Online Marketing Courses & Certifications

The Online Marketing Strategies programme is designed to provide students with the fundamentals in e-marketing and strategies related to the domain of online business. This course will ensure that every candidate gets exposure to real-world online marketing challenges. During the Online Marketing Strategies certification course, the learner will evaluate the product and will focus on its distribution and pricing.

The Certification course in Online Marketing Strategies by edX will introduce students to the various marketing strategies used in the online world. The course will highlight the difference between marketing in an offline environment and on an e-platform. The programme will help to identify the marketing opportunity available on social media platforms such as Twitter, Google, and Facebook. This course has a limited period of access to the audit track of the self-paced mode but in the verified track, the candidate will be getting unlimited access.

This Online Marketing Strategies program will provide an opportunity for every candidate to develop skills in the genre of online marketing. During the course students will be guided- to analyze the digital trends to evaluate and strategize, using all the possible opportunities. The function and role of social media in online marketing will be discussed in detail throughout the course.

In this course, the students will learn many concepts of branding, marketing, and advertising which will help them to measure, build, and run their brand. 

The course duration is 12 weeks which means that students will be able to gain complete knowledge about brand management in a short span. It also provides flexible learning such that students will study at their own comfortable pace without any rush. This course also offers a verified certificate by edx. 

This course is also associated with the CurtinX MicroMasters Credential in Marketing in a Digital World which is specially designed by professionals. It teaches many critical and management skills that will help students to survive and become successful in this field. 

It is an instructor-led course which means that students will have a great learning experience. The lectures are also provided with English video transcripts which makes it much simpler for students to follow and understand the concepts. This course is highly beneficial for those people who are into brand management.

The Advertising and Public Relations Online Course provided by Swayam is a 4 credit course focusing on the aspects of advertising and public relations. The course is taught by Padmini Jain of Indira Gandhi National Open University and it discusses the techniques and tools related to public relations and media planning.

The Advertising and Public Relations Certification Course helps students get a thorough idea of the theories and models of advertising, its structure, functioning and applications. It helps students understand how persuasive information functions and reaches a wider audience in multiple ways. It is an apt course for students trying to explore the world of sales and marketing.

The Advertising and Public Relations Training Course is taught with the help of self-instructional learning material and e-books wherein the assessments will be based on assignments and quizzes. The course covers important aspects of marketing and advertising that will help students to build a successful career in the future.

Digital Marketing and Analytics by ISB will enable learners to understand the behaviour of digital customers, identify in-demand metrics to optimise and measure ROI and build digital marketing strategies. This extensive training programme will not only help candidates plan and execute the best digital marketing practices and transformational digital marketing strategies. Besides this, they will be gaining holistic knowledge of implementing social media and search engine optimisation campaigns through digital marketing approaches.

Digital Marketing and Analytics Certification Syllabus deals with ways to enhance engagement through a digital marketing funnel. Learners will learn from top ISB faculty through recorded videos to describe the various steps of the framework for the successful execution and planning of a digital marketing strategy.

The Sales Executive - Dealership - ASC/Q1010 (NSQF Level 3) Online Course is provided by ASDC and SkillsTrainer discussing the core areas of the sales process in the automotive industry. The course is open to both freshers and sales executives who wish to upgrade their skills in the automotive sales process.

After completing the Sales Executive - Dealership - ASC/Q1010 (NSQF Level 3) Training in the online mode, learners will receive a course certificate. The course includes video lectures, self-paced modules, and practice assessments. The Sales Executive - Dealership - ASC/Q1010 (NSQF Level 3) Certification by TCS iON is offered in a self-paced manner that could be completed in 15 hours.

The Certified Digital Marketing Master Course is an online programme held for a period of 12 weeks. Since digital marketing is one of the fastest-growing sectors hence Digital Vidya in association with Vskills, and PSG Group of Institutions has come up with this course for freshers, and working professionals. This course shall be most useful for someone who wants to strengthen their digital marketing skills.

The Certified Digital Marketing Master Course training will help students with building their mastery in the different disciplines of digital marketing. This CDMM course gives an awakening opportunity towards fulfilling the different digitized objectives of business organizations including sales, product development, marketing through the different modules in the course’s syllabus.

