced faculty of Imperial College Business School. They will also learn from leading industry experts, peer interaction, and the various case studies included in the module. 

The course is 7-week long and deploys high-quality video lectures and online learning sessions to help the students grow. They will also receive personal support so that experience is gained by applying the learnt concepts to real-world scenarios. At the end of the programme, a certification will be provided which is recognisable in various sectors. 

The ‘Search Engine and Content Marketing’ online course is provided by the Emeritus online education platform along with the Imperial College Business School Executive Education. The course study is focused on the digital marketing techniques that aid in the search engine optimization of the content and improve the return on investment. The online program is organized for seven weeks and the students are required to spend four to six hours every week to complete the program. 

The course instructor for this program on digital content marketing is Daniel Rowles, a member of the faculty at the Imperial College Business School and a qualified professional in the industry. The course provides marketing insights on the techniques to develop the skills required for using the website traffic to improve sales and marketing thereby increasing the return on investment. The students of this training are given the course certificate after completion of the course.

edX supports the learners in getting a job, changing fields, gaining a promotion, or pursuing new interests by offering courses in diverse fields such as law, biology, languages, writing, engineering, and other fields.

Services Marketing: Concepts & Applications course by edX has been built by experienced faculty to give the learners exposure to the various concepts of marketing services. New services are being introduced regularly and many of them have changed the industry and economy. 

This course will equip the learners to analyse the opportunities and challenges faced in marketing and managing services. They will learn about the features of services and their implications on design, conceptualization, delivery, the importance of coordinated organizational effort through marketing, operations in delivering superior service, human resources, and the practices across business models and industries. They will be able to apply the frameworks and models in diverse service contexts through industry-relevant examples and research.

The self-paced course on services marketing concepts can be pursued in two varied tracks, namely, the paid and free. In the paid track, the candidates will be rendered unlimited access while in the free track, they will have only limited access to the programme. 

MBA Essentials certification is a 6 weeks course. This programme is 100% online and is offered on the platform of the education provider Emeritus, along with the syllabus being curated by the Rotman School of Management, University of Toronto. After course completion, every participant will be getting a digital certificate by just devoting only 4-6 hours of their time in a week. The students will learn better by solving real-world examples so that they understand management concepts in a better way.

MBA Essentials training is basically an interactive and fast-growing attempt towards an enhanced education that is business-oriented for equipping one with the knowledge of making both strategic and operational decisions relevant to any industry. This online curated program is designed for those entrepreneurs who want to seek proper business management training and develop future-ready management skills.

The Professional Certificate in Insurance Marketing and Client Management is an intermediate programme offered by Amity Online. This short-term training of 6 weeks covers the key facets of insurance marketing strategies and the increasing need for insurance protection. By learning these concepts and other related topics covered in the course, you’ll gain the required knowledge to propel your career towards success.

The Insurance Marketing and Client Management course curriculum will dive deep into vital concepts such as the need for insurance and insurance protection, advertising, marketing plan and process, IRDA restrictions on insurance, insurance portfolios, sales, sales deviation, and marketing modification. 

Moreover, you will learn the differences between the fundamentals of distribution channels, product development, and new markets regarding insurance. The Insurance Marketing and Client  Management certification course requires a weekly effort of seven hours and is self-paced so that you can learn at any time or place. 

Finally, you will receive the Insurance Marketing and Client Management course certificate from Amity Online upon completing the programme, which will be an excellent addition to your credentials.

Over the years, marketing strategies and techniques have evolved drastically. In today’s date, marketing has revolutionised the way you sell and market your products and services. Get Swayam's Certified Course in Introduction to Marketing Essentials to grasp essential industry knowledge.

The Introduction to Marketing Essentials training programme by Swayam is a core subject course on a postgraduate level. This management studies training is spread over six weeks. The course covers all the fundamental topics and their application in practical job experiences. The marketing expertise you attain from this course will set you apart from your competitors.

The online Introduction to Marketing Essentials programme will take you through a basic overview of marketing. Students will learn about segmentation, targeting, differentiation, positioning, and pricing strategies in marketing. The training is an excellent opportunity to strengthen your base in the field of marketing. Dr Ashis Mishra teaches this tutor-led course. He is part of Indian Institute of Management Bangalore (IIM-B) as a faculty member in the Marketing Area.

Swayam’s Quantitative Marketing Research course helps learners answer crucial questions related to marketing with the help of data. Marketing research is important for marketing managers, and this course allows candidates to study the design, interpretation, and implementation of quantitative market research projects.

Quantitative Marketing Research training has a comprehensive curriculum spread over six weeks, where the students are introduced to the idea of willingness-to-pay and value, and the use of auctions to estimate the same. The course discusses conjoint analysis, where the concept of value is a function of different attributes. 

Furthermore, the Quantitative Marketing Research online course covers cluster analysis which discusses market segmentation based on various value propositions desired by different customers. Learners will also get to discuss ethical issues pertaining to marketing research to go beyond technical aspects and enter real-life scenarios. Prithwiraj Mukherjee, from IIM B, who is an expert in marketing management and marketing research, is your training instructor. You will receive English video lectures for learning.

Sales is always a booming domain that generates profit for the company as well as for the employee. A human-centric sales process focuses on the user's needs, desires, and abilities. Sales are the pillar of any organization and a strong pillar can yield better results for a long time so is sales. Companies are always in demand of people who have effective sales techniques and can help in the growth of the company. The Sales Training: Techniques for a Human-Centric Sales Process is the course offered by Hubspot on the online learning platform Coursera for candidates who wish to learn about sales and effective techniques. 

Sales Training: Techniques for a Human-Centric Sales Process training will be delivered by the experts through the online mode. This is an online training course of 6 weeks and the duration of the classes is 14 hours. The learners will gain comprehensive knowledge of negotiating a deal, handling the buyer’s objections, and prospecting a new business. This is a comprehensive course, where learners will get evaluated through quizzes and assignments. The candidates will also receive Sales Training: Techniques for a Human-Centric Sales Process certification by the providers of the course i.e, Hubspot and Coursera. 

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• Sales Management
• Advanced Certificate Program in Sales