The emergence of online and social media outlets has resulted in a noticeable shift in our consumption of conventional media. As the communications environment evolves, organizations and brands must rely on public PR specialists to assist them to manage their public image and thereby favourably affect their bottom line. The Public Relations (PR) online course is offered by UCT to teach about various PR practices.

Do you want to be known as a strategic and proactive PR manager? The Public Relations (PR) certification by Getsmarter and the University of Cape Town provides an ideal chance to advance or establish a career in public relations by learning about the most recent strategies and methods for effective public relations practice in the digital era. The Public Relations (PR) syllabus teaches how to develop PR strategy and obtain the confidence to construct great public partnerships and Mass communication tactics. The course develops critical abilities for starting or advancing a career in public relations.

Companies must adopt the newest product marketing and promotional methods to differentiate their product & services and attract the targeted audience in an intensely competitive market environment. The Marketing online course addresses the principles of marketing management and provides a comprehensive overview of this vital topic. The course examines the whole marketing environment and teaches how to set corporate goals and create comprehensive strategies to attain these goals.

Marketing is a critical role in business, and as a result, most organizations hire specialists or have divisions specialized in this technique. The Marketing Training teaches how to define marketing objectives, construct buyer profiles, and plan and implement a detailed strategy that combines online marketing industry standards with conventional channels.

Professionals with brilliant marketing expertise play a significant role in increasing an organisation's overall performance. The Marketing syllabus covers comprehensive coaching from an experienced head instructor and provides the opportunity to put the marketing knowledge into practice by making business decisions for a hypothetical business. 

Digital technology is emerging day by day, there is a need for a better optimization strategy to receive organic traffic. The Search Engine Optimisation (SEO) online course by the University of Cape Town teaches to optimize the webpage to remain competitive and rank better on the search engines which will help in generating more impressions and traffic. The course covers advanced strategy and analytics to implement SEO on a webpage.

The Search Engine Optimisation(SEO) training teaches practical skills and tools to implement SEO strategies and tactics for providing digital marketing advantage to a business and making the merchandise visible on the search engine which helps in generating more revenue for the business. The course teaches about site architecture HTML and technical factors of SEO.

The Search Engine Optimisation(SEO) syllabus includes various SEO trends and updates. The syllabus covers using advanced SEO tools and Google analytics for setting SEO goals. The course includes paid ranking strategies, advertising, and using AdWords. The course focuses on the requirement of SEO in this digital era. The use of HTML, Google Analytics, SEO is collectively a part of Digital Media course. 

Digital Strategies for Business: Leading the Next-Generation Enterprise online course focuses on how to create new strategies and business models for your company or business so that it can thrive in the digital age. It offers real-world case studies of Coca Cola, British Airways, and iPhone by Apple, giving a wide range of digital trailblazers and traditional enterprises to provide you with a comprehensive understanding of the concept. 

Digital Strategies for Business: Leading the Next-Generation Enterprise course is a result of the collaboration between Columbia Business School Executive Education and Emeritus. Experienced faculty who are revered professors in business will be teaching the course. Moreover, the course syllabus follows a combination of fun and interactive learning tools to help you successfully complete the course. 

Digital Strategies for Business: Leading the Next-Generation Enterprise programme by Emeritus is a three-month course with an admission fee of US $1,500. Candidates need to have prior work experience if they wish to understand this course deeply. They must also study for 2-4 hours weekly to complete the course successfully.

During the ten weeks Mastering Sales: A Toolkit for Success program, salespersons will build on their existing skills and methodologies to learn best practices for sales. This is a high-performance-based online course, during which candidates will get to interact with global sales leaders and get to push their learning process through an exclusive sales toolkit. 

The Kellogg Mastering Sales: A Toolkit for Success course focuses on creating high-impact sellers through knowledge, discipline, and skill. The training curriculum derives from the Kellogg Sales Institute’s research to teach practical and proven techniques to drive sales. Moreover, the candidate’s learning will be complemented by a sales toolkit with over 30 cutting-edge sales tools. 

The online course on Mastering Sales: A Toolkit for Success by Emeritus has an expert instructor from the Kellogg School of Management along with a distinguished panel of guest speakers. Besides, it provides practical learning and enrichment through industry interactions, peer review sessions, and personal assessment opportunities.

The Digital Marketing Immersive: Singapore certification course, curated with insights from General Assembly’s global network of experts, offers a full-time boot camp experience. Apart from an extensive industry-relevant curriculum, you will also receive one-on-one career coaching, expert-vetted course work, and connections to top employers for excellent job opportunities.

By pursuing the Digital Marketing Immersive: Singapore online course, you will create customer-first marketing strategies and drive transformation and business results across industries. You will also learn to execute a strategic and creative approach towards digital marketing.

This training will help you master the usage and application of digital marketing tools and techniques. The Digital Marketing Immersive: Singapore syllabus also covers content marketing strategies, fundamental digital marketing concepts, and lead generation through paid search, Google analytics, etc.

Moreover, you will be trained to work cross-functionally with clients, stakeholders, fellow marketers, and real-world customers. The Digital Marketing Immersive: Singapore programme is designed to hone your teamwork, client management, presentation, UX design, and web development skills. What’s more, you will receive personalised job support from General Assembly and a dedicated career coach.

The Expert Digital Marketing programme by ikigaiHub is a practical digital marketing Bootcamp that offers hands-on digital marketing training. The course follows an in-person format of teaching with classes held in ikigaiHub’s Bangalore location.

Throughout the Expert Digital Marketing training, you will gain exposure to over 15 tools such as Moz, Canva, buffer, Yoast, MailChimp, and more. The course will be conducted by experienced instructors, including digital marketing specialists and CEOs.

During ikigaiHub’s Expert Digital Marketing course, you will completely understand the fundamentals of digital marketing. This 10-week-long programme will also offer guest lectures from industry experts, 100% placement support, and one-on-one mentorship. 

The Expert Digital Marketing syllabus comprehensively covers all significant dimensions of digital marketing. It consists of 60+ hours of content, live projects, live sessions, case study projects, etc. You will learn in a collaborative environment that enables you to interact with mentors and fellow peers. 

Despite the introduction of new marketing strategies, many businesses still rely primarily on sales for making a profit. The Sales Management online course is designed to teach skills that are quite important and realistic, so that participants may not only increase their grasp of industry trends in sales promotions, but also increase their ability to establish, educate, encourage, and analyze sales teams.

Sales planning is an integrated business activity that may have a big influence on a company’s profitability. The Sales Management Training teaches how to do market cost study, choose suitable customer relationship management (CRM) methods, develop marketing strategies, and assess the effect of company operations.

The Sales Management syllabus includes class-wide digital conversations that encourage students to learn from one another and debate current concerns such as closing strategies and recruitment obstacles. Along with course material, these discussions are intended to assist in developing confidence in one's abilities to lead the sales department in any organisation.

Keeping up with the recent digitization of marketing practices is the need of the hour for organizations. Technologies like cloud computing and AI have proliferated the B2B and B2C markets and have transformed consumer behavior. This course on Digital Marketing: Data, Automation, AI, and Analytics by Emeritus trains candidates in modern data analytics and automation skills.

Through a plethora of industry examples, including those of big players like Google and FedEx, the Digital Marketing: Data, Automation, AI, and Analytics online course explores customer journey maps and the aspect of storytelling in marketing. Further, candidates enrolled in this course will take a practical approach by solving real-life marketing problems.

Kellogg School of Business has partnered with Emirates to offer Digital Marketing: Data, Automation, AI, and Analytics training. Therefore, candidates who complete the program will receive a digital certificate from the institution and can use this to boost their career opportunities. The two-month training program is entirely online and requires 2-4 hours of study per week.

The Marketing Analytics – Strategies to Optimise ROI certification course has been designed by UC Berkeley Executive Education to teach working professionals the principles of marketing analytics. The extensive curriculum is covered over two months through online lectures. 

In only a matter of two months, the Marketing Analytics – Strategies to Optimise ROI online programme will teach you how best to use data analytics for making informed marketing decisions and gain an edge over your competitors. You'll also learn about the core analytics model, frameworks, and tools. 

As the course progresses, you'll be further undertaking real-world case studies of successful brands to understand the nuances of marketing analytics. This way, the Marketing Analytics – Strategies to Optimise ROI course will make you adept at taking a data-driven marketing approach. 

At last, when you have completed the Marketing Analytics – Strategies to Optimise ROI online course as required, you will get a digital certificate of completion to certify your skills. 

According to Ignite Branding, Successful Brand marketing strategies are invaluable to a company's sustainability since they have a significant influence on its long-term development and profitability. Professionals pursuing the career path of brand marketing are responsible for their brand's perception in the consumer’s mind. The Brand Management online course is an eight-week program offered by UCT. The course teaches about various marketing strategies used by businesses to generate positive feelings about their products and services in the market.

The Brand Management Training enables the candidate to learn from some of South Africa's biggest brands, brightest minds and provides the tactics needed to advance a brand management career in a world dominated by social and digital media. The Brand Management syllabus focuses on managing a brand's image and meaningfully distinguishing it in an environment riddled with options. The course teaches how to create a successful brand marketing campaign to boost a brand or organisation's sentiments and have a direct impact on its revenue and overall profit.

The way companies engage with their consumers has changed as a result of social media. Social channels, which were once mostly utilized for personal communication, are now recognized as critical marketing tools, and organizations must have a solid framework in place to appropriately exploit social media channels for marketing achievement. The Social Media Marketing online course is aimed to deliver knowledge of various tools and practices for creating a successful marketing strategy.

According to the Buffer 2019 study, 57% of marketers feel that digital marketing has been extremely effective for their companies. The Social Media Marketing Training introduces applicants to the African social marketing environment and familiarizes them with fundamental ideas and methodologies that may be utilized to increase a company's social media presence.

The Social Media Marketing syllabus teaches students how to manage a social networking ecosystem and utilize social media channels to increase sales and create leads. The course helps candidates to gain a thorough social media marketing approach that corresponds with business goals.

New technologies are reshaping the marketing strategy of businesses as well as providing information on different channels that can be used to make effective marketing strategies. The Oxford Digital Marketing: Disruptive Strategy Programme online course provides confidence and skills to deal with the forces creating disruptions and affecting the digital marketing landscape.

The Oxford Digital Marketing: Disruptive Strategy Programme syllabus includes an investigation into the evolution of media consumption and consumer behaviour. The course helps in developing business strategies to adapt marketing approaches. The course teaches to effectively utilise the power of social media, use digital marketing channels and emerging technologies in making strategies for capitalising.

The Oxford Digital Marketing: Disruptive Strategy Programme training includes leveraging analytics and data for creating value and decision-making in the face of disruption. The training focuses on social media and digital platforms with a future-focused approach to strategy development in a disruptive environment.

In the time of the internet and social media, digital marketing is emerging and in high demand as compared to traditional marketing. The Digital Marketing course is a 8 week program offered by Shaw Academy. The course explores key elements of digital marketing including content writing, email marketing, search engine optimization, affiliate marketing, social media marketing, pay-per-click, etc.

The Digital Marketing Online syllabus includes defining the target audience and researching the market, customer journey, and marketing analysis which helps to draft a successful digital marketing campaign. The course teaches to create paid campaigns on search engines and social media.

The training covers the launching of digital marketing campaigns, tracking and measuring the performance of marketing efforts. The course briefly introduces google advertisement, its use, strategy, policies, and recommendation to launch search and display campaigns. The course also covers free digital marketing options available on the internet.

The Digital Marketing: A Strategic Perspective course is being offered by getting Smarter in collaboration with Yale University in online mode. The course is an eight weeks programme during which learners will be able to get an idea about digital marketing and its tools. The Digital Marketing: A Strategic Perspective course has been designed not only for freshers but also for professionals such as executives, entrepreneurs, digital marketing strategists, etc. By going through this course, candidates will be able to learn the use of analytics, data, emerging technologies used in digital marketing and know different opportunities available in this field. 

Digital Marketing: A Strategic Perspective course will be held in online mode with English as a medium of instruction. This is self-paced online learning and investing 6 to 8 hours per week would help the learners complete the course on time. The course will be instructed by professor K Sudhir, Yale school of management and professor Jiwoong Shin, professor of marketing at Yale School of Management. To apply for this course, candidates must visit the official website of the provider and register. The Digital Marketing: A Strategic Perspective course fee is Rs.193,258 which has to be paid in online mode. To get all details related to this course, eligibility, the application process, etc, go through the article below. 

The marketing paradigm has shifted to digital campaigns to keep up with the rise of technologies online. With the constant increase in the number of social media channels, it is essential to monetise the situation to reach the intended audience groups. Emeritus’ Digital Marketing course, you will learn how to plan, employ, and gauge the impact of various digital strategies that suit the growing power of digitally connected customers. 

Digital Marketing training is a 10-weeks certification course that entails an average study time of two to four hours weekly. The syllabus includes various learning tools such as videos, projects, interactive discussions, simulations for practical experience, and assignments. These tools will offer a fun and immersive learning experience and also help evaluate your expertise and acquired progress. 

Upon completion of the online Digital Marketing programme, students get a shareable digital certificate, verified by Emeritus and Columbus Business School. The course fee is $1400. The training offers flexible payment options and discounts for convenience.

The course will be primarily emphasizing marketing management techniques and their application. The certification program on Introduction to Marketing Management-1  by Swayam will be focusing on the concepts that include- the concepts related to marketing and its managerial decisions for helping the students formulate an effective marketing strategy. The Introduction to Marketing Management-1 certification syllabus over the period of eight weeks will cover the topics like- marketing environment, ethical issues related to marketing, microeconomics, marketing information, and others. 

The course will be focusing on the subject of- “management studies”.  After completing the Introduction to Marketing Management-1 certification course the students will have their skills enhanced in the subject of consumer behavior. The student's post completion of the program will learn to target the customers for the products by effectively placing their products. The program will be focusing on the working knowledge of the different concepts involved in marketing.

The Fundamentals of Legal Aspects of Business certification course is specifically designed for those students who are pursuing Law. However, candidates pursuing courses from other departments such as Commerce, HR, or Management can also apply for this course. The course deals with the legal aspects of businesses. Candidates will gain information on topics like the fundamentals of legal actions in various businesses, how to handle situations, what the act tells us regarding different issues, etc. 

Candidates can access the course for free in online mode since it is a 100 percent online program. Students need to spend at least 8 weeks completing the Fundamentals of Legal Aspects of the Business certification syllabus. The course is offered by Gujarat University in association with the platform of Swayam. This is an undergraduate-level online course. The course offers the student's study materials, tests, and quizzes for a better understanding of the course. Candidates can acquire certificates for the course too if they complete the minimum requirement announced by the creator of the course. Candidates can study for the Fundamentals of Legal Aspects of Business online course from the given study materials whenever it is possible for them to do so. This is a self-paced course and requires no specific timing to study for the program.

Consumer Behaviour online training draws a wide array of concepts from anthropology, economics, and psychology to examine individual buyers and groups' decision-making processes in general. The course receives industry backing from marketing wings of B2B and B2C companies. Students are given a chance to know the parameters that influence consumer preferences and choice heuristics. 

The consumer Behaviour certification syllabus includes all the essential concepts that offer students the opportunity to realise the appropriate marketing strategies. The course is scheduled for eight weeks and perfectly suits the academic requirements of both undergraduate and postgraduate students. 

Consumer Behaviour certification training is offered by Swayam and IIT KGP. Professor Srabanti Mukherjee, an assistant professor of the Department of Marketing in IIT Kharagpur, teaches students. Apart from having several published papers under her name, she has also authored a book. She has several years of academic teaching experience, and one of her key teaching interests include Consumer Behaviour and marketing strategies targeted towards the bottom of the pyramid. 

The Global Marketing Management certification course focuses on making enrolled students more aware about the dynamics and dimensions of the global market and how to manage it through different methodologies and implementation of theories. The course will begin with the global market central module occupying a significant and growing portion of the overall business of the planet.

Today, almost all businesses, big and small, are influenced by world events and competition because most export output and secure suppliers from foreign countries. The Global Marketing Management training will help the students to grab the understanding of why it is necessary to consider the success of most managers, regardless of the scale of the sector, from a global viewpoint, to approach their operational strategies.

In view of the above, this course provides a fresh, updated analysis of the global business environment and successfully combines a comprehensive global business review with an exhaustive discussion of what is happening in the global market. The Global Marketing Management certification will give expressive and immense structure of the benefits.  This is a core programme that is structured within the duration of eight weeks along with the compilation of the course with certification